Patrick Mcmorrow Email & Phone Number

Atlanta, GA, US

• Led Minute Maid retail execution for the West & Central Region through our Broker Acosta Sales & Marketing that delivered +400m in Net Revenue & $81m in Gross Profit.
• Developed and implemented tactical plans which supported customer plans & aligned with corporate strategies
• Stewarded monthly retail execution performance routines with internal VP's, Account Executives & Acosta
• Collaborated with Account Executives and Acosta Business Managers on retail initiatives & projects
• … Show more Led Minute Maid retail execution for the West & Central Region through our Broker Acosta Sales & Marketing that delivered +400m in Net Revenue & $81m in Gross Profit.
• Trained Acosta Retail Management on MM strategies & objectives regarding shelving standards/picture of success, display requirements, new item & core distribution objectives

• Jointly managed a 510mm EQ budget which was comprised of 24 Bottlers. Effectively collaborated with cross functional teams including sales, finance, forecasting and senior region leadership. Proactively engaged.
• Facilitated annual planning for the East Franchise Bottlers & Legacy Southeast Region
• Developed & stewarded all performance management routines for Region Leadership
• Improved forecasting process and gained… Show more Jointly managed a 510mm EQ budget which was comprised of 24 Bottlers. Effectively collaborated with cross functional teams including sales, finance, forecasting and.
• Improved forecasting process and gained alignment & accountability with sales
• Collaborated with the bottlers by developing and presenting franchise quarterly business reviews

• Coordinated annual planning process for all channels with AOC. Collaborated on inputs with Region Channel VP’s. Led & coordinated all performance routines.
• Connection point with Coca-Cola HQ Circle of Excellence on inputs & direction for development of the annual plan.
• Led weekly forecasting routines
• Collaborated & developed volume & acceleration initiatives
• Region captain for competitive intel

• Managed Wells largest region of $80m in revenue. Responsible for region P&L.
• Increased Blue Bunny Packaged Ice Cream profits by $252mm and sales by $2.3m in 2010
• Customized national strategies that met local market needs
• Developed promotional plans which improved category performance & share
• On boarded & coached high performing account managers
• Facilitated enhanced execution plans between account managers & sales Reps

• Managed a Team of 10 account managers across Georgia, Tennessee, Maryland & Baltimore Region.
• Grew top line sales 32% over 2 years
• Developed Annual and Quarterly Business Plans for the Automotive, Motorcycle and Commercial sectors

• Managed the entire Kraft Foods portfolio of $250m across a DSD & Warehouse route to market. Led a Team of 8 Account Managers, 1 Category Manager and 13 Retail Sales Reps.
• Achieved revenue growth of $60M through the development & execution of game changing promotional plans.
• Penetrated the customer at all levels including: President, VP’s, Merchandisers, & Category Managers through Top to Top business meetings.
• Championed business building ideas through approval process and… Show more Managed the entire Kraft Foods portfolio of $250m across a DSD & Warehouse route to market. Led a Team of 8 Account Managers, 1 Category.
• Championed business building ideas through approval process and implementation producing which grew profits and share.
• Implemented a scorecard process that measured the results

• Managed a $314m business at Kraft’s Corp. HQ. Liaison between 18 sales regions and Marketing.
• Responsible for developing national sales strategies and annual trade budgets. Managed a $75m trade budget.
• Sales lead on desserts division new product cross functional team
• Stewarded monthly results to Region VP’s and HQ Leadership
• Created a Broker and Direct Sales Execution Plan which focused on incremental surge support across key holidays