Patrick Mcmorrow Email & Phone Number

Atlanta, Ga, Us

Led Minute Maid retail execution for the West & Central Region through our Broker Acosta Sales & Marketing that delivered +400m in Net Revenue & $81m in Gross Profit. • Developed and implemented tactical plans which supported customer plans & aligned with corporate strategies • Stewarded monthly retail execution performance routines with internal VP's, Account Executives & Acosta• Collaborated with Account Executives and Acosta Business Managers on retail initiatives & projects•… Show more Led Minute Maid retail execution for the West & Central Region through our Broker Acosta Sales & Marketing that delivered +400m in Net Revenue & $81m in Gross Profit. • Developed and implemented tactical plans which supported customer plans & aligned with corporate strategies • Stewarded monthly retail execution performance routines with internal VP's, Account Executives & Acosta• Collaborated with Account Executives and Acosta Business Managers on retail initiatives & projects• Trained Acosta Retail Management on MM strategies & objectives regarding shelving standards/picture of success, display requirements, new item & core distribution objectives• Audited key markets to ensure execution was is compliance regarding distribution, shelving, displays & pricing • Partnered with Brand Management in the development of retail merchandising tools Show less

Jointly managed a 510mm EQ budget which was comprised of 24 Bottlers. Effectively collaborated with cross functional teams including sales, finance, forecasting and senior region leadership. Proactively engaged bottlers through self-initiated business review routines. • Facilitated annual planning for the East Franchise Bottlers & Legacy Southeast Region • Developed & stewarded all performance management routines for Region Leadership• Improved forecasting process and gained… Show more Jointly managed a 510mm EQ budget which was comprised of 24 Bottlers. Effectively collaborated with cross functional teams including sales, finance, forecasting and senior region leadership. Proactively engaged bottlers through self-initiated business review routines. • Facilitated annual planning for the East Franchise Bottlers & Legacy Southeast Region • Developed & stewarded all performance management routines for Region Leadership• Improved forecasting process and gained alignment & accountability with sales• Collaborated with the bottlers by developing and presenting franchise quarterly business reviews• Enhanced Franchise Managers and Directors analytical capabilities through training & weekly routines Show less

Coordinated annual planning process for all channels with AOC. Collaborated on inputs with Region Channel VP’s. Led & coordinated all performance routines. • Connection point with Coca-Cola HQ Circle of Excellence on inputs & direction for development of the annual plan. • Led weekly forecasting routines • Collaborated & developed volume & acceleration initiatives• Region captain for competitive intel

Managed Wells largest region of $80m in revenue. Responsible for region P&L.• Increased Blue Bunny Packaged Ice Cream profits by $252mm and sales by $2.3m in 2010 • Customized national strategies that met local market needs• Developed promotional plans which improved category performance & share• On boarded & coached high performing account managers• Facilitated enhanced execution plans between account managers & sales Reps

Managed a Team of 10 account managers across Georgia, Tennessee, Maryland & Baltimore Region. • Grew top line sales 32% over 2 years• Developed Annual and Quarterly Business Plans for the Automotive, Motorcycle and Commercial sectors

Managed the entire Kraft Foods portfolio of $250m across a DSD & Warehouse route to market. Led a Team of 8 Account Managers, 1 Category Manager and 13 Retail Sales Reps. • Achieved revenue growth of $60M through the development & execution of game changing promotional plans.• Penetrated the customer at all levels including: President, VP’s, Merchandisers, & Category Managers through Top to Top business meetings.• Championed business building ideas through approval process and… Show more Managed the entire Kraft Foods portfolio of $250m across a DSD & Warehouse route to market. Led a Team of 8 Account Managers, 1 Category Manager and 13 Retail Sales Reps. • Achieved revenue growth of $60M through the development & execution of game changing promotional plans.• Penetrated the customer at all levels including: President, VP’s, Merchandisers, & Category Managers through Top to Top business meetings.• Championed business building ideas through approval process and implementation producing which grew profits and share.• Implemented a scorecard process that measured the results • Ensured Regional Objectives were achieved by fostering and collaborating across key support areas including customer service, sales operation, category sales planning and logistics. Show less

Managed a $314m business at Kraft’s Corp. HQ. Liaison between 18 sales regions and Marketing. • Responsible for developing national sales strategies and annual trade budgets. Managed a $75m trade budget.• Sales lead on desserts division new product cross functional team• Stewarded monthly results to Region VP’s and HQ Leadership• Created a Broker and Direct Sales Execution Plan which focused on incremental surge support across key holidays