Patrick Mitchell

Patrick Mitchell Email and Phone Number

Senior Vice President, Global Sales and Service @ The Ritz-Carlton Yacht Collection
Fort Lauderdale, FL, US
Patrick Mitchell's Location
Los Angeles Metropolitan Area, United States, United States
About Patrick Mitchell

An accomplished and visionary commercial leader, I help experience-driven brands define and deploy innovative and integrated go-to-market strategies to accelerate brand relevance, revenue growth and profitability. GROWTH ARCHITECT | BRAND STRATEGIST | INNOVATION STEWARDKnown for my experience in brand development, revenue generation, product innovation and customer engagement strategy, I synchronize resources across diverse opportunities, collaborate across the organization, keep strategy connected to purpose, and deliver on tactical execution. As a change agent, I operate with agility and urgency to accelerate growth by architecting innovative commercial strategies built on strong analytical, operational and financial foundations. A balanced left and right brain leader, I leverage a unique set of competencies that translate into revenue growth and industry leadership:- Accelerating Top-Line Growth by architecting integrated performance marketing, social media, CRM and distribution strategies to deliver 5X increase in revenues in 4 years. - Brand Building through innovative, distinctive and compelling campaigns resulting in 50% increase in brand awareness and 35% improvement in brand consideration. - Sales Leadership resulting in reversal of 10-year channel trends, 20% increase in overall revenues, 75% increase in sales to international destinations and 50% increase in group revenues.- Strategic Planning to double channel revenue by creating five-year strategic plan, securing the resources to execute, and delivering 50% revenue increase in first two years.- High-Yield Partnerships by negotiating and implementing innovative media and customer experience partnership to enhance brand relevance delivering first year incremental revenue of more than $10M.- Transformational Leadership to build a high performing, fully remote commercial team through a culture of trust, transparency, collaboration, accountability, empathy and gratitude. Supporting my team to achieve unimagined success gets me up in the morning. Celebrating success, both small and large, feeds my soul. INDUSTRY EXPERIENCE: Travel & Hospitality, Cruise, Resorts, Airline, Vacation Rentals, Destination Travel & Tourism, Meeting & Incentive Travel, Spa & Wellness. PERSONAL INTERESTS: Travel, Photography, Food and Wine, Fitness, Swimming, Hiking

Patrick Mitchell's Current Company Details
The Ritz-Carlton Yacht Collection

The Ritz-Carlton Yacht Collection

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Senior Vice President, Global Sales and Service
Fort Lauderdale, FL, US
Patrick Mitchell Work Experience Details
  • The Ritz-Carlton Yacht Collection
    Senior Vice President, Global Sales And Service
    The Ritz-Carlton Yacht Collection
    Fort Lauderdale, Fl, Us
  • Sonder Inc.
    Vice President, Global Brand & Ecommerce
    Sonder Inc. Sep 2021 - Aug 2024
    San Francisco, California, Us
    Promoted to build and lead Sonder’s digital-first brand, marketing and ecommerce functions. Architected integrated marketing and sales growth strategies for Sonder.com (B2C) and e-commerce B2B2C travel channels to scale growth from $120M to $600M. Led team of 30 professionals to design and execute transformational brand strategy, growth marketing, digital merchandising and product distribution initiatives. - Launched new brand visual identity system; concepted brand architecture for diverse portfolio of 250+ global properties; hired and mentored team of creative, marketing, analytical and channel development professionals. - Transformed growth marketing from a $4M annual spend with $0 revenue attribution to $17M annual budget generating $120M in revenue based on proven incrementality testing.- Elevated brand positioning across digital platforms with re-concepted lifestyle photography delivering 12% increase in conversion, generating 5x ROI and $12M in incremental revenue. - Scaled social media and influencer marketing to triple engagement and drive 4X increase in attributed new revenue. Concepted new creative to elevate the brand for integrated campaigns across email and social.- Architected customer acquisition strategies with key B2B2C distribution partners delivering 50% annual growth; re-energized relationships with transparency and mutual commitment to actions to drive out-sized performance.
  • Sonder Inc.
    Head Of Marketing & Distribution
    Sonder Inc. Feb 2021 - Aug 2021
    San Francisco, California, Us
  • Sonder Inc.
    Head Of Distribution
    Sonder Inc. Nov 2020 - Feb 2021
    San Francisco, California, Us
  • Cathay Pacific Airways
    Vice President, Marketing & Sales, Americas
    Cathay Pacific Airways Nov 2018 - Apr 2020
    Chek Lap Kok, Hk
    Appointed to revitalize commercial activities across the Americas following company-wide reorganization. Spearheaded brand and marketing strategy, creative, media, e-commerce, social media and PR initiatives to drive $1.5 billion in annual revenue. Led transformation of a team of 40 corporate and leisure sales professionals by implementing innovative sales strategies and fostering a culture of continuous improvement. Refocused Revenue Optimization team to deliver relevant business insights to increase market share and improve yield performance.
  • Growth Strategies Llc
    Managing Director
    Growth Strategies Llc Jan 2016 - Oct 2018
    Travel and hospitality consultancy established to deliver forward-thinking go-to-market strategies that drive sustainable competitive advantage and accelerate growth in revenue and profits to improve viability during business startup. - Retained by the Founder of new entrant to cruise industry to oversee the development of the five-year commercial business plan and investor presentations to secure funding. Designed global go-to-market strategy including brand position, product, pricing, and distribution. Built 5-year financial plans including P&L, Cash Flow, Balance Sheet, Sources and Uses and Return on Investment - Hired by startup online travel agency targeting the cruise and all-inclusive segments to lead the development of business plan go-to-market strategies to launch this new OTA entrant. Consulted on asset acquisitions and start-up investments including website, booking engine, contact center, travel club membership and benefits, and marketing communications to drive awareness and trial. - Led the development of a new upscale men’s grooming concept with a differentiated customer experience designed to drive brand loyalty and advocacy. Established integrated multi-channel Marketing, Sales, Public Relations and Social Media campaigns including high impact digital media, SEO, video, partnerships and events.
  • Club Med
    Managing Director - Uk, Ireland, Scandinavia
    Club Med Dec 2014 - Jul 2015
    Paris, Fr
    Promoted to this broader leadership role based on prior success in delivering record growth in US to replicate the strategies and tactics in driving aggressive international expansion. With full P&L responsibility, led 50 professionals in marketing, sales, public relations, customer service, transportation, human resources and finance. Provided strategic direction, management and evaluation of key performance levers, including prospecting and conversion, guest satisfaction, organizational culture and employee engagement. Managed development and implementation of market strategies and branding initiatives. Served as executive representative for government entities, legal and tax matters, country teams and industry organizations. Chose to leave company and return to US to address urgent family medical issue which is now resolved.
  • Club Med
    Vice President, Sales And Customer Service, Usa
    Club Med Aug 2011 - Jan 2015
    Paris, Fr
    Recruited to re-energize US commercial activities, while providing vision and strategy to enable sustainable growth and profitability, as company was emerging from a protracted period of e- conomic difficulty. Аs “Chief Storyteller” led 6 direct reports and 85 team members.- Established bold 5-year strategic plan to deliver a 50% increase in revenue through innovative omni-channel strategies and implementation of new e-distribution technologies to accelerate availability of inventory. - Generated 20% increase in revenue, advanced group revenue by 50%, and increased outbound sales to international resorts 75% through sales transformation driven by change in mindset, upskilling and impact KPI’s.- Accelerated agency channel contribution after 10-year, 20-point decline by establishing company’s first engagement and loyalty program including online education and digital, print and social media programs.
  • Norwegian Cruise Line Holdings Ltd.
    Vice President, Global Sales Strategy & Planning
    Norwegian Cruise Line Holdings Ltd. Dec 2008 - Sep 2011
    Miami, Fl, Us
    Recruited by CEO to oversee special projects and elevated to create a global channel distribution strategy. Identified and strengthened global growth opportunities, cost of sale strategies, sales force effectiveness, sales planning methodologies, and KPIs. Direct responsibility for planning and implementing global marketing and sales efforts in meeting, incentive and corporate event channels. Reorganized sales organization and developed sales incentive compensation plans. - Delivered $30M annual new revenue stream by concepting, negotiating and implementing strategic brand alliance with Nickelodeon to significantly enhance brand relevance among family vacation segment. - Initiated global distribution strategy and planning methodology, increasing global visibility and accountability. - Engineered a 60% increase in MICE channel revenue from $18 million to $28 million; doubled full ship charters.- Architected new sales channel to capitalize on home-based agent segment, tightening alignment with new channel dynamics and market opportunities.
  • Royal Caribbean Cruises Ltd.
    Vice President, Corporate Marketing & Sales
    Royal Caribbean Cruises Ltd. Jan 2006 - Jul 2008
    Miami, Florida, Us
    Appointed to define and spearhead marketing and sales strategies in corporate channels. Designed, hired and led team of eight dynamic and creative corporate sales professionals. Drove market awareness and lead generation through integrated marketing campaigns, featuring best in class collateral, print and online advertising, PR and trade shows. Initiated executive relationships with key trade organizations and served as key spokesperson in corporate channels. Directed development of reporting and analysis tools. Crafted five-year strategy to double channel revenue to $200; won executive support and approval to implement. Appointed to the first Global Business Travel Association Corporate Social Responsibility Committee.
  • Royal Caribbean Cruises Ltd.
    Vice President, National Accounts
    Royal Caribbean Cruises Ltd. Aug 2004 - Jan 2006
    Miami, Florida, Us
    Promoted to develop marketing and sales strategies for national distribution partners with annual revenue targets of $1.25 billion. Led team of ten sales and communication experts with accountability for $5 million advertising budget. Integrated marketing analytics, competitor intelligence and strategic selling techniques. Utilized KPIs and best practices to optimize cooperative advertising dollars. Directed team of Sales Communication Specialists to provide innovative and streamlined communication platforms and promotional tools for Travel Partners across all distribution channels.
  • Royal Caribbean Cruises Ltd.
    Associate Vice President, Field Marketing & Sales
    Royal Caribbean Cruises Ltd. Jun 2002 - Aug 2004
    Miami, Florida, Us
    Developed, mentored and led dynamic and creative sales force with 5 Regional Directors and 100+ business development managers. Articulated corporate goals and strategies to ensure achievement of annual sales volume of $1 billion and 1.3 million guests. Collaborated with Sales Executive Council to identify gaps and develop strategies to create a world class sales & marketing organization. Created processes and implemented tools to improve efficiency, productivity, morale and motivation to succeed. Chief leadership role for relationships and sales and marketing plans with 25,000 distribution partners.
  • Royal Caribbean Cruises Ltd.
    Associate Vice President, Marketing Services
    Royal Caribbean Cruises Ltd. Jun 2000 - Jun 2002
    Miami, Florida, Us
    Promoted to lead Media Planning, Brand Partnerships, Market Research teams. Managed $50 million media budget. Developed brand partnerships and strategic alliances to improve brand awareness, guest satisfaction and onboard revenue. Created actionable market research programs focused on advertising tracking, brand preference, trade satisfaction, guest satisfaction and website usability. Architected and ensured achievement of strategic marketing plans and forecasts.

Patrick Mitchell Skills

Competitive Analysis Tourism Strategy Marketing Business Development Sales Management Hospitality Crm Management Marketing Strategy Strategic Planning Leadership Sales Revenue Analysis Contract Negotiation Budgets B2b Travel Management Market Planning Hotels Leisure Travel Cruises Integrated Marketing Brand Development Market Research Strategic Partnerships Brand Management Social Media Marketing Online Advertising Forecasting Direct Sales Negotiation Team Building Incentive Travel Budgeting Public Relations Hospitality Industry Sales Operations Customer Relationship Management Media Planning E Commerce Business Analysis

Patrick Mitchell Education Details

  • Yale School Of Management
    Yale School Of Management
    Strategy & Organizational Development
  • Bucknell University
    Bucknell University
    Economics
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Strategic Marketing Communications
  • General Electric Financial Management Program
    General Electric Financial Management Program
    Corporate Finance

Frequently Asked Questions about Patrick Mitchell

What company does Patrick Mitchell work for?

Patrick Mitchell works for The Ritz-Carlton Yacht Collection

What is Patrick Mitchell's role at the current company?

Patrick Mitchell's current role is Senior Vice President, Global Sales and Service.

What is Patrick Mitchell's email address?

Patrick Mitchell's email address is pa****@****hoo.com

What is Patrick Mitchell's direct phone number?

Patrick Mitchell's direct phone number is +130579*****

What schools did Patrick Mitchell attend?

Patrick Mitchell attended Yale School Of Management, Bucknell University, Northwestern University - Kellogg School Of Management, General Electric Financial Management Program.

What are some of Patrick Mitchell's interests?

Patrick Mitchell has interest in Cooking, Collecting Antiques, Gardening, Traveling, Electronics, Home Improvement, Reading, Music, The Arts, Travel.

What skills is Patrick Mitchell known for?

Patrick Mitchell has skills like Competitive Analysis, Tourism, Strategy, Marketing, Business Development, Sales Management, Hospitality, Crm, Management, Marketing Strategy, Strategic Planning, Leadership.

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