Patrick Jones Email & Phone Number

Idaho Falls, ID, US

• Direct all aspects of brand and product strategy, product development, communications, digital sales, and web strategy for the Melaleuca Wellness portfolio including 4 major divisions – Beauty, Personal Care.
• Led the transformation of Melaleuca’s diverse portfolio by restructuring a complex assortment of 20+ singular brands into a few easy-to-shop categories simplifying operations and enhancing product development.
• Implemented a streamlined global packaging development approach, reducing monthly rework costs by $15K and improving communication efficiency.
• Cultivated strong partnerships worldwide, establishing an advisory board of influential partners to advocate for and promote products, enhancing brand visibility and market influence.

Idaho Falls, ID, US

• Transformational lead overseeing the development and implementation Melaleuca’s beauty and personal care portfolio – restructuring multiple brands under 4, easy-to-shop categories. Tasked with rebuilding the brand’s.
• Strategically repositioned the high potential beauty category, achieving a +45% growth within 18 months, contributing over $100M to the North America business and $250M globally.
• Partnered with R&D and Global Operations to build out internal capabilities that would better support significant beauty growth.
• Successfully implemented a social media strategy that tripled follower count within 1 year and increased engagement by +125% in a key channel, transforming it into a vibrant social community.
• Trained, Educated, and promoted beauty within our company membership – training groups of over 5K people at a time.

Paris, FR

• Directly Managed an $800M global portfolio of beauty products licensed to L’Oréal from the Ralph Lauren Corporation. Led all new global product development, brand strategy and communications while directly overseeing.
• Successfully eliminated cannibalization and increased market share by 2 points for flagship Polo Red and Polo Blue fragrance brands through refined customer targeting and integrated product storytelling across media.
• Conceptualized, wrote, storyboarded, and oversaw production of new Ralph Lauren Fragrances communications across print, TV, social media, digital, and outdoor media. Improving message through advanced consumer.
• . Initiated and championed a pivotal shift from traditional print and TV advertising to digital platforms, driving a +38% increase in overall sales and injecting new vitality into the brand.
• Managed the critical promotional calendar in collaboration with key retail and distribution partners.
• Collaborated with Ralph Lauren brand on the development of multiple new products currently in the pipeline.

Richardson, Texas, US

• Head of Marketing for Fossil’s licensed brands, responsible for global marketing strategy across multiple fashion licenses. Directly led marketing, creative and design to build successful, globally relevant campaigns.
• Integrated a previously siloed marketing department into the day-to-day workings of Fossil Group’s licensed brands; building key partnerships with fashion houses and led the incorporation of our watch business into the.
• Renegotiated media and agency contracts – saving over 10% on a $30M marketing budget.
• Oversaw the internal luxury brand’s (Michele/Zodiac) restaging plans - rewriting their stories and redeveloping their visual communications. Resulted in +104% over previous negative trend.
• Led the development and global alignment of marketing plans for 10 countries and 5 brands.
• Built strong mentor relationships with legendary storytellers at the Diesel, Kate Spade and Adidas brands.

Paris, FR

• Part of the L’Oréal acquisition team, transferred to Seattle to integrate the new brand under the L’Oréal portfolio – built out a structure for global expansion of the business including product development, marketing.
• Successfully implemented global brand expansion into 33 international markets within 18-month period. Resulted in rapid double-digit growth for the brand while not losing comparative sales momentum.
• Initiated Clarisonic’s first expansion into smart devises, partnering with development houses to create Clarisonic’s first app-based cleansing platform – learnings from which impacted multiple L’Oréal brands.

Paris, FR

• Tasked with leading a modernization strategy for the men’s category in partnership with fashion. Initially a one-person team, I successfully built a cross-functional team encompassing design and marketing strategy.
• Spearheaded the conception and launch of the Polo Red fragrance brand, which achieved the highest launch sales in the brand’s history, revitalizing its presence in the fragrance market.
• Polo Red ranked among the top 10 fragrances globally, earning multiple product and communications awards, and became the first fragrance to inspire a complete fashion collection.
• Drove a turnaround in the men’s category, reversing a downward trend to achieve +36% year-over-year growth.
• Established a strategic partnership with Universal Music, aligning fragrance with music to enhance brand lifestyle and deepen customer

Paris, FR

• Oversaw the P&L for the fine fragrance category across the US and Canada. Managed media budgets and agency partnerships and developed promotional strategies, and cultivated retail partnerships within the luxury beauty.
• Developed and implemented launch plans for US-focused Big Pony fragrance launch. Negotiating shelf space and retailer support that resulted in a rare success for a collection fragrance launch that set the stage for.
• Led the incorporation of body sprays into premium fragrances that was followed by multiple major fragrance brands to help reach a younger shopper.

Paris, FR

• Junior brand manager working within the Kiehl’s skin care brand devilment team focused on innovation and growth with their global markets.
• Coordinated the day-to-day marketing and product development activities for the niche skin and hair care business.
• Led web and social media presence for major Kiehl’s launches – helping to build and define a product story within multiple media channels.
• Drove improved product storytelling – helping key launches to move beyond features.

New York, NY, US

• Functioned as the leading account assistant, responsible for the creation and maintenance of client websites and online functionality, helping to build the brand story throughout a digital framework.
• Assisted accounts within the complex pharmaceutical space, coordinating efforts between the client, legal teams, and the FDA to build product messaging for lead Genentech account.
• Built out and managed project timelines and managed critical updates to all digital materials as directed by the brand and the FDA.
• Partnered with back-end designers to ensure on-time execution of key projects.

Long Island City, New York, US

Bachelor Of Arts (Ba), Marketing Communications/Advertising

Graduate Certificate, Digital Media And Marketing