Patrick Jones Email & Phone Number

Idaho Falls, Id, Us

Direct all aspects of brand and product strategy, product development, communications, digital sales, and web strategy for the Melaleuca Wellness portfolio including 4 major divisions – Beauty, Personal Care, Supplements/Nutrition and Home Care.• Led the transformation of Melaleuca’s diverse portfolio by restructuring a complex assortment of 20+ singular brands into a few easy-to-shop categories simplifying operations and enhancing product development efficiencies and improving the shopping experience for customers. • Implemented a streamlined global packaging development approach, reducing monthly rework costs by $15K and improving communication efficiency.• Cultivated strong partnerships worldwide, establishing an advisory board of influential partners to advocate for and promote products, enhancing brand visibility and market influence.

Idaho Falls, Id, Us

Transformational lead overseeing the development and implementation Melaleuca’s beauty and personal care portfolio – restructuring multiple brands under 4, easy-to-shop categories. Tasked with rebuilding the brand’s struggling beauty category – building out and modernizing the portfolio of products while re-branding the look, feel and communications. • Strategically repositioned the high potential beauty category, achieving a +45% growth within 18 months, contributing over $100M to the North America business and $250M globally.• Partnered with R&D and Global Operations to build out internal capabilities that would better support significant beauty growth. • Successfully implemented a social media strategy that tripled follower count within 1 year and increased engagement by +125% in a key channel, transforming it into a vibrant social community.• Trained, Educated, and promoted beauty within our company membership – training groups of over 5K people at a time.

Paris, Fr

Directly Managed an $800M global portfolio of beauty products licensed to L’Oréal from the Ralph Lauren Corporation. Led all new global product development, brand strategy and communications while directly overseeing trade and social media marketing for the United States. • Successfully eliminated cannibalization and increased market share by 2 points for flagship Polo Red and Polo Blue fragrance brands through refined customer targeting and integrated product storytelling across media channels, resulting in a +30% sales increase.• Conceptualized, wrote, storyboarded, and oversaw production of new Ralph Lauren Fragrances communications across print, TV, social media, digital, and outdoor media. Improving message through advanced consumer analytics and profiling. •. Initiated and championed a pivotal shift from traditional print and TV advertising to digital platforms, driving a +38% increase in overall sales and injecting new vitality into the brand.• Managed the critical promotional calendar in collaboration with key retail and distribution partners.• Collaborated with Ralph Lauren brand on the development of multiple new products currently in the pipeline.

Richardson, Texas, Us

Head of Marketing for Fossil’s licensed brands, responsible for global marketing strategy across multiple fashion licenses. Directly led marketing, creative and design to build successful, globally relevant campaigns while partnering with teams at key fashion brands. • Integrated a previously siloed marketing department into the day-to-day workings of Fossil Group’s licensed brands; building key partnerships with fashion houses and led the incorporation of our watch business into the marketing plans of fashion partners Diesel, Adidas and Kate Spade resulting in the significant growth. • Renegotiated media and agency contracts – saving over 10% on a $30M marketing budget. • Oversaw the internal luxury brand’s (Michele/Zodiac) restaging plans - rewriting their stories and redeveloping their visual communications. Resulted in +104% over previous negative trend.• Led the development and global alignment of marketing plans for 10 countries and 5 brands.• Built strong mentor relationships with legendary storytellers at the Diesel, Kate Spade and Adidas brands.

Paris, Fr

Part of the L’Oréal acquisition team, transferred to Seattle to integrate the new brand under the L’Oréal portfolio – built out a structure for global expansion of the business including product development, marketing, sales, and operations within both the professional and D2C channels. • Successfully implemented global brand expansion into 33 international markets within 18-month period. Resulted in rapid double-digit growth for the brand while not losing comparative sales momentum. • Initiated Clarisonic’s first expansion into smart devises, partnering with development houses to create Clarisonic’s first app-based cleansing platform – learnings from which impacted multiple L’Oréal brands.

Paris, Fr

Tasked with leading a modernization strategy for the men’s category in partnership with fashion. Initially a one-person team, I successfully built a cross-functional team encompassing design and marketing strategy.• Spearheaded the conception and launch of the Polo Red fragrance brand, which achieved the highest launch sales in the brand’s history, revitalizing its presence in the fragrance market.• Polo Red ranked among the top 10 fragrances globally, earning multiple product and communications awards, and became the first fragrance to inspire a complete fashion collection.• Drove a turnaround in the men’s category, reversing a downward trend to achieve +36% year-over-year growth.• Established a strategic partnership with Universal Music, aligning fragrance with music to enhance brand lifestyle and deepen customer

Paris, Fr

Oversaw the P&L for the fine fragrance category across the US and Canada. Managed media budgets and agency partnerships and developed promotional strategies, and cultivated retail partnerships within the luxury beauty segment.• Developed and implemented launch plans for US-focused Big Pony fragrance launch. Negotiating shelf space and retailer support that resulted in a rare success for a collection fragrance launch that set the stage for other designer brand collections. • Led the incorporation of body sprays into premium fragrances that was followed by multiple major fragrance brands to help reach a younger shopper.

Paris, Fr

Junior brand manager working within the Kiehl’s skin care brand devilment team focused on innovation and growth with their global markets. • Coordinated the day-to-day marketing and product development activities for the niche skin and hair care business. • Led web and social media presence for major Kiehl’s launches – helping to build and define a product story within multiple media channels. • Drove improved product storytelling – helping key launches to move beyond features.

New York, Ny, Us

Functioned as the leading account assistant, responsible for the creation and maintenance of client websites and online functionality, helping to build the brand story throughout a digital framework. • Assisted accounts within the complex pharmaceutical space, coordinating efforts between the client, legal teams, and the FDA to build product messaging for lead Genentech account. • Built out and managed project timelines and managed critical updates to all digital materials as directed by the brand and the FDA.• Partnered with back-end designers to ensure on-time execution of key projects.

Long Island City, New York, Us

Bachelor Of Arts (Ba), Marketing Communications/Advertising

Graduate Certificate, Digital Media And Marketing