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EDIT: My profile is 95% dedicated to posting jobs and people needing jobs. The labor market is an eternal fire.Original/eternal: Now with a fresh MBA and more than a decade of consumer insights experience in gaming and entertainment, specifically in qualitative and quantitative research. Passionate and pragmatic about collecting, analyzing, and presenting complex data. Equally successful designing and conducting projects, building and motivating agile teams across global markets, and selling innovative ideas in board rooms. Know the video game and digital entertainment space absurdly well but keep all 'fun nerd things' in my remit. Always learning new instrumentation and methodologies and dowsing for trends to keep products and partners set up for success. Also, no slouch with iterative, UX-focused research.Accomplishments and Qualifications: -Worked on gameplay, tutorials, monetization, and marketing/PR plans for Star Wars: Battlefront, Call of Duty, League of Legends, and numerous other titles.-Managed P&Ls up from hundreds of thousands of dollars a year in business to consistent multi-million dollar years-Worked with industry leaders on global, long-term consumer identification and market expansion projects -Strategic leadership: built nimble teams that can implement and identify nascent trends, from small groups of freelancers to a staff of 25+ best-in-class professionals.-Harvested and codified complex data into actionable insights for dozens of AAA, mobile/social, F2P, and first party games, on-demand content, products, and monetization plans. -Extensive experience supporting marketing, digital marketing, and production teams in developing and executing research plans as in-house and agency support.-Project management; sales; vendor/client relations; analytics-focused marketing; creative direction; client management; focus group moderation; team management; process creation and auditing; clearing a path for the talent and staying out of the way.DIT:
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Vp, GamingScreen Engine/AsiRedwood City, Ca, Us -
Vice President, GamingScreen Engine/Asi Nov 2024 - PresentLos Angeles, California, UsHelp clients find the insights they need to create great games for fans. It's that "easy!" -
Senior Researcher, Strategic AdvisoryRiot Games Jun 2021 - Oct 2024Los Angeles, Ca, UsI worked with the Player Platform team to investigate the various elements of the Riot experience which aren’t directly the games themselves. It was a shocking number of things, considering Riot’s multiple games, decade+ of history, and millions of enthusiastic fans. Think social tools, esports, UX, accessibility, usability, and all the other many things that go into making an experience great. Key Current Activities: • Identified, designed, and implemented research studies to identify player preferences and behaviors that impacted marketing decisions and commercial performance• Designed surveys and conducted IDIs, focus groups, and other research methodologies to gather consumer insights and measure key performance metrics• Worked collaboratively with internal partners to define research objectives, design studies, and develop research plans. Worked with external research vendors to design and implement studies and ensure high-quality results were met within agreed timelines and budgets -
Games Research ManagerAmazon Oct 2019 - Jun 2021Seattle, Wa, UsBrought my user and marketing research in-house to support upcoming titles from Amazon Games. I led critical pieces of research with multiple teams to evaluate usability, gameplay, and accessibility at multiple stages of titles, created the pre-launch research plan for a title, and expanded the scope of research by working closely with teams and helping expand the perceived value of research.Key activities included:▪ Led qualitative and quantitative research projects that created strategic insights and drove business outcomes.▪ Managed vendor and internal partner relationships to ensure projects are completed on time and within budget.▪ Communicated insights about their gamer communities of players, viewers and broadcasters to inspire action in product design, marketing communication and publishing strategy. -
PresidentInquisitive Research & Marketing, Inc. Mar 2018 - Oct 2019As a small business owner, provided research services for a variety of clients, including Amazon Games, EA, and Sony Interactive. Conducted and managed projects including small-scale qualitative projects through to national scale quantitative work.Key activities included:▪ Was a core partner with Amazon Game Studios for the award-winning MMO New World as well as accessibility and strategy exploration and reporting▪ Served as a go-to partner for multiple research firms for moderation and analysis outsourcing
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Vp Research, GamingFrank N. Magid Associates Jul 2015 - Feb 2018Minneapolis, Mn, UsPlanned and conducted research in the video game and digital consumer spaces, built and managed client relationships, and provided direct expertise working with consulting clients. That expertise ranged from production-focused hands-on testing to global brand strategy insights.Key activities included:▪ Built key client relationships with a focus on both growth and sustainability over the long-term▪ Helped build the vision for numerous clients at the strategic and tactical levels, including marketing direction, segment creation, and overall sentiment analysis▪ Collaborated on multiple AAA games, including Star Wars: Battlefront, Star Wars: Galaxy of Heroes, and Mafia 3 -
Executive Director, Consumer Game AnalyticsWarner Bros. Entertainment Group Of Companies Jan 2014 - Jul 2015Burbank, Ca, UsAnalyzed gamers’ habits and industry trends, forecasted gamers’ future needs, and drafted short- and long-term product development strategies. Liaised with stakeholders and C-suites, communicated research finding, advised on best consumer strategies, and provided decision-making support. Responsible for hiring, growing and developing team members across WB’s global offices, typically managing a team of six to eight researchers.Key activities included:▪ Led gaming consumer research efforts internationally and liaised with internal cross-functional teams and vendors on various games’ functionality, including design, testing, analysis and presentation.▪ Provided expert guidance on creation and management of franchise plans for specific product IP.▪ Worked on various video games, including Batman: Arkham Knight, Witcher III, Lego Dimensions, Shadow of Mordor, Shadow of War, and Infinite Crises. Also collaborated on various mobile titles. -
PresidentVgmarket Nov 2012 - Nov 2013Hollywood, Fl, UsVGMarket is a leading market research firm for the video game industry. During my tenure, VGMarket saw more than a 4x increase in revenue while growing the overall margin, client base, and staff (all specific revenue figures under NDA).-Expanded core business model from primarily AAA playtesting to include all aspects of AAA, F2P, social, and mobile testing. -Developed Metacritic prediction review process, resulting in tremendously accurate forecasts of final game quality compared to traditional mock reviews.-Continued to manage and grow nation-wide team of in-house experts.-Projects worked on across VGMarket experience include Battlefield, Street Fighter, Telltale’s The Walking Dead, Mass Effect, Call of Duty, Farmville, Nike+ Kinect, World of Warcraft, Diablo, The Sims, Where’s My Water?, Rage of Bahamut, and more.-Managed VGMarket's day-to-day operations and staff of 25+ -
Vp Of ResearchVgmarket Aug 2011 - Nov 2012Hollywood, Fl, UsVGMarket is a leading market research firm for the video game industry. During my tenure, VGMarket saw more than a 4x increase in revenue while growing the overall margin, client base, and staff (all specific revenue figures under NDA).-Expanded core business model from primarily AAA playtesting to include all aspects of AAA, F2P, social, and mobile testing. -Developed Metacritic prediction review process, resulting in tremendously accurate forecasts of final game quality compared to traditional mock reviews.-Continued to manage and grow nation-wide team of in-house experts.-Projects worked on across VGMarket experience include Battlefield, Street Fighter, Telltale’s The Walking Dead, Mass Effect, Call of Duty, Farmville, Nike+ Kinect, World of Warcraft, Diablo, The Sims, Where’s My Water?, Rage of Bahamut, and more.-Managed VGMarket's day-to-day operations and staff of 25+
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Director Of ResearchVgmarket Apr 2010 - Aug 2011Hollywood, Fl, UsVGMarket is a leading market research firm for the video game industry. During my tenure, VGMarket saw more than a 4x increase in revenue while growing the overall margin, client base, and staff (all specific revenue figures under NDA).-Expanded core business model from primarily AAA playtesting to include all aspects of AAA, F2P, social, and mobile testing. -Developed Metacritic prediction review process, resulting in tremendously accurate forecasts of final game quality compared to traditional mock reviews.-Continued to manage and grow nation-wide team of in-house experts.-Projects worked on across VGMarket experience include Battlefield, Street Fighter, Telltale’s The Walking Dead, Mass Effect, Call of Duty, Farmville, Nike+ Kinect, World of Warcraft, Diablo, The Sims, Where’s My Water?, Rage of Bahamut, and more.-Managed VGMarket's day-to-day operations and staff of 25+
Patrick Joynt Skills
Patrick Joynt Education Details
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University Of California, DavisMaster Of Business Administration - Mba -
University Of California, BerkeleyLinguistics
Frequently Asked Questions about Patrick Joynt
What company does Patrick Joynt work for?
Patrick Joynt works for Screen Engine/asi
What is Patrick Joynt's role at the current company?
Patrick Joynt's current role is VP, Gaming.
What is Patrick Joynt's email address?
Patrick Joynt's email address is de****@****ail.com
What is Patrick Joynt's direct phone number?
Patrick Joynt's direct phone number is +161221*****
What schools did Patrick Joynt attend?
Patrick Joynt attended University Of California, Davis, University Of California, Berkeley.
What are some of Patrick Joynt's interests?
Patrick Joynt has interest in Media Formats, Writing And Running Role Playing Games, Cooking, World War Ii, Communication Strategy, Politics, Linguistics, Star Wars, Human Rights, Animal Welfare.
What skills is Patrick Joynt known for?
Patrick Joynt has skills like Video Games, Analytics, Mobile Games, Monetization, Digital Media, Digital Marketing, Social Games, Online Marketing, Game Development, Editing, Public Relations, Editorial.
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