Principal Consultant
CurrentLead digital marketing and strategic communications consulting services for higher education and corporate clients. Specialize in creating robust digital strategies that align with institutional goals, elevate brand visibility, and drive audience engagement.Consulted on web analytics and measurement strategy for Drexel University, leading to greater understanding of tactics used to meet alumni engagement goals.Delivered a tailored SEO strategy for the Parents League of New York,… Show more Lead digital marketing and strategic communications consulting services for higher education and corporate clients. Specialize in creating robust digital strategies that align with institutional goals, elevate brand visibility, and drive audience engagement.Consulted on web analytics and measurement strategy for Drexel University, leading to greater understanding of tactics used to meet alumni engagement goals.Delivered a tailored SEO strategy for the Parents League of New York, achieving a 100% increase in organic search traffic within a year.Directed an information architecture overhaul for Villanova University, ensuring consistency and usability across all schools and colleges.Led an SEO and content marketing strategy that more than doubled organic search traffic to Vanderbilt University academic program pages, enhancing recruitment efforts. Show less