Patrick Judge Email & Phone Number

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Where do you see your brand/team/property struggling or falling behind? Bringing over 16 years of brand marketing, sponsorship evaluation, strategy and data-analytics let's connect to see how we can help one another! 𝘾𝙡𝙞𝙚𝙣𝙩𝙨 𝙄𝙣𝙘𝙡𝙪𝙙𝙚 : 🥤CupCarrier Media🎣Dave Miller Fishing🥠OpenFortune🏁Jan Evans Racing 𝙃𝙚𝙡𝙥𝙞𝙣𝙜 𝙘𝙧𝙚𝙖𝙩𝙚 𝙢𝙞𝙧𝙖𝙘𝙡𝙚𝙨 (𝙗𝙞𝙜 𝙤𝙧 𝙨𝙢𝙖𝙡𝙡) 𝙞𝙣 𝙩𝙝𝙚 𝙛𝙤𝙡𝙡𝙤𝙬 𝙖𝙧𝙚𝙖𝙨 𝙗𝙚𝙡𝙤𝙬:🏎️ Motorsports:- IndyCar- MotoCross- SuperCross- NASCAR- NHRA🎣 Professional Anglers:- Bassmaster- Major League of Fishing📱💻📺📻 Media Buying- Television- Radio- OTT (over the top) YouTube TV, Hulu, Sling🎤🎪 Event/Experiential- Hospitality Management- Budgeting- Field Marketing- Logistics𝙎𝙥𝙚𝙘𝙞𝙖𝙡𝙩𝙮 𝙎𝙚𝙧𝙫𝙞𝙘𝙚𝙨:💻 Pitch Deck Review-𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗺𝗼𝗿𝗲? 𝗟𝗲𝘁'𝘀 𝘀𝗰𝗵𝗲𝗱𝘂𝗹𝗲 𝗮 𝗰𝗮𝗹𝗹 𝗵𝘁𝘁𝗽𝘀://𝗰𝗮𝗹𝗲𝗻𝗱𝗹𝘆.𝗰𝗼𝗺/𝗽𝗮𝘁𝗿𝗶𝗰𝗸-𝗷𝘂𝗱𝗴𝗲𝟭𝟱/𝟯𝟬𝗺𝗶𝗻

Vienna, Va, Us

At Navy Federal Credit Union, my role as a Brand and Product Marketing Strategist II revolves around orchestrating comprehensive marketing campaigns that resonate with our members and prospects. With expertise in marketing communications and social networking, I crafted strategies that not only align with business objectives but also amplify our brand's presence and foster new business development.My contributions include translating business and product strategies into effective campaigns, leveraging insights for intelligent targeting, and building cross-functional partnerships. At the core of our achievements, collaboration with product subject matter experts has enabled us to anticipate market needs and prioritize campaign initiatives across various channels, fortifying our brand's relationship with our community and stakeholders.KEY CONTRIBUTIONS:• Serve as a marketing product owner (Marketing product lead).• Acted as a strategic partner and trusted advisor providing leadership to solve highly complex problems• Cross-functional marketing team liaison with corporate stakeholders in a highly matrixed organization• Led strategic planning in support of business goals and corporate initiatives• Synthesized data and research insights to develop insightful campaign strategies• Managed ad agency partners in the development and execution of paid media campaigns• Organized re-naming, plastics redesign, and strategic rollout plan for the Business Solutions credit and debit cards

Alexandria , Va, Us

I led marketing strategies, campaigns, and programs for key clients and steered a 6-member team in creative development, strategy, paid media, and measurement. Clients included Optima Health and the USDA’s MyPlate digital nutrition tool and Child and Adult Care Food Program (CACFP).KEY CONTRIBUTIONS:• Surpassed Optima Health’s goals at 150% for a product launch in a saturated market and grew plan enrollment 50% statewide.• Rolled out a statewide Medicaid product that lifted Optima Health’s Medicaid enrollment in the Tidewater region 25%.• Oversaw creation of paid media dashboard for Optima Health's paid media and strategy roll out.• Executed the launch of an updated USDA MyPlate healthy school eating guide through organic social media posts, tradeshows and webinar content.

Reading, Pa, Us

I directed the commercial marketing strategy, budget, and team for the pest, rodent, and disinfection product line.KEY CONTRIBUTIONS:• Built a new revenue pipeline for national accounts and attained one of the highest email campaign open rates of the year. • Fueled leads, beat monthly SQL/MQL goals, and won an RFP with Walmart, becoming the official pest protection management partner for 4K+ stores and 10 distribution centers nationwide.• Produced 125+ new sales leads through a national bed bug campaign targeting the hospitality industry.• Garnered over 100 new sales leads from two bird management webinars, promoting the value for facility protection. • Partnered internally in prospecting the MLB, MLS, and NFL stadiums for bird, drone disinfection, and office air solutions.

Alexandria, Va, Us

Participated in the executive mentorship program. Had the opportunity to mentor and coach a rising marketing leader through monthly coaching sessions and virtual learning programs.

Chevy Chase, Md, Us

I served as the driving force behind marketing for an affinity portfolio of 45 fraternity and sorority alumni associations and sponsor portfolio of ~12 groups generating ~ $250M in premium across multiple insurance lines. KEY CONTRIBUTIONS:• Grew digital visibility 10% through email marketing campaigns and direct and paid media placements.• Established marketing plans for each group around special events.• Drove down costs by changing from pay-per-quote to a flat fee model and led the development of a new pricing structure with forecasted inquiries and the total payout for each group.• Gained 4 new groups for the affinity program, netting 2,000 inquiries in the first quarter.• Served as the marketing liaison to GEICO’s first Parent PEERS Employee Resource Group (ERG).

Chevy Chase, Md, Us

Managed experiential marketing and a 3-member team, I led the NASCAR experiential activation and partnership and experiential activation components of the Bassmaster Classic.KEY CONTRIBUTIONS:• Negotiated a ground breaking Premier Partnership with NASCAR, value at nearly $50M gaining exclusivity at all NASCAR tracks with track signage, Television, radio and on-site activations.• Drove a 40% higher sponsorship and partnership value with the Germain Racing team.• Achieved a 500% ROI with our Talladega race sponsorship entitlement in 5 years.• Secured exclusive sponsorship spots at 11 of 12 tracks of the International Speedway Corporation with a 200% total ROI.

Chevy Chase, Md, Us

I led the marketing plan for special audiences, negotiated partnership agreements, and integrated brands.KEY CONTRIBUTIONS:• Broke monthly and yearly records for new business in the RV product line with ~10% annual growth, gaining new sponsorships with NASCAR, Cabela’s, and Kampgrounds of America.• Expanded the partnership with International Speedway Corporation (ISC) for entitlement for GEICO 500 at Talladega Superspeedway and Campground naming rights at 8 ISC motorsports facilities.• Generated a 10% brand lift and 1.25% email open rate in a campaign for Kampgrounds of America.• Brokered new sponsorships with Gateway Motorsports Park, Indianapolis Motor Speedway, Pocono Raceway, and Speedway Motorsports Inc.• Saved nearly $1M in printing/shipping costs on all Cabela’s co-branded direct mail and inserts.

Chevy Chase, Md, Us

I managed a 3-member regional team, budget, P&L, regional market buys, and event selection.KEY CONTRIBUTIONS:• Reduced the drop-off rate of up to 70% by collaborating to transition to a digital lead acquisition platform.• Helped GEICO to become the top-rated insurer in 6 months across Florida, Maryland, and New York.• Led RFP negotiations for new online GEICO retail store and saw a 25% increase in site traffic with new web layout.

Chevy Chase, Md, Us

I drove the military marketing program, including creative development, inserts distribution, and media buying on military sector publications.KEY CONTRIBUTIONS:• Negotiated the lowest cost per thousand (CPM) rates with media vendors, cutting the expanse 66% through co-branding with Navy Federal Credit Union.• Supported 35% higher brand awareness through new marketing plans.

One of three shoe sales leads within Bethesda flagship store.Met or exceeded weekly and monthly sales quotas for running and training shoe category.Worked with local sales reps on inventory management, training and education of new products being launched.Worked with Montgomery Police Department setting up a local shoplifting task force, saving roughly $45,000 in stolen goods/materials from the store.

Stamford, Connecticut, Us

I orchestrated events to grow in-market activation for CLEAR 4G wireless internet in the St. Louis market.KEY CONTRIBUTIONS:• Raised consumer awareness to up to 60% in 6 months through a grassroots approach for the first 4G wireless product in the market leading to $100,000 in new sales in region.• Led activation efforts at 121 events with 40,000 interactions, averaging 350 interactions per event.

St. Louis, Missouri, Us

Delivered strategic marketing plans for mid-Atlantic and Rocky Mountain divisions of financial advisors.KEY CONTRIBUTIONS:• Served on a brand transformation team to update sales and marketing collateral for the transition from Wachovia Securities to Wells Fargo Advisors branding. • Collaborated with the consumer marketing and philanthropy team on a campaign that garnered national media attention and $100M in earned media.

Bachelor Of Arts - Ba, Communication

Geico Business Program, Business Certificate

Digital Marketing Certificate, Customer Engagement, Social Media, Analytics

Education record