Building connections between API publishers and the millions of developers active on the Postman API Network.

Orbit has been acquired by Postman! Read more here: https://orbit.love/blog/orbit-is-joining-postmanDrive community experience with rich data and tools that ensure no one falls through the cracks. Join the beta at https://orbit.love.

DeveloperMode helps developer-focused companies generate awareness by contributing to the developer community. Currently accepting new clients for 2019. If you're looking for a partner to help you realize some of your community project ideas, or come up with new ones, drop us a line and let's chat.

Brand strategy & storytelling for B2B startups in search of their voice.

- coached and led team of 8 managers and individual contributors to deliver value across three customer segments - created data-driven strategic plans - developed and scaled processes for risk and churn mitigation - drove efforts with Sales and Marketing to expand accounts and increase ARR- collaborated with Marketing on customer communications and customer engagement - supported and scaled Product efforts to distill customer insight- built playbooks and systems to increase CSM productivity- handled complex escalations and negotiations

I oversee existing customer revenue, delivering amazing experiences and driving growth across three areas: - Customer Success- Professional Services- Customer SupportFocus areas include: - managing onboarding, retention, expansion, and customer lifecycle for self-serve and strategic enterprise accounts - overseeing our professional services offerings - developing and taking to market offerings for our professional services lines - optimizing our customer support process for various priorities and tiers- building and coaching a team of smart and empathetic people, including CSMs, support engineers, and solutions architects

Client Services• maintain healthy relationships across internal and client teams• grow accounts through success • ensure client projects receive appropriate time and attention to meet campaign goals • manage budgets and receivable across many clients accounts• empower, motivate, and inspire my team to stop at nothing to deliver smart, effective, and generally great creative workBusiness development• build relationships in startup communities across the US• forge strategic partnerships with accelerators, incubators, and other awesome startup outposts, like Techstars Austin, Cloud, and Boston• develop tools and materials to make founders and their teams smarter and more effective, e.g. the Brand Strategy Canvas• establish Archer Malmo Ventures as the ideal partner for early-stage founders seeking brand and campaign work through PR and blogging• be good at pingpong • do all of this without spending boatloads of money, i.e. budgeting! Brand Strategy and Campaign Development• translate business problems into communication goals• lead and conduct primary and secondary research to uncover insights about the audience, competition, brand, and culture • develop brand and campaign strategies based on insights gained from the research • lead various internal teams, including creative, digital, PR, broadcast, and media to execute brand and campaign strategy, including the development of brand personality and voice, message mapping, and the creation of visual assets like logo and brand creative direction

Search Engine Marketing• develop campaign strategies for various agency clients, managing upwards of of $400,000 in annual paid search spend• conduct keyword research to target key audiences• write copy for ads• conduct A/B testing on campaign creative, as well as end-to-end conversion tracking• optimize campaigns over timeDigital Campaign Analysis• review and optimize email, SEO, SEM, and social campaigns for various clients to maximize conversions• monitor overall digital campaign performance across for multi-channel campaigns • analyze overall website performance to ensure optimal performance across paid and organic traffic• deliver internal and client-facing reports summarizing campaign performance, highlighting positive and negative situations, and recommending paths for improving and optimizing performance • became Google Analytics Certified Individual

Demand generation• email marketing• marketing automation program building• drip campaigns/lead nurturing• HTML, CSS, JavaScript, and PHP• Eloqua & Microsoft Dynamics CRM integrationDigital analytics• A/B split and multivariate testing of emails and landing pages• Analysis of key metrics related to website, blog, and PPC campaign performanceInteractive design and implementation• Wordpress custom theme design• Wordpress training• Blog strategy support• Design of our corporate blog

My freelance graphic and web design company. I focus on enabling small business and non-profits to streamline their communications efforts through the combination of brilliant strategy and excellent design.