Patrick Kaler Email & Phone Number

Buffalo/Niagara, New York Area

Buffalo, Ny, Us

Serve as the chief executive officer of three tourism organizations: destination marketing organization, convention center and sports commission, under the auspices of Visit Buffalo Niagara. Reporting to a 21-member board of directors, while overseeing at total workforce of over 150 full-time, part-time and seasonal employees and combined budgets of nearly $12 million generated through county and state grant funds and partnership revenue as well as a $1.2 million destination marketing agreement with the Seneca Gaming Corporation and the City of Buffalo. The Buffalo Niagara region is experiencing a tourism renaissance with over $2 billion currently invested in new tourism infrastructure, including over 2,000 in new hotel accommodations, as well as waterfront and attraction development.

Led and directed the destination marketing and promotion for Loudoun County, the wealthiest and fastest-growing county in the United States, through an aggressive annual business plan with 59 quantifiable measurables and a $2.9 million budget. Oversaw a staff of 18 full-time and part-time employees in the tourism marketing/sales areas of leisure, meetings/conferences, sports and domestic and international tour and travel. Loudoun County boasts nearly 5,700 hotel rooms, over 40 wineries, and tasting rooms. Managed a 23-member board of directors and seven standing committees. Was responsible for the management and designation of county-funded $1 million marketing leverage grant program. Charged with creating a county-wide wine and food festival to raise awareness of destination brand as DC’s Wine Country. In 2011, Visit Loudoun premiered a nine-episode web series, “Get Lost In Loudoun,” which has won both AAF-Addy and Telly awards and US Travel Destiny and HSMAI Adrian awards.

Oversaw permanent offices in four international markets – China, Europe, Japan and Latin America, as well as three in-market representation firms – Australia, Germany and South Korea. Managed annual contract for international marketing programs and new international air service development with Los Angeles World Airports and annual travel trade and media marketing contract with the Port of Los Angeles. Directed travel trade sales and marketing initiatives with wholesalers, tour operators and travel agencies. Developed and marketed tourism product in concert with Los Angeles businesses. Oversaw Los Angeles International Travel Agent Academy produced in partnership with UCLA Extension Office.

South Lake Tahoe, Ca, Us

Taught the following courses: Introduction to Business, Small Business Planning and Business Negotiation & Strategy

Was responsible for the overall direction and leadership of a destination comprised of three marketing organizations in the areas of domestic and international leisure travel, special events and festivals, meetings and conventions and group tours through the execution of an integrated marketing plan that included advertising, public relations and strategic partnerships. Developed and managed $5.5 million annual budget, and a professional staff of sixteen full and part-time employees. Worked directly with three boards of directors and governmental funding agencies on policy making and marketing strategies.

Oversaw all day-to-day activities of a regional integrated tourism marketing organization representing seven U.S. states and one Canadian province in the international inbound markets of Germany and the United Kingdom. Managed headquarter office in Chicago, Illinois as well as trade offices in Warwickshire, England and Düsseldorf, Germany. Was responsible for development and execution of annual marketing plan and $1.5 million budget. Worked directly with eight member board of directors and marketing committee.

Overall management of a full-service domestic/international destination management company. Directed a professional staff of ten full and part-time employees. Negotiated rates with suppliers and developed annual tariff for inbound wholesalers, domestic and international tour operators and travel agents. Responsible for annual marketing and action plans, a comprehensive advertising campaign for all targeted markets including: domestic and international inbound groups and individuals, corporate meetings and incentive groups and special event functions.

Responsible for the development and management of annual $740,000.00 budget generated through local hotel/motel tax and the writing and implementation of the Illinois Bureau of Tourism grant program. Managed a professional staff of four as well as part-time staff of one. Other duties included designing and developing all marketing collateral materials and fostering positive relations with local tourism partners.

Responsible for representing the Champaign-Urbana area as a destination for the meetings/convention and group tour markets through telemarketing, tradeshow representation and direct sales calls. Also responsible for collaborating with other staff on the design and development of organization publications and marketing campaigns.

Ms, Tourism

Bs, Tourism

Business

High School Diploma.