Company: $300 million revenue and largest U.S. manufacturer of drawer slide solutions.Managed product solutions for a $45 million product category to contract office furniture and toolbox OEMs including industry leaders Steelcase and Snap-On. Developed and executed both short term tactical and long term strategic plans to maximize revenue and align company focus. Developed comprehensive Product Roadmap strategy identifying nearly $30 million in potential new revenue. Led Vertical Market teams assuring cohesive sales and marketing plans execution. Managed RFQ stage gate process, directed development of marketing materials and provided sales support. Reported to director of marketing, sliding systems.

Company: $35 million revenue and leading manufacturer of marine seating.Managed 100+ customer relationships, plus directed independent rep groups to exceed targeted sales through multiple distribution channels, including; Mass, Regional and Specialty Retail Chains, e-commerce, Wholesale Distributor and OEM accounts. Established customer pricing and purchase programs, led marketing materials development and industry events participation, and conducted product training. Reported to company president.• Exceeded territory sales by 4.6% in first full year with company.• Led development and rollout of innovative retail solution seat design for the world’s largest Mass Retailer, generating an anticipated 30%+ sales growth through improved inventory turns.• Negotiated buy/sell agreements with key accounts that improved company profit margins while sustaining and even expanding customer product assortment.

Company: Division of $2.8 billion Farmers Insurance Group.Managed and delivered premium growth of insurance products to 2,500+ independent agents in three states through consultative sales; including product/systems education, development of marketing concepts, up-selling benefits/features and building trusted value based relationships.• Exceeded 2010 annual premium goal by 8% attaining $22.7 million in net written premium.

Company: $2 billion leading division of $4.7 billion Fortune 500 Brunswick Corporation Manufacturer of engines, parts and accessories for the marine boating industry.Final of 3 positions held with company from 1999 to 2009 (10 years) due to increasing responsibilities and promotion.Directed sales and marketing to national and regional Retailer accounts growing revenue nearly 60% to a record $25,000,000. Led sales staff and directed company personnel, $500,000 operating budget and negotiated lucrative customer contracts. Reported to vice president of sales. • Devised and executed strategies and goals involving pricing, promotions, purchase programs, product introductions, marketing publications, assortment planning, point-of-purchase displays, staffing, sales calls and product training. • Led company culture change which resulted in Retailer accounts becoming a core customer category with a dominate 90%+ direct engine sales share.• Defined branding and access strategies and led attorney contract revisions broadening retail accounts product penetration and generating $6,000,000 in revenue growth while safeguarding established dealerships. • Negotiated contracts securing 80% of retail accounts annual revenue through communications, persuasion, compromise and consensus across company departments and management levels. • Despite worst downturn in history of marine industry of approximately 36%, guided team to positive sales growth setting new record highs. • Championed lean Six Sigma greenbelt projects significantly enhancing customer relationships by improving supply chain and logistics compliance practices relating to packaging, EDI, timely shipments and forecasting.• Negotiated a 5-year exclusive supply agreement requiring “out of the box” thinking which displaced competitor product locking in over $750,000 in incremental annual revenue.

Managed corporate buyer consultative sales, customer relationships, negotiations, training and programs as sales manager account executive to Specialty Retailer accounts with over 800 store locations leading to a 20% increase in combined engines, oil and parts annual revenue which grew to $16,000,000 within a 3-year period. Reported to parts division director of sales and marketing. • Negotiated complex long-term exclusive customer contract securing $9,000,000 in annual revenue. Required creative issues resolution and persuading senior management buy-in from both companies.• Introduced innovative merchandised retail display Plan-O-gram parts assortment concept, which following an initial 15 store test, became the impetus of similar initiatives launched in 75% of stores securing retail account shelf space and growing incremental category sales by 10%.• Spearheaded development and communication of corporate first comprehensive retailer sales and marketing programs including formal price and SKU information which simplified transactions and stimulated revenue growth through performance based incentives.• Salvaged $338,000 in sales of newly inherited account growing to $600,000 within a 1-year period by selling competitive advantage, launching creative in store display and backing it with an exchange program.• Winner of prestigious 2003 Summit Award as top dealer and retail account manager for having best revenue growth and execution against goals.

Managed sales and marketing strategy to non-traditional corporate market channels, directed staff and co-workers and tapped established customer relationships resulting in 100% sales growth within a 2-year period. Reported to vice president and general manager of the propeller division. • Authored and implemented 5 year comprehensive detailed strategic plan which served as the cornerstone of uniquely branded products growth through non-traditional market channels.• Grew wholesale distributor sales by 80% within a 2-year period though consultative selling, product training and revamping marketing publications, sales programs and product assortments. • Conceived and executed private brand concept securing $500,000 in new business from an original equipment manufacturer (OEM) market competitor.• Proposed and directed 80 models product assortment expansion generating $275,000 incremental first annual sales with 0 capital outlay through import agreement with Brazilian manufacturer.

Company: $35 million revenue and the world’s largest independent manufacturer of marine propellers.Final of several positions held with company prior to 1994 due to increasing responsibilities and promotion.Directed sales and marketing through multiple market channels of key product category which grew revenue 100% to a record $16,000,000. Reported to vice president of market and sales.• Managed staff, personnel and customer relationships, negotiated agreements, defined strategy, created and executed plans including pricing, promotions, advertising, purchase programs, product introductions, marketing publications, product training, events staffing and trade show support. • Conceived, planned and executed launch of margin enhancing major new product line which quickly grew category sales by 20%. Included market research, return-on-investment (ROI) analysis, tooling procurement, prototype tests, packaging design, sales and marketing campaign.• Provided acquisition team leadership and business plan resulting in purchase of major competitor product which added 20% to category sales and secured patented technology which created manufacturing cost savings and competitive market advantages to future product generations. • Administered innovative functional pricing structure which increased customer base over 25% by enabling multi-channel market penetration through wholesale distributors, repair dealerships, specialty retailers, catalogers and original equipment manufacturers.