Seasoned copywriter and creative director, specializing in the strategic development of innovative sales and marketing tools. Quick to get up to speed, I have consistently been able to distill the most complex products and services into memorable cross-channel experiences that energize clients and prospects. My career has followed the vertical structure of advertising, beginning as a copywriter writing headlines for the top of consumer ads, expanding into the big visual ideas, then diving down into the finer points of developing a compelling offer. These days, I labor most down at the bottom of the ad where the consumer meets a stepping off point and engages fully with a brand. Over 15 years experience managing all aspects of digital development, from UX to systems design, project management, and information architecture. As a writer and creative director, I turn strategic ideas into clearly written, cleanly designed, and functional online experiences that are fully integrated into a broader digital marketing landscape. Industry Experience: Healthcare, Pharmaceutical, SaaS, IT Consulting, Storage Technology, Education, Financial & Legal ServicesSpecialties: UX, Content Strategy, Copywriting, Marketing Strategy, Email Marketing, SEO, UI Development, Responsive Design