Patrick Anderson Email & Phone Number

London Area, United Kingdom

- Drive content strategy, creation and delivery for clients in disruptive tech spaces, from startups to Fortune 500 organisations

London, England, United Kingdom

- Content lead and strategist - Key part of a team that built a whole marketing function (including content department) from scratch- Helped productize complex service offering for brand communications - Turned disorganised blog into high performing "Insights" section that ramped up web traffic, dwell time, asset downloads, and service enquiries - Repackaged undersold MVP service into "Create Great in 100 Days" evergreen campaign that secured new business- Developed core messaging and assets for a digital loyalty campaign that snagged 100s of senior contacts for major target brands (including John Lewis, Sainsbury's, Levi's, and Tesco)

Vancouver, British Columbia, Canada

- De facto Content Director - Direct role in shaping company marketing strategy, messaging and positioning, and brand management that led to acquisition by Planview - Key contact driving alignment with global PR agency to land articles in c-level titles such as Forbes, WSJ and INC.

Vancouver, British Columbia, Canada

- Conceived and grew content marketing department and strategy from nothing - Oversaw evolution from single integration product to market-leading Value Stream Management platform - Researched and edited Dr. Mik Kersten's Amazon bestselling book (40k+ sold) 'Project to Product', which helps traditional enterprises to extract more business value from IT through their software delivery- Dramatically increased brand awareness and quality pipeline growth across target communities (DevOps, Agile, SAFe and CIO)- Huge increases in email subscription, hero asset downloads, webinar attendance, podcast listens, sessions with "Flow consultants", and Flow Framework community sign up and engagement

- Content producer, consultant and social media adviser to all agency client accounts- Account manager for a number of major clients, overseeing client/media relations, campaign management and execution, while ensuring profitability for agency and maximum value for client- Day-to-day responsibility for management of agency's social media channels and in-house marketing activity- Gained deep understanding of how to create engaging content and how to maximize its potential across all channels- Trained to think and operate as a journalist, interviewing all manner of stakeholders, including C-level personnel and end-users, to get to the heart of any story- Led production of in-house customer magazines for Canon and Fujifilm that continuously saw YOY subscription increases with target clients

- Primary contact for clients (Canon, Fujifilm, Ipex, Signbox) and media- Advanced role in communications strategy, content creation and campaign execution- On-site work for exhibition/events - Helped clients break into new markets including architecture and design

Esher

- Worked on a number of accounts for clients in B2B technology industry within Graphic Arts market- Trained in writing succinct copy for niche sector, pitching news stories to trade media, developing media and client relations and being diligent in essential administrative tasks to ensure smooth running of multiple accounts

- Supported Communications team throughout UK grass season in 2011- Deep dive into brand promotion and guardianship of a national institution - Reported on all English tennis players and matches worldwide, from grass roots level right up to the top of the ATP and WTA; including on-site activity for the website at the Classic in Birmingham, the International in Eastbourne, Queen’s Club and the Wimbledon qualifiers at the Bank of England Sports Centre- Proved versatility tackling diverse range of work offered by various departments at the company, including producing press releases, interviewing players, organizing a successful Q&A competition to meet Maria Sharapova, uploading and maintaining digital data and content for the official website, vast and in-depth research on all tournaments and validating sources and quotes, extensive proofreading and more- Did messaging work for Tennis Foundation, who in conjunction with the LTA, help and encourage young disabled players

Teddington

- Internship during university for two weeks for ‘Sky Sports’ Magazine and ‘Champions: The Official Magazine of the UEFA Champions League’- Published features in both printed publication - Developed understanding of editing and proofreading as a craft- Gained invaluable experience in the publishing industry - Learnt to be flexible with hours and meet strict deadlines- Offered freelance work after completion of internship, writing a number of team summaries for the important ‘Preview’ edition of ‘Champions’ Magazine

Mini Mba, Marketing

Mini MBA in Marketing. Modules included market orientation, research, segmentation, targeting, positioning, objectives, product, price.

Master'S, Creative Writing

Bachelor'S, English Literature And Creative Writing