The Senior Director, Marketing and Communications plays a pivotal role on the senior leadership team for Invest Ottawa, Bayview Yards and Area X.O with responsibility for the overall marketing management and execution, and the daily operations of the marketing and communications team. The Senior Director, Marketing and Communications leads, and manages the team responsible for, the development, implementation and assessment of marketing and communications strategies that drive demand, pipeline generation, high-quality client leads and client growth for Invest Ottawa (IO) programs, services and support. These include start-up incubation, acceleration and mentorship, Scale-Up programming for existing companies, global business attraction and local business retention, targeted sector development, commercialization, and marketing Ottawa’s diversified economy and high quality of life.

Invest Ottawa delivers economic development programs and initiatives that increase entrepreneurial momentum in Ottawa and the surrounding region. Guided by a vision to help realize Ottawa’s full potential as a globally-recognized, innovative and future-ready city and the best place to work and live, Invest Ottawa helps to catalyze the growth and success of entrepreneurs and firms. A non-profit corporation, Invest Ottawa delivers programs and services which include start-up incubation and mentorship, acceleration for existing companies, global business and investment attraction and local business retention, targeted sector development, commercialization, and marketing Ottawa’s diversified economy and high quality of life.The Senior Marketing and Communications Strategist, Global Expansion supports the Global Expansion business unit by improving the overall effectiveness of communications to employees, business partners and community stakeholders while accessing the various leading-edge resources, tools and ideas of the Invest Ottawa marketing machine. The Strategist is responsible for the management and execution of communications and marketing strategies, plans, and vehicles for Global Expansion services as well as public relations coordination and content development for foreign missions and visiting delegations. In addition, the role oversees the government touch points with Federal, Provincial and Mayor's office stakeholders.

As a senior manager, the Director, Marketing and Communications shapes and leads the corporate marketing strategy for the organization. The Director is responsible for developing and implementing marketing and communications plans that drive demand for Invest Ottawa services. This includes start-up incubation, acceleration and mentorship, Scale-Up programming for existing companies, global business attraction and local business retention, targeted sector development, commercialization, and marketing Ottawa’s diversified economy and high quality of life. The Director plays a pivotal role on the senior leadership team, responsible for performance, program communications and PR. Working cross functionally to drive the marketing strategy, the Director sets growth targets, optimizes acquisition efforts, and evaluates campaigns.

As Team Leader – Communications for Team Canada for the 2022 Commonwealth Games, I developed and oversaw the implementation of the Team Canada 2022 Communications strategy. The athlete-centered plan included tactics and targets to:• strengthen stakeholder relations, • ensure consistent messaging reinforcing CSC’s brand and reputation in Canada and abroad,• build and strengthen relationships with Canadian and international media,• establish and surpass media relations goals,• build and manage a brand and marketing strategy,• Build and lead the marketing and communications team,• Establish communications procedures for mission communications,• Establish and surpass key performance measures,• Lead the design and setup of the Canadian Team Communications Office(s). • oversee all communication team activities, communications products and disemination• lead communications issues management• lead and optimize broadcaster relationship Together with an outstanding team, efforts surpassed expectations and set new levels of exposure and engagement.

Provides marketing and communications expertise to the Council. Develops and oversees the implementation of an integrated marketing and communications plan for the organization, including revenue generation plans, strategies to increase brand awareness of the Canada Games, promotional activation between Games, and communications. Responsible for strategic planning, servicing, activation and partner valuations. Develops and monitors hosting standards in the areas of revenue generation, marketing and communications. Built and services Canada Games founding national partners.

Drove the success of Skate Canada’s corporate marketing program. Developed, implemented and managed national marketing objectives and strategies. Analyzed market trends, potential for new products/line extensions and business building programs while also evaluating the positive end results.

Provided the key leadership in revenue generation/sponsorship for all National events and marketing properties; managed marketing and communications staff; researched and determined potential revenue sources; key contact for title sponsors including MasterCard, BMO Financial Group, CTV/TSN. Established communications objectives and acted as primary media spokesperson at National and International events.

Generated awareness and media interest for Skate Canada events in the respective local, national and international community. Produced high quality, profitable event collateral and communications vehicles that reflect Skate Canada’s International profile. Developed and delivered a consistent communications message to all external groups and acted as media spokesperson while managing media relationships nationally.

Planned, managed and delivered publicity for clients that will establish and maintain goodwill and understanding between an organization and its stakeholders. Responsibilities included planning and facilitating PR strategy; liaising between agency staff, clients and the media; networking and building positive working relationships with clients and the media; attending meetings with clients to assess the progress of PR work; commissioning market research; collating figures and writing reports for clients; researching and writing press releases and features; organizing press conferences, events and promotions; analyzing media coverage; preparing printed publications; ensuring all publicity is made available to and directed toward the appropriate media; directing photo shoots; organizing and attending press launches; managing the PR aspect of a possible crisis situation.