**Integral is an Analytics Consulting Firm. In addition to custom analytics dashboards and reporting, Integral provides donor/lead value, campaign investment targets, and forecasting for a client base of nonprofit organizations generating $127M+ online, and $1B+, in total revenue in 2017.I served as subject matter expert for digital marketing and website analytics. Areas of focus included growing client web analytics capability, reporting on digital performance, and making strategic recommendations on digital marketing campaigns, audience segments, and web presence performance. Examples of work include:+ Led development of a framework to maximize the campaign measurement, analysis, reporting, and insight from Google Analytics and the Google Analytics API+ Architected datasets that merge Google Analytics, eCRM, and Database information to provide top-tier Digital Analytics Capabilities, such as Lifetime Value of new donors using Google Analytics dimensions+ Authored digital marketing and website strategies that pinpointed unidentified issues causing negative revenue performance, highlighted untapped potential, identified future opportunities to monetize, and ways to successfully impact year-end revenue

**Digital Marketing Consulting that delivered exceptional results by creating digital marketing and web design projects that combined strategic vision with hands-on execution.**I worked as an independent consultant providing interactive marketing counsel to agencies and clients using digital marketing tactics such as SEO, Local Search, PPC, PR, mobile, social media, display, CRO, and responsive CMS web designs to achieve or surpass client goals.Samples of client work performed include:+ Created the conversion optimization campaign supporting what became Purdue University’s national advertising campaign+ Developed and managed SEO based marketing strategies for a well-known financial media web presence with millions of visits/month.

**Dimat Enterprises was a top digital marketing affiliate for PartyGaming, a London Stock Exchange Top 100 company and PokerStars, the world’s largest online card room, publishing company, and online community.**I directed digital marketing, design, development, and analytics reporting for a large member based website and achieved top search engine rankings for http://internettexasholdem.com and http://internetpokerrankings.com in the most competitive online industry at that time.

**Nebo is a full service digital marketing agency offering web design, SEO, pay per click advertising, social media and interactive marketing **I implemented large-scale search engine marketing strategies using SEO-friendly technology, PR, links, content, and social media to exceed client goals. Managed PPC and SEO teams, client budgets, and SEO campaign reporting with Google Analytics and Omniture.

**Web design company specializing in professional web design, SEO services and SEO web development.**Created and delivered Internet marketing, web design and tourism promotions. Implemented targeting technologies and SEO techniques to drive eCommerce traffic. Developed content networks for advertisements. + Identified and implemented early SEO strategy that led to immediate success; still in place today.