Serves as a strategic communications leader for diverse clients, establishing and maintaining effective partnerships with various stakeholders to drive impactful business growth and development initiatives. Develops and executes comprehensive communication strategies tailored to each client's unique needs and objectives.- Craft compelling narratives around clients' strategic planning, programming, leadership consulting and coaching, and workforce development solutions.- Lead the creation of content that showcases clients' real-world experience and expertise in their respective fields.- Collaborate with client leadership to articulate unique value propositions and provide insights for business success.- Oversee the development of marketing materials that emphasize customized approaches to strategic planning and coaching for clients.- Manage internal and external communications to reinforce clients' commitments to their business goals and values.- Implement data-driven communication strategies to demonstrate the impact of various initiatives on client business growth.- Coordinate with client leadership teams to align communication efforts with their missions and objectives.- Develop thought leadership content positioning clients as authorities in their respective fields.- Lead media relations efforts to increase visibility of clients' innovative approaches and services.- Oversee the creation of case studies and success stories that illustrate the tangible benefits of clients' services and initiatives.- Implement communication initiatives that highlight clients' commitments to designing tools and experiences with their customers' needs in mind.

Served as lead social media architect and content innovator. Established and nurtured dynamic online communities while forging strategic partnerships with clients, influencers, and industry leaders to amplify brand presence and engagement. - Formulated comprehensive social media marketing plans aligning with overarching business goals for client launches and campaigns. - Conducted extensive research into target demographics, preferences, and platform trends to guide content development. - Ideated and created a constant stream of thumb-stopping content including graphics, videos, copy, and interactive elements. - Optimized content cadence, scheduling, and paid promotion tactics to maximize reach and engagement metrics. - Monitored social conversations and sentiment in real-time to rapidly address concerns and identify opportunities. - Analyzed performance data and audience feedback to continuouslly optimize content strategy and identify viral hits. - Forged partnerships with influencers and brand advocates to expand reach through co-created campaigns. - Coordinated seamless execution alongside other marketing channels such as email, advertising, and events. - Stayed immersed in emerging social platforms, features, and best practices to pioneer innovative approaches. - Provided training to clients on social media management, content creation, and platform tools and analytics.

Spearheaded the creation of compelling visual designs and brand identities to propel the launch of new small business clients. Translated strategic objectives into innovative concepts that captured the essence of each venture. - Conceptualized and executed original graphic designs, logos, marketing materials, and digital assets in alignment with client branding guidelines. - Collaborated closely with clients to ensure visual elements seamlessly integrated with messaging and campaign directions. - Conducted in-depth research into target audiences, industry trends, and competitive landscapes to inform design approaches. - Managed the full creative process from initial concept sketches through to final output of print-ready and web optimized files. - Presented design rationale and solicited feedback from clients and internal team to refine and enhance concepts. - Stayed abreast of emerging design tools, techniques, and software to continuously elevate creative capabilities. - Analyzed design performance metrics and user feedback to identify areas for improvement in future projects.

Served as the Public Affairs Officer and communication strategist for the VA Bedford Healthcare System facility. Developed and executed comprehensive strategic communication plans to effectively inform and engage both internal and external audiences.Key Responsibilities:- Led public affairs programming for the Medical Center across media platforms including website, social media, broadcasts, and publications. Developed creative content and messaging tailored to our Veterans and community.- Advised leadership on sensitive media issues and crisis response protocols to protect and promote the organization's reputation.- Forged strong relationships with news outlets, partner organizations, and other stakeholders to coordinate outreach efforts and highlight positive VA stories.- Conducted regular analysis of communication data and audience insights to enhance programming and measure impact. Recommend and pursued improvements.- Guided special projects and studies related to Bedford VA communication, engagement, and public perception. Synthesized findings into strategic plans of action.

Served as production manager and senior editor. Established and maintained effective working relationships with various groups, agencies, and individuals. -Conduct public affairs, print, and broadcast operations in support of the US Army National Guard.-Assist with supervising and administrating Army public affairs programs primarily through news releases, articles, web-based material, videos, and photographs of Army material for use in the internal and external news media.-Facilitate media relations support; research and prepare information, articles, web-based material, video, and photographs showcasing Army National Guard personnel and activities.-Provide technical guidance and professional support to subordinates and superiors in accomplishing their duties.-Perform as a writer, reporter, editor, videographer, and producer in television productions; perform operator-level maintenance on assigned equipment.

Served as production manager and senior editor. Established and maintained effective working relationships with various groups, agencies and individuals. • Copyedited all content prior to release. • Developed and employed communication strategies on social media leading to a 50% increase in social media reach.• Worked with local media to enhance company’s image. • Managed nine public affairs specialists.

Served as lead content creator, diligently worked with local communities to strengthen community relations. Enhanced company’s image through photo and video products.• Produced a wide variety of printed products, including news releases, newsletters, speeches and internal publications.• Worked with local media to inform public of company’s purpose and intent.• Assisted in event planning and coordinated video or photographic coverage.

Served as reconnaissance team leader conducting small team missions, without supervision supporting the company’s overall mission. Served as company’s Public Affairs Representative, created images, flyers, videos and written products recruiting new infantrymen to the company.• Maintained company’s social media presence.• Enhanced company’s image and reputation through photo and video products.• Used graphic design knowledge to create flyers recruiting new infantrymen to the company.

Serves as key videographer for the Visual Information Services Branch, Directorate of Plans, Training, Mobilization, and Security, U.S. Army Garrison, Detroit Arsenal.-Produces and transmits television broadcasts, video productions, multi-media projects, photography studio operations, and video teleconference (VTC) facility.-Performs video services to support a wide variety of subjects: combat readiness; intelligence and security; education and training; public information; strategic planning and major events.-Provides live television coverage for closed circuit cable broadcasts of special command official events, newsworthy occurrences, training sessions, briefings, town hall meetings, live commander addresses to workforce, and symposiums.-Edits video sequences and digital images into production products.

Served as lead filmmaker, editor, and assistant director on documentaries. Collaborated with National Park Service director and local organizations to create visually appealing and compelling stories.-Lead camera operator, using relevant and trending visual storytelling techniques.-Traveled and maintained gear over multiple day shoots and in multiple locations.-Created, sorted, and archived acquired footage, imagery and sounds in a way that it was able to be found months later.

Served as a multimedia fellow, creating, editing and assisting in producing content for the agency. Assisted in managing archival content for the agency.-Created multimedia content to support the agency's and Administrator's priorities including Superfund, Brownfields, environmental justice, water sector preparedness, scientific research, etc., that educated and informed different audiences and stakeholder groups.-Interacted with office of multimedia staff, public affairs officers and managers, EPA program and regional counterparts, EPA staff and scientists, stakeholders, grant recipients, tribal leaders, and other federal, state, and local agencies.-Tailored scientific messages for different platforms and media.

-Created visual concepts, using computer software (Adobe Illustrator, Adobe Photoshop, and Microsoft Word) or by hand, to communicate ideas that inspire, inform, and captivate consumers. -Developed the overall layout and production design for applications such as advertisements, brochures, magazines, and reports.

Learned the different types of printing and the workings of a print shop.