Patrick Kozel Email & Phone Number

Partner with wineries of all sizes to develop and refine portfolio and brand strategy, develop and launch new brands, and streamline internal processes

• Led custom food and beverage quantitative research projects, incorporating client input to identify their true business needs, while designing and executing the appropriate approach and methodology to achieve their goals
• Conducted end to end research from scoping and design to analysis, reporting and strategic implications
• Created new category and consumer frameworks to streamline and facilitate strategic and marketing efforts
• Specialized in crafting memorable and compelling… Show more Led custom food and beverage quantitative research projects, incorporating client input to identify their true business needs, while designing and executing.
• Specialized in crafting memorable and compelling narratives around unique proprietary challenges
• Collaborated with clients to create and plan enterprise wide learning agendas across a variety of topics Show less

• Managed a team of seven, responsible for consumer insights, innovation brands such as Intrinsic, Tenet, Borne of Fire, MERF and Prayers of Sinners & Saints, and the creation and launch of new brands such as Liquid.
• Created and built the ēlicit Wine Project, a consumer centric innovation hub responsible for nearly 100% of the company’s growth in 2019
• P&L responsibility for over $20M in annual revenue and a $9M brand and research… Show more Managed a team of seven, responsible for consumer insights, innovation brands such as Intrinsic, Tenet, Borne of Fire, MERF and.
• P&L responsibility for over $20M in annual revenue and a $9M brand and research budget
• Responsible for brand strategy, planning and execution across ten brands and four new brand launches
• Managed outside creative agencies through the development of over ten new brands and packages

Woodinville, WA

• Directed all consumer research, including focus groups, ethnographic studies, in-depth interviews, consumer segmentation studies, annual U&A tracker, custom studies, trend walks and a portfolio architecture study
• Functioned as thought leader and “voice of the consumer,” consulting with departments across the organization
• Partnered with departments across the organization to understand their business challenges, and translate those challenges into meaningful research studies that would… Show more Directed all consumer research.
• Partnered with departments across the organization to understand their business challenges, and translate those challenges into meaningful research studies that would drive their strategic initiatives
• Managed all external research agencies and end to end research including large, mixed-method studies
• Extensive use of sociocultural trend based research platforms such as Iconoculture and Stylus.

Beam Wine Estates Spin-off

Beam Wine Estates. Formerly Allied Domecq Wines. Acquired by Constellation Brands.

Acquired by Beam Wine Estates

Ba, Anthropology

Deans List Academic All-American - Track & Field

Ma, Anthropology