Patrick Schaefer Email & Phone Number

Dallas, Tx, Us

* Support the Director of Marketing in establishing and executing the hotel’s social design strategy* Design marketing collateral, including promotional materials for renovations, food & beverage, weddings, and additional graphics* Maintain a strong online presence by curating new content and updating websites and OTA site pages* Draft ad copy, determine imagery, and assist with optimizing ad campaigns across platforms* Measure and report on the impact of marketing strategies, making adjustments as needed

Norwalk, Ct, Us

- Oversees all marketing collateral including social, web, in-house creative and email - Led Hotel rebrand project - Identifies new target markets through various research methods - Manages Marketing Coordinator- Paid Social- Collaborate with Membership team to increase Crescent Club awareness - Manages hotel transient packages - Creates content for all social platforms to promote the Club, Spa, Hotel Bar, Pool, Rooms- Lead all photo shoots for the hotel, including shot list creation and shoot direction/execution - Develops and implements marketing communications to further enhance brand awareness - Supports Sales team - Leads in-room marketing strategy, encouraging guests to take advantage of all hotel amenitiess

Norwalk, Ct, Us

- Social media: content creation (stories, in-feed posts), posting, and community engagement for 2 Instagram accounts (@mycrescentwedding & @hotelcrescentcourt)- Creates shot list and leads direction of any hotel photo shoot- Supports Sales with creating flyers and menus- Supports F&B with creating menus for Beau Nash, Conservatory, The Club, In-Room dining, Starbucks and other various events held at the hotel- Support F&B by creating menus and flyers for Holiday events as well as all of our National Holidays- Creates all in-house collateral- Day-to-day contact for Zimmerman (PR agency) – influencers, media opportunities, magazine features- Creates content for ads in D Magazine, D Weddings, FROSCH, Experiences Magazine, Modern Luxury- Creates Content and promote the hotel via social media for awards such as Dallas Observer, Conde’ Nast, Travel and Leisure- Creates and order business cards for Sales, Membership, F&B, Front Office- Lead contact for Optimize Productions, ordering hotel and club merchandise - Collaborates with Spa team to execute monthly Spa offers, while also creating content to promote on social and email- Lead contact for O’Rourke, who manages the HCC website and paid social, while creating display ads for the hotel and the Spa- Handles all auction and fundraiser donation requests for the hotel- Led hotel rebrand project- Led new Hotel Crescent Court website project

Atlanta, Georgia, Us

- Lead development of all social content for the SONIC brand- Photograph images for certain SONIC products for social - Manages the content team on the social media agency to ensure all creative is strategic and on time- Work with Brand, Media, Legal and Digital Strategies, Communications teams to brief them on upcoming launch items, as well as provide social performance numbers for all limited time offers- Support the facilitation of the IMC process, which is a 360 approach that involves the execution of enhanced advertising content dedicated to big rock promotions or events that SONIC will launch over the year- Oversee timeline development and agency feedback - Approve all social creative before launch- Manage all organic social content- Collaborate with the Media team on all paid social media campaigns- Manage SONIC social community management- Manages production details and attends all social shoots- Monitor and report on analytics across social & digital channels - Manage Added Value production, while working with partners such as Viacom, MTV, Fox, CMT, etc.- Attend all Added Value Shoots and Social shoots

Atlanta, Georgia, Us

- Collaborate with reputable agencies to implement marketing strategies for SONIC- Use Appboy/Braze to deliver all content for the SONIC mobile app- Use MailChimp for deployment of SONIC emails and A/B testing - Use CMS to maintain and schedule all content for SONIC website- Assist with copy for website, email, app and social posts- Work with Brand, Media and Legal teams to plan and execute all campaigns- Work with a multitude of social media platforms such as Facebook, Instagram and Snapchat- Manage and execute Integrated Marketing Calendar, which contains all timelines/due dates for all content- Assist with creative direction and review all creative content- Community Management