Lead a product marketing and go-to-market team focused on brand building and category growth including smart eyewear and new product initiatives.

Lead a team focused on Alexa & Echo brand strategy, mass advertising, co-marketing, and demand generation across the U.S., Canada, and Mexico.

Echo/Alexa Brand and Mass Advertising

Amazon Future Devices

New Product Innovation

Channel Marketing

VP Graduate Marketing Association, Career DevelopmentBoard Member and Volunteer, A Better LA

Served as the Product Marketing lead for a two-week experiential tour of the RAV4 EV across the state of California. Responsibilities included managing two outside agencies, four internal groups, developing messaging strategy, providing creative direction and serving as the subject matter expert.Created a research study for early RAV4 EV buyers to provide senior management with insights into key product attributes, reasons for purchase, areas for improvement and demographics.Led internal groups and two outside agencies in the development and implementation of Prius brand research study.

Managed brand strategy, creative production, legal, advertising budgets and client relationships for Denny's, Doritos and Chevrolet. Campaigns included print, OOH, digital banners, rich media, social media, site development and TV. Collaborated on 3 Super Bowl campaigns and multiple site launches. Analyzed digital analytics, industry trends and competitive activity.

Led brand and lead generation campaign development for Nokia and Experian. Part of a global agency group supporting Nokia Business Mobility Solutions, consisting of teams from the United Kingdom, New Zealand, Singapore and Helsinki. Promoted within 7 months as AE lead for Nokia Americas team. Led digital and print campaign development for Experian branding efforts.

Provided account support for Dannon brands including: Activia, Light & Fit, DanActive and Danimals. Instrumental in developing competitive and industry trends presentations. Helped facilitate TV production processes including trafficking, estimates and overages.