Patrick Laughlin Email & Phone Number

Philadelphia, PA, US

Greater Philadelphia Area

Greater Philadelphia Area

Montreal, QC

Sr. Marketing Executive dedicated to making a difference @ CPG companies.

Owings Mills, MD

Develop and implement short and long term marketing plan, develop current and new business opportunities, provide R&D and Sales market research, and manage R&D project workload.

Owings Mills, MD

Developing and managing Marketing (Including Advertising) Plan in the short and long term. Developing strategies for new business and the identification of new business segments in which to compete. Manage Market Research process by identifying best data sources and reporting on current consumer & retail trends. Work closely with R&D in identifying new.

Responsible for providing strategic and tactical sales and data analysis; reporting on McCormick’s core businesses to the Sales and Marketing teams, as well as identifying promotion, pricing, and distribution opportunities and communicating to McCormick’s management committee. Commonly used data sources included IRI Syndicated and Panel Data, Nielsen.

Sales representative for Shoppers/Metro in the Baltimore/Washington, Redners in Pennsylvania, D’Agostino’s in New York, and Great Valu & Camellia’s in Richmond/Norfolk; responsible for 22 brands across 11 categories totaling $16.5 million in sales.

Analyzed food categories within Quaker’s portfolio with emphasis on customer category growth, space management, and sales deck & situational selling support. Developed from-scratch customer season sales & ad hoc sales decks for each account in Mid-Atlantic region while working closely with Business Development Manager.

Provided sales & trade spending roll-ups by customer/brand for each half to the Business Development Manager helping to streamline the planning process. Provided plan-o-gram analysis using the APOLLO space management tool.

Managed development and monitoring of trade spending tracking and event profitability tool called “COMPASS” (proprietary); analyzed sales on promoted and base businesses including profitability, lift, sales trends, etc.