Responsible for overseeing the planning, development and execution of the Xtrema Cookware Brands marketing and advertising initiatives. Oversee all all digital marketing/adverting initiatives which include: Paid (Google, Google Shopping, Facebook), Social Media, affiliate/influencer programs, SEO, content marketing/strategy, International Sales, brand and customer relations, and design direction for the Ecommerce brand.

Oversee Online Affiliate Sales Program. (work with ShareASale)Coordinated all Internet marketing campaignsDevelope and maintain all Social Networking tools for Xtrema Cookware including; Twitter, Facebook, Pinterest, Instagram and WordPressProvide excellent customer service through management of the Live Online Chat and PhoneManage all aspects of the Volusion & now Magento Shopping Cart on the Xtrema websiteDevelop and maintain the Xtrema Google Pay Per Clicks CampaignOversee remarketing targeted PPC adsHandle the Search Engine Optimization Firm and am the point person on all decisionsMaintain the Xtrema WordPress BlogHandle minor website design edits for site and social media pagesOversee Blogger/Sponsorship Campaigns for Xtrema BrandManage all product reviews and giveaways and drove website traffic through unique contestAttend marketing shows pertaining to health and green livingCreate and maintained the Mail-Chimp Xtrema email newsletter (email marketing campaign)

Manage all aspects of Internet Marketing and Social Media for Xtrema Cookware. (PPC, SEO, Email Marketing, LinkedIN, Facebook, Twitter, and blogging.) Handle live chat, run review and giveaway contest, and manage all online advertising campaigns.

Head varsity lacrosse coach for Boonsboro High School.

Eating Disorder Outreach Program based on using athletic principles in the recovery process. I do outreach consulting work, assist with treatment referrals and travel the country speaking on college campuses and high schools

•Manage staff of 50 employees including sales associates, cashiers, and leads•Managed and handled all merchandising in men’s department•Responsible for the overall sales performance of the men’s department•Performed all store opening and closing responsibilities•Handle any customer complaints or employee questions or concerns •Motivate and train employees by developing creative incentives and contest to reach monthly goals•Handle all on-boarding processes of new hires and handle any corrective action or attendance issues

•Manage staff of 40 employees including sales associates, cashiers, and leads•Performed Leader on duty responsibilities to drive sales and credit•Responsible for the overall experience of the customer in the store•Track and forecast sales and credit budgets to exceed company goals•Performed all store opening and closing responsibilities•Handle any customer complaints or employee questions or concerns •Motivate and train employees by developing creative incentives and contest to reach monthly goals•Responsible for processing payroll, constructing weekly schedules, and evaluating potential talent•Perform all store compliance and LP audits•Handle all on-boarding processes of new hires and handle any corrective action or attendance issues

Managed staff of 6 employees to handle all inventory shipmentsPerformed Leader on duty responsibilities to drive sales and creditManaged shipment payroll hours and handled all inventory issuesTracked and managed all shipments Handled any customer complaints or employee questions or concerns Performed all sales associate duties on the sales floor