Patrick Leather Email & Phone Number

OOH, Digital, & Print Media, Team Management, Client Solutions, Business Development. Provided leadership and guidance necessary to drive the successful execution of client goals and objectives. Recognized for the ability to create and implement media strategy designed to meet client objectives and simultaneously increase media revenue by presenting clients with new opportunities. Expertise in identifying strengths of team and the individual to set course to ensure deadlines are met. Produced exceptional and judicious strategic media recommendations through training and development. Maintained strong relationships with potential business partners throughout media community.

Greater New York City Area

Responsible for team development, media strategy leadership and revenue generation. Oversees multimillion dollar media campaign development and implementation across Print, Digital & OOH media channels. Manages client relationships and campaign development supervising team of buyers and planners. Develops strategic media plans for presentation with supporting rationale to meet client objectives. Provides expert POVs on long-term partnerships, custom sponsorship and standalone media opportunities.

Greenwich, Connecticut

Manages client’s media budget and allocate across key markets and media opportunities. Studies demographic data and consumer profiles to identify desired target audiences. Analyzes competitive activity in the marketplace and oversees the execution of media plans. Issues RFPs to agency partners, consolidated and evaluated Print, Digital, & OOH offerings based on campaign objectives. Reviews billing reports each month to ensure approved and contracted budgets are aligned. Responsible for issuing IO’s and tracking campaign activity.

Stamford, Ct

Stamford, Ct

Stamford, Ct

Stamford, Ct

Greater New York City Area

• Managed the implementation of approved budgets and monitored execution of media plans.• Trained and supervised assistants on media fundamentals, policies, and procedures.• Prepared and maintained accurate rate information between internally and externally.• Provided insightful input across strategic planning by seeking a consumer centric view though participating in in brainstorming sessions.• Constructed point-of-views on various media in the marketplace.• Analyzed competitive activity in the marketplace.• Prepared media plan recommendations along with alternatives through investigate creative, innovative approaches to strategically reach the target consumer.• Participated and lead face to face client and vendor meetings.• Maintained a positive working relationship with account and client teams.• Studied demographic data and consumer profiles to identify desired target audiences.• Handled all client requests – i.e. plan changes, budget changes, provide marketplace information.

Greater New York City Area

• Worked closely with Media Buyers learning day-to-day flow of business.• Managed and executed work load in timely fashion to assure deadlines were met for all brands.• Aided in the creation of client media communication plan objectives and strategies.• Created and maintained media plans, flowcharts, buying guidelines, testing plans & results analysis, budget summaries, plan delivery and competitive reports.• Provided input into existing and emerging communications opportunities relevant to assigned brand/category and would provide POVs as needed.• Compiled reports of competitive market/media information for each brand/category. • Assisted Supervisor in advising clients on the best ways to integrate media into their advertising and marketing programs• Assisted Supervisor in growing business opportunities within current clients.

Greater New York City Area

• Managed agreements held between 30 advertising agencies and over 165 television stations. • Trained interns on the essentials of the industry to become a contributing member of a working team.• Engaged in a series of transactional duties such as brokering deals and executing price points for market share, as well as developing and negotiating new business revenue and client generation while focusing on retaining and growing existing customer base.• Determined best advertising strategies to help clients reach target audiences efficiently while still keeping within their advertising budget.• Established relationships with a number of different media agencies.• Identified potential problems with client accounts’ placement and recommends solutions to agencies on a continuing basis.• Contacts station associates and obtains rate quotes to convey to the agencies.• Negotiates deal terms to satisfy both parties to the deal.• Communicates all components of sales to key stakeholders.• Pursued vertical and horizontal penetration of assigned advertisers and ad agencies to maximize exposure for sales division’s clients and their online assets and events.• Identified Highlight the benefit of marketplace via positioning and pre-selling of opportunities.• Researched business, financials, products/services, and markets of clients and their competition.

Greater New York City Area

Responsible for Point of Sales material on shelves and displays and maintaining a timely and accurate call schedule

Bachelor Of Arts - Ba, Communications

Activities and Societies: Zeta Psi Fraternity

Education record