Patrick Leavey Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

School of Hospitality, Tourism and Culinary Arts

Toronto, Ontario, Ca

Joined the Arcadia Earth Leadership Team as a key architect of the attraction’s opening and future growth, working in tight collaboration with the President and the leaders in all support functions to our business - guest experience, operations, sales, marketing, finance, revenue generation, technology, and people & culture.Arcadia Earth is a large scale, multi-sensory journey through underwater worlds, fantasy lands and inspirational art installations designed to reimagine how we address the most pressing environmental issues and sustainability. Our exhibition is brought to life through immersive technology, animated by augmented reality, virtual reality, projection mapping and interactive environments, where visitors learn how small lifestyle changes could impact the future of our planet.

Toronto, Ontario, Ca

Overall day-to-day leadership and general management of the 45,000 SF attraction. Building and fostering relationships with other building tenants, landlord (BentallGreenOak) and collaborating with the Downtown Younge Business Improvement Area. - Driving increased profitability through a revamped General Admission program, removing consumer confusion, and delivering $250K of incremental revenue. - Building upon the initial Guest Experience via team cross-training to hold firm with our 4.9/5.0 Google rating, Little Canada received the 2022 Attraction of the Year award from Attractions Ontario. - Collaborated with our Brand Ambassador partner to develop a results-driven Street Team to intercept and direct Yonge Street foot traffic into Little Canada, driving $450K of incremental revenue - Increased retail program profitability, increased average spending with new partners, and decreased cost of goods while reducing spoilage. - Assisted with the conversion of all high-profile venue events, driving $250K of event revenue in the fall of 2022 (during COVID restrictions)

Toronto, Ontario, Ca

Joining Little Canada in 2019 as an integral member of the Leadership Team. Led the charge throughout the challenges of COVID-19 to transition the $24MM Little Canada Attraction from Start-up to operating attraction. Developing the initial overall Guest Experience and Facility operating plans. Working in collaboration with our creative and construction partners, RevelHouse, Fortis, City of Toronto, BentallGreenOak, and Bricon, through pre and post-construction through to the completion of the overall Attraction and Facility to welcome our first guest on August 5th, 2021, quickly receiving a Google review rating of 4.9/5.0. - Worked closely with my business partners in Finance, Marketing & Sales, People Wellness & Culture, and Build teams, sharing my experience, industry contacts and expertise to ensure a successful launch - Developed the Little Canada Retail program; Little Things gift shop, Little Bites café and vendor relationships - Led the Catering and Hospitality services RFP to select four catering partners - Launched the initial Food & Beverage program, partnering locally with McEwan and Pilot coffee roasters - Established the Safety & Security program for guests and team (first aid & emergency response), including COVID response, strategy, and planning - Led the selection and oversight of the ticketing/pos systems

Toronto, Ontario, Ca

A new Marketing Director and VP, Communications at head office - what could go wrong? An ice storm in April….Along with the crisis management team's support, I effectively managed the April 2018 ice storm communications, managed media inquiries, coordinated media interviews and responses and controlled the narrative to ensure brand protection. Directed the event development of the $14M Main Observation renovation media reveal; outstanding Canada and US media coverage (58 million impressions). Media partner Bell Media provided morning media coverage CP24 leading into the media announcement.Led the installation development and media support to launch REGALIA, Native Pride, Roland Lorente's exhibit, providing a glimpse of striking imagery captured from 20 powwows; this led to leveraging 360 Restaurant and collaboration between award-winning First Nation Chef David Wolfman and 360's Executive Chef John Morris for an Indigenous-themed menu.Removed barriers to access our two hottest assets - leveraged EdgeWalk and 360 Restaurant to build the Tower voice and reach: Social: Jason Derulo (1.6M views) and Richard Branson (40K views)Broadcast: Etalk/WB Zachary Levi (Shazam), ET Canada/Netflix Stranger Things 3, Amazing Race Canada, Real Housewives of Atlanta and Private Eyes with Jason Priestly

Toronto, Ontario, Ca

Media events and launch: Led the media event development to unveil the the first phase of a multi-year renovation on the main observation level, NEW Window Walls; developed and managed all aspects of the event, including media strategy, event coordination, speech development and spokesperson prep (32 MM impressions)Media Pitches: Bell Media to partner for CN Tower/Canada 150 Fireworks coverage: 26 million impressions across social and broadcast mediaSocial media/broadcast collaboration for CN Tower lighting and storytelling with Breakfast Television/Kevin Frankish, 650,000 impressions; targetted to amplify the December Holiday season Driving Sales:Optimized revenue for Leisure Group pricing achieving a $500,000 YoY increase in revenue Developed an all-ages price model for high-profile travel trade partners with the option to prepay for a high volume of tickets - $250K incremental revenue into a robust business channel

Toronto, Ontario, Ca

One of the most exciting roles in my career, with the freedom to connect directly with partners and amplify our common goals through sponsorships, partnerships, onsite activations and brand awareness. Negotiated and developed partnerships with the following: - Two year/$150,000 sponsorship with MasterCard Canada specific to Edge Walk plus, inclusion in $500,000 in paid media ad buy for Priceless Cities- Toronto 2015 Pan Am/Parapan Am Games partnership, naming CN Tower as the Official Attraction of the Games (VIK over $1MM), including broadcast prominence in opening and closing ceremonies spectaculars (EdgeWalk base jump, fireworks), and launch of accessible EdgeWalk experience with Rick Hanson to open the Parapan Am Games - One year $100,000 sponsorship with Suzuki Canada in partnership with Ultimate Wave Tahiti 3D film; amplified the program with a Vaughan Mills partnership to drive local visitation to each other (VIK $20K) Created a new ticketing model for the CN Tower General Admissions (ticketing), removing the value-based model that caused consumer confusion and launching a “vertical theme park” approach, generating $1MM of incremental revenue in year one; the program continues to pay ongoing dividends.Privileged to have been on the team that worked to bring EdgeWalk to life from idea to the #1 attraction - instant unaided awareness from a great brand identity!

Toronto, Ontario, Ca

Directed all aspects of the Manager of Cash Management role and assumed the operational responsibilities of the Admissions/Visitor Experience department, setting up the visitor expectations as the first point of contact onsite. Developed a highly successful IAAPA award-winning (2003 and 2004) staff recognition and incentive program, investing in the team to ensure the highest upsell and guest satisfaction. Led the RFP committee to select a new ticketing system, including all stakeholders; operations, finance, sales and IT.

Toronto, Ontario, Ca

Handled all the responsibilities and duties of the Manager of Cash Management role (Operations). Led the first-contact visitor experience team, including leading a team of 10 supervisors and 75+ frontline team members

Brand Strategy

Strategic Pricing

Business, Human Resources