Patrick Lerou Email & Phone Number

Netherlands

Netherlands

North Brabant, Netherlands

Europe Middle East Africa

Eindhoven

* Creating and executing the strategic marketing plan.* Driving new product introductions and effectively implementing the go-to-market strategy.* Drive marketing campaigns in collaboration with business partners and regional/national sales offices* Setting up strategic partnerships with both internal business and external companies* Firmly establishing the product differentiators * Business responsibility for a multi-million dollar business in Europe, Middle East, Africa.

* Main area of responsibility: Customer Experience and Digital Engagement* Provide holistic picture of customer/consumer experience to aid strategic and tactical business decisions at Market level* Help business drives flawless end-to-end delivery of customer/consumer experience, through acting on NPS and other customer experience data* Drive profitable growth through creating promoters * Support acceleration of top-line growth and market share gain through understanding and sharing of outright leadership and superpromoter concepts* Champion responsiveness to customers and raise local market impact* Engage our employees to deliver the brand promoter experience* Own customer experience related training and education as enabler foremployees to do the right thing for the customer

* Appropriate strategizing of Market Intelligence information and communication thereof based on agreed business calendar* Identify and define market / industry development/trends/ sizes to advise on focus areas for business development (e.g. Analysis of design spend Philips via internal purchasing data base analysis, competitor analysis of design and related consulting firms )* Necessary competitive benchmarking to support marketing positioning* Measure, report and deploy on customer satisfaction Philips Design and monitor follow up in the sector client teams (Partner Loyalty Survey)* Support data analysis and methodology development to measure the contribution of design into the Nett Promoter Score (NPS) of Philips propositions in the market* Support dashboard development and improve / smarten the design management monthly reporting* Support the annual global business analysis and account planning process, and the updating of the Marketing Strategy* Build intelligence network with external agencies, market/trend databases and professional design organizations. Responsible to generate and maintain the market intelligence data base and integrate multiple resources. * Strengthen the MI function to support Design Management in to next level of maturity towards Design Functional Leadership* Ensures frequent and efficient MI reporting across different levels of the organization* Support when appropriate business case development for new business areas

* Marketing and Communications studies in order to improve the position of the organization– Benchmark studies (i.e. positioning, service portfolio, pricing strategy)– Relationship Reviews (Loyalty / NPS)– Continuously monitoring different market developments * Globally applying Market & Company Intelligence* Translating design concepts into concrete business / market plans* Writing Business / Design for strategic selected markets* Measuring and analyzing employee satisfaction in relation to internal functional competences

* Support strategic decisions of the Management Team by providing several market studies* Select and determine A-locations to establish new shops* Reorganize, improve and integrate the logistic processes of Van Dalen & Mexx Shoes* Create and organize in-store promotional activities* Co-organizing (inter) national trade fairs* Relationship management of sponsors* Monitoring and analyzing sales figures (per shop, per collection)

Influencing & Persuading Others

Education record

Education record

Msc