Patrick Pascal Email & Phone Number

Vancouver, British Columbia, Canada

• Oversee and direct a wide range of key marketing activities for the parent company with three main subsidiaries, including the Lipont Gallery art gallery, Lipont Place event venue, and Old Abbey Ales brewery.• Provide supervision, leadership, and guidance to marketing staff members while monitoring and evaluating their performance on a continuous basis.• Carry out the establishment, tracking, and monitoring of the company’s OKR objectives and key results to enable growth and development.• Lead the creation, development, and implementation of marketing strategies and campaigns with an emphasis on meeting short and long-term goals.• Ensure the consistent delivery of an exceptional experience for all customers, achieving maximum customer satisfaction and retention.• Operate in a pivotal capacity by identifying key opportunities and driving significant increases in engagement and awareness with the target audience.• Administer key tasks related to brand positioning while guaranteeing that all marketing activities are in alignment with the brand’s values and identity.• Coordinate key digital marketing campaigns and initiatives while tracking and monitoring online performance metrics, implementing adjustments as necessary.

Richmond, British Columbia

• Orchestrated the planning, coordination, and execution of the company’s marketing campaigns for Lipont Place’s diverse business entities.• Performed the ongoing administration and maintenance of the company’s digital and social media platforms, including developing engaging and top-quality content.• Served in an integral role by driving significant increases in website and online sales, executing media buying tasks, and creating the overall marketing strategy.• Established and cultivated close and lasting relationships and rapport with key decision-makers, achieving a 50% rate of retention across all clients.• Charged with overseeing and administering all rental and events-related activities within the company while cultivating a robust and sustainable network of buyers and renters with business partners, film studios, and artists alike.• Devised, developed, and presented a number of new ideas to senior leadership on the operation of the space and company, resulting in a promotion to oversee the implementation of these ideas.• Achieved substantial success by propelling increases in business growth and development for the rental side of the business.

Vancouver, British Columbia, Canada

• Undertook and completed key marketing operations in support of the opening and operation of the YKLM auctions platform in Canada.• Spearheaded the creation and development of marketing strategies and performed the segmentation of the market to effectively reach the target audience.• Performed extensive market research and analysis, including competitor analysis, to obtain a strong understanding of trends and identify opportunities.• Led the establishment and monitoring of company and department-wide OKR objectives and key results and ensured the consistent meeting of all goals.• Operated with a strong and ongoing focus on driving the growth and development of the YKLM Auctions brand in Canada.• Obtained auctioneering and car sales licenses to provide support to the company’s expansion into the NFT, car auction, and real estate auction industries.• Closely collaborated and communicated with the team in the creation of the company’s branding and in the development of the website and app.• Contributed extensively to the formulation and establishment of the company’s structure and led the implementation of the OKR style of management.

Richmond, British Columbia, Canada

• Orchestrated the planning, coordination, and execution of comprehensive marketing campaigns for Lipont Gallery, enhancing visibility and engagement in the local and international art scenes.• Managed ongoing administration and enhancement of the gallery's digital and social media platforms, creating engaging, high-quality content that highlighted exhibitions and artists.• Played a pivotal role in driving increases in gallery visits and online art sales, implementing effective media buying strategies and developing the overall marketing strategy to maximize reach and impact.• Established and cultivated close relationships with artists, collectors, and corporate sponsors, achieving a 50% retention rate of key clients through personalized engagement strategies.• Oversaw and administered all gallery events and rental activities, building a strong network of business partners, art studios, and artists, and effectively increasing the gallery's rental revenue and event hosting profile.• Devised and presented innovative ideas for gallery operations to senior leadership, which led to a promotion and the opportunity to lead the implementation of these initiatives.• Achieved significant business growth and development, particularly in expanding the gallery's offerings and rental capabilities, directly contributing to its financial and reputational growth.

Vancouver, British Columbia, Canada

• Played a key role by presiding over and directing all marketing activities for the entire project with a focus on consistently meeting all goals and deliveries.• Tasked with overseeing and coordinating the operations of the entire exhibition, including cooperating with HR to hire staff for the 6-month project.• Dealt with, addressed, and resolved a wide range of customer complaints and issues and focused on delivering an exceptional experience.• Partnered closely and collaboratively with Premier Exhibition’s CMO to organize, plan, and coordinate the marketing strategy and execution for Titanic: The Artifact Exhibition.• Ensured the effective and efficient allocation of the marketing budget of more than $150k to generate more than $500k in revenue with 150+ ticket sales per day.• Supervised and directed the operations of the internal marketing team and two external firms in targeting the Western and Chinese markets.

Richmond, British Columbia

• Drove the development and execution of top-quality marketing and communication plans for the art gallery and rental business.• Oversaw the establishment and growth of the company’s online presence and conducted extensive analysis into the social media and online presence to generate insights.• Entrusted with serving as Acting Rental and Event Manager and showcased success by generating 30% of the operating revenue for Lipont Place.• Actively engaged and participated in the development, refinement, and expansion of the business plan, as well as providing support with the vision of the company.• Delivered a presentation to the CEO on a number of different ideas for the space, including turning it into a coworking space, franchising a café in the art gallery, and renting the space for events.

Vancouver Bc

• Functioned in a managerial and supervisory role and ensured the ongoing delivery of exceptional service across multi-channel inbound and outbound calls for a diverse client base of 100+.• Demonstrated a track record of success by amassing and maintaining a 95% monthly client satisfaction rate and generating $100k+ in sales per annum.• Functioned as Floor Supervisor after receiving a promotion, including providing leadership and training to new hires and serving as the sole overseer across different shifts.

Vancouver Bc

The custom project was to develop a RFI system for: 1) Ordering and invoicing 2) Inventory Management System and 3) Website-Maintained the RFI project plan and ensured the project proposal remained up-to-date at all times-The custom project was to develop a RFI system for: 1) Ordering and invoicing 2) Inventory Management System and 3) Website-This processes required the integration of a SCM system that was able to facilitate the automation of all manual processes within the warehouse to the client company’s website directly-Scheduled weekly meetings with client representatives to clearly establish and maintain the strategic direction of the project-Communicated clearly to other project members client requests and appropriate feedback

-To bring in new customers by aligning prospective companies goals with our services and quantifying the benefits-Assisted clients and prospective clients in company website design-Developed marketing plans for client companies through social media (Facebook, Twitter, and --using Search Engine Optimization)-Demonstrated effective communication skills and ability to relate to clients while achieving success through various campaigns

1100 Grant St Vancouver, Bc V6A 2J6

-Helped the re-organization of the metal yard by helping change the yard arrangement, and by torch cutting the steel-Completed transactions for clients at POS.

-Promoted LG televisions at various Costco and Best Buy store locations-Consistently exceeded sales quota per workday and reported daily logs highlighting customer interactions

-Assist any clients bringing their goods. Answer any questions the customers may have. Cleaning and organizing the work place.

Bachelor'S Degree, Specializations In Marketing And Business Technology Management With International Business Option

Activities and Societies: UBC Varsity Rugby Team - Corporate Sponsorship Director, UBC BizChina ClubCorporate Sponsorship Director, UBC.

Bachelor’S Degree, Business Administration And Management, General, 4Th Year

Activities and Societies: KUBA KUBSExchange term for 2016 Spring Semester

Education record

Education record

Auctioneer Certification, Auctioneering

A two week intensive program exploring the auctioneer industry - which included 4 live auctions in which I sold a variety of products.

Auctioneering

The Auctioneering College of Canada provides elite schooling for persons who wish to become certified auctioneers. The Auctioneering.