Patrick Lloyd-Bradley Email and Phone Number
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Available as your brand, marketing, communications & digital expert. Your part-time CMO (marketing lead). Building brands, it's what I do.A highly driven senior brand leader who delivers and manages business, marketing and digital projects from strategic planning to successful implementation. Delivering business transformation. Regenerating stagnant brands and creating new ones. Delivering tangible results and a positive impact on the business. Also provide Non-Exec and Board advisory support4 AREAS OF VALUE ADD...1. Running marketing functions: As part of your in-house senior team, I deliver clear and quick results. By working on a part-time basis, I make a real impact at a fraction of the cost of a full-time resource. Delivering and implementing the plans, within budget and to achieve the KPIs. From digital to PR, campaign to content, research to events, and acquisition to social... I cover it all! I can streamline and build departments, improving financial efficiencies and implementing processes and protocols to enhance effectiveness.2. Creating your marketing strategy: I build the strategic roadmap for brand, marketing, digital and communication plans. I create marketing plans & annual budgets, design acquisition models & strategies, establish customer journeys, create messaging houses, manage agency RFPs, set up teams & departments, and optimise processes for success. I also oversee SEO, PPC, CRO, UI/UX etc... marketers love an acronym! 3. Building your business strategy on 1 page: My biggest thrill is simplifying business strategy onto one page. Your brand's vision, principals, values, core competencies, initiatives, KPIs, goals and horizons. Building a clear action plan to deliver on this.This helps leadership teams to be aligned, delivering on one plan.4. Providing Non-Exec and Board advisory support: Leveraging strategic expertise in brand and digital transformation for high-level corporate guidance and governance.SOME PAST FAVOURITES... Active Quote • Averda • Avery Dennison • Barclays • Bank Dhofar • Bic • Boots • Development Bank of Wales • Hornbill Engineering • Emaar • Fiinu • Findandfundmycar.com • FundingxChange • hampers.com • Mobily • Naissance • Nutrivend • Ooredoo • Post Office • Principality Building Society • Saatchi & Saatchi • Tesco Lotus • The Royal Mint • Three • Toyota • TXO • UnileverA proud record encompassing: telecoms; financial services; blockchain; eCommerce; utilities; EV’s; retail; real estate; FMCG etc. Equally successful in mature or emerging market with experience in working in 24 countries.
Lloydbradley Brands
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Consultant (Providing Part-Time Marketing Director And Cmo Services For Many Brands)Lloydbradley BrandsMonmouth, Gb
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Consultant (Providing Part-Time Marketing Director / Cmo Services For Many Brands)Lloydbradley Brands Jun 2014 - PresentTrellech, Monmouth, GbSupporting senior leaders in crafting and executing brand visions. As your fractional CMO (marketing lead) across financial services, professional services, eCom, telecoms, creative services, mobility, and retail sectors - for both new and established brands:• Crafting a concise business ‘strategy on a page’ (vision, proposition, values, goals, initiatives, KPIs, horizons)• Developing and implementing brand, marketing, digital, and communication strategies, achieving goals with budgets from £10k to £15m• Designing omnichannel customer journeys, pinpointing key ‘biscuit moments’• Driving customer acquisition through PPC, SEO, AOV, LTV, CPA, ABM, etc.• Managing agency structures, tender processes, negotiations, onboarding etc.• Overseeing social media, PR, reputation management, investor, and internal communications• Leading website development: site plans, UI/UX, guidelines, CMS, analytics, etc.• Guiding teams and nurturing culture, as it trumps strategy every timeMy sweet spot is for brands & business who have proven their model, and now wish to scale. Current clients:• SilverRock Bank - fostering fairer outcomes by empowering lenders and enabling customer prosperity• JPA Malta - championing creativity, inspiring positive change for a better everyday• Ventrica - delivering exceptional and emotive customer experiences that foster deeper connections and brand advocacyPrevious clients include:• Fiinu - innovating the future with Plugin Overdraft®• hampers.com - bringing joy and wholehearted togetherness through gifting• Quatro Gymnastics - premier brand for high quality, fashion apparel in the gymnastics world• Royal Mint Gold - real gold on blockchain from The Royal Mint• TXO - the worlds local partner for sustainable telecom networksAlso with: Active Quote • Development Banc of Wales • Toyota • findandfundmycar.com • Hornbill • LovemyEV • Manx Telecom • Naissance • Nutrivend
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Chief Marketing Officer (Fractional)Ventrica Sep 2024 - PresentSouthend-On-Sea, Essex, GbVentrica is a global leader in delivering exceptional and emotive customer experiences that foster deeper connections and brand advocacy.Ventrica delivers emotionally intelligent and AI-enhanced CX, transforming interactions into emotive experiences that build stronger brand connections and grow life-time value. As your partner we continually evolve CX through digital innovation and human empathy, managing the end-to-end customer service journey with optimised practices. -
Head Of Marketing (Fractional)Silverrock Bank Feb 2023 - PresentLondon, England, Gb -
Non Executive Director (Board Advisor)Love My Ev Jul 2020 - PresentMonmouth, Monmouthshire, GbLoveMyEV helps users explore the benefits of electric vehicles by comparing models and calculating savings from clean energy solutions like solar, home batteries, and smart tariffs. Its goal is to empower users to make eco-friendly choices, reduce their carbon footprint, and lower running costs for a cleaner, greener future. -
Group Chief Marketing Officer (Fractional)Txo Dec 2019 - Sep 2024Chepstow, Wales, GbAs the Group CMO of the TXO Group, orchestrated the global marketing efforts across the group, catering to customers in over 150 countries. TXO is a leader in the circular economy, specialising in extending the lifespan of telecom network equipment. Key achievements and responsibilities include:• Devised and executed a comprehensive marketing strategy in alignment with the company's ambitious growth plans.• Instrumental in driving a significant increase in annual turnover, soaring 80% over 4 years.• Led a major rebranding initiative, realigning it with our new core values and market positioning.• Optimised the Group's multilingual websites, achieving a 170% improvement in organic search rankings.• Accountable for delivering effective SEO, PPC, and digital marketing strategies across 1 million products.• Consistently achieved high-performing KPIs, maintaining 15K organic website sessions and an impressive 17% monthly email open rate.• Implemented HubSpot CRM for a vast 50K+ contact database, enabling personalized engagement and advanced segmentation through finely tuned automation strategies.• Grew LinkedIn followers from 300 to 8K in 4 years, enhancing digital presence and brand recognition.Initiated thought leadership initiatives, including conducting primary research for whitepapers and creating engaging customer and sales collateral, including videos.• Expertly negotiated international event sponsorships and managed exhibition presence, enhancing brand visibility.• Fostered strong relationships with internal teams and external agencies, ensuring coherent brand messaging and strategy execution.• Led a dedicated team of 3, focusing on seamless collaboration and enhanced productivity. -
Consultant (Marketing, Brand And Business Strategy & Planning)Nemo Personal Finance Dec 2014 - May 2016Cardiff, GbPeriod 1 - Dec 2014 to Dec 2015• A member of the core team engaged to build Nemo's 5 year strategy & business plan.• Built a brand & marketing strategy and 5-year budget & plan with a focus on awareness, engagement and acquisition for a new disruptive business model in the FS sector (that was validated by PwC) – with an emphasis on the digital customer journey, SEO, SEM and programmatic ad buying.• Created all the presentation documents & PPTs (storytelling, messaging, content and design) for the proposed sale of Nemo. Period 2 - Dec 2015 to Feb 2016• Oversaw all Nemo's internal & external communications for the announcement by Principality Building Society to cease new loans at Nemo and focus on customer service.Period 3 - Feb 2016 to May 2016• Built a new vision for Nemo as a 'servicing business' and together with the leadership team created a new business strategy, set of initiatives and KPIs. Awarded the Best Secured Loans Lender in 2015, at industry awards. -
Director Of Brand & Marketing CommunicationsAverda Oct 2013 - Nov 2014Dubai, United Arab Emirates, AeInvited to return by the CEO to position averda as the No 1 brand in the industry across the MENA region, across all 8 countries averda operates.• Reviewed brand strategy and initiated revisions.• Restructured all agencies, RFP's and retainers.• Rebuilt and aligned all digital, website and social media.• Refreshed brand guidelines and oversaw their implementation.• Reset departments KPI's, deliverables & budgets.• Built communications process for internal and external communications, and oversaw planning & implementation.• Restructured department & recruited team members aligned to business requirements.• Set strategy for events, sponsorships and community programs through to implementation.• Positioned averda as an opinion leader in the industry amongst media & key stakeholders. -
Head Of Brand & Marketing CommunicationsBankdhofar May 2012 - Sep 2013Muscat, OmTransformed the company’s vision 'the best bank in the Gulf' and business objectives into a brand strategy, rebranding and marketing & communications plan across all touch points, moving BankDhofar from 6th to 2nd ranked place in Oman. • Developed brand strategy, customer service values and product architecture.• Directed a re-brand across all touch points. Specifically new: advertising strategy & campaigns; retail store concept & kiosk design; mobile banking applications; website design & build; product architecture and promotional plans; employee intranet; ATL & BTL activities and annual plans; targeted sponsorship agreements; sales tool kits; literature architecture and design; and social media.• Initiated employee awareness program and events to promote and educate re-branding and brand values for all 1,300 employees.• Oversaw all sponsorship, public relations, reputation building, events, internal communications, sponsorship, CSR and community engagement activities.• Developed a new brand & launched BankDhofar's new Islamic banking window called Maisarah.• Created a new marketing research function for BankDhofar.• Restructured department to be an internal agency, achieving cost savings.• Restructured media buying strategy & process to achieve 43% savings.Awarded the "Most Advanced Brand, 2014" by Global Finance Market Review.Awarded the "Best Retail Bank in the Sultanate, 2014" by International Finance Magazine.BankDhofar’s Maisarah Islamic Banking Services awarded ‘Best Islamic Window for 2013’ in Oman by the Global Financial Market Review. -
Director Of Brand & CommunicationsAverda Oct 2008 - May 2011Dubai, United Arab Emirates, AeCreated & transformed the company’s vision and business objectives into a coherent brand strategy that set the company apart from the competition and reinforced its position as leader in waste management for the MENA region.• Created a new brand & communications department for the group, with an agency structure and best practice processes & procedures.• Directed the strategic, creative and implementation of a new international brand across 5 countries, disrupting the industry norm and bringing consumer awareness and change of behaviour to the industry.• Developed and implemented brand & marketing communication strategies.• Created company ‘values’ and rolled out an internal cultural change program.• Directed disciplines: PR, events and exhibitions, opinion leadership, website, intranet, design studio, sponsorship, CER, signage, interior design, uniform design, livery, TOV, voxpops and podcasts, advertising, social media, media plans, sales tool kits, literature and materials for business development.• Initiated averda Learn, an environmental responsibility program to educate school children, NGO’s, governments, industries and the community.• Initiated the other sub-brands averda Research, averda Innovation, averda Academy and averda Retail.
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Head Of BrandOoredoo Qatar Apr 2007 - Sep 2008Doha, West Bay, QaAdvisor to the Executive Director.• Gained Board approval and budget for commencement of a re-branding project across the group, initiated RFP, and appointed global branding agency.• Formulated brand strategy, aligned to company vision.• Brand guardian and final sign-off during all stages of the store & kiosk re-design.• Re-structured the advertising agency set-up and managed appointment of a new agency. Advised on creative, media and advertising strategy for the group.• Managed negotiations and commercial sport sponsorship activities.• Initiated and managed tender for new PR agency, creating a group PR strategy.• Initiated a set of company behavioral competencies and planning of an internal cultural change program for all 2000+ employees.• Brand guardian for the business advising in the areas of eServices, loyalty, internal comms, channel marketing, naming, exhibitions, advertising & media strategy, brand equity & NPS research, trademarking and retail design.• Formulated department business plan and KPI’s, covering investor relations, internal communications, media relations, branding and sponsorship. -
Founder & Brand ConsultantBrand Id International May 2000 - Mar 2007Trellech, Monmouth, GbManaging branding projects in London, Paris, Dubai, Saudi Arabia, Bangkok & Italy.• Managed international branding projects for Three e.g. new retail design and roll out, DM, and their international brand forum (2006).• 8 months with Tesco Lotus (Bangkok) supporting in-house brand team with launch of Tesco in Thailand e.g. brand strategy, VI, brand architecture, retail store design and in-store promotions. Initiated and managed the appointment of a new posting for Tesco i.e. Head of Brand role (2006 & 2007).• Contracted by BBDO London to project manage the re-branding of Freeserve to Wanadoo e.g. brand strategy, packaging, ATL and literature (2004). • Project directed brand launch of Mobily (KSA) e.g. brand strategy, brand architecture, website, staff training, literature, ATL, retail design and launch (2004 & 2005).• Managed naming, logo and literature design for 2 new developments under the Arabian Ranches (Emaar) real estate in Dubai (2004 & 2005).• Created totesport’s future marketing strategy document (2004).• Project managed 'future vision' review for British Horseracing Board covering brand strategy, product, consumer behaviour, sponsorship & media (2003). • Consulted on The Post Office re-brand and directed re-brand in France (2001).• NPD, packaging design & pan-European roll-out for Domestos & Jif (1999 & 2000).• Directed pan-Euro packaging design and brand evolve for Pedigree & Sheba.• Other clients: Wilkinson Sword, Dairy Crest, Ernest Julio & Gallo Wines, Department of Education; Bank of Bermuda; FTSE; and Terrence Higgins Trust.
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Account Manager (Saatchi & Saatchi Design)Saatchi & Saatchi (We Are Saatchi) 1998 - 1999El Segundo, California, Us• Carried out a strategic internal company audit for presentation to senior management. Objective was to create a framework of core values, define an agreed vision, leading to the development of a business plan.• Key account handler for Premier Oil & The National Express Group (Midland Mainline, Silverlink, Central Trains, ScotRail). • Projects include: annual reports; corporate identity development; product branding; print & literature design; design guidelines; signage; livery; and new business pitching for insurance, transport and distribution companies. -
European Project ManagerAvery Dennison 1996 - 1998Mentor, Ohio, Us -
International Marketing AssistantBic 1995 - 1996Based In Paris. Part Of Every Heart & Home., Fr
Patrick Lloyd-Bradley Skills
Patrick Lloyd-Bradley Education Details
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Liverpool John Moores UniversityBusiness Studies -
Dublin Business SchoolInternational Marketing
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Marketing Institute IrelandInternational Marketing
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Wesley College, Dublin, Ireland
Frequently Asked Questions about Patrick Lloyd-Bradley
What company does Patrick Lloyd-Bradley work for?
Patrick Lloyd-Bradley works for Lloydbradley Brands
What is Patrick Lloyd-Bradley's role at the current company?
Patrick Lloyd-Bradley's current role is Consultant (Providing part-time Marketing Director and CMO services for many brands).
What is Patrick Lloyd-Bradley's email address?
Patrick Lloyd-Bradley's email address is pa****@****ndid.me
What schools did Patrick Lloyd-Bradley attend?
Patrick Lloyd-Bradley attended Liverpool John Moores University, Dublin Business School, Marketing Institute Ireland, Wesley College, Dublin, Ireland.
What skills is Patrick Lloyd-Bradley known for?
Patrick Lloyd-Bradley has skills like Marketing Communications, Strategy, Integrated Marketing, Marketing Strategy, Brand Management, Management, Corporate Communications, Marketing, Brand Development, Internal Communications, Strategic Planning, Advertising.
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