Patrick Lloyd-Bradley Email & Phone Number

Monmouth, GB

Trellech, Monmouth, GB

• Supporting senior leaders in crafting and executing brand visions. As your fractional CMO (marketing lead) across financial services, professional services, eCom, telecoms, creative services, mobility, and retail.
• Crafting a concise business ‘strategy on a page’ (vision, proposition, values, goals, initiatives, KPIs, horizons)
• Developing and implementing brand, marketing, digital, and communication strategies, achieving goals with budgets from £10k to £15m
• Designing omnichannel customer journeys, pinpointing key ‘biscuit moments’
• Driving customer acquisition through PPC, SEO, AOV, LTV, CPA, ABM, etc.
• Managing agency structures, tender processes, negotiations, onboarding etc.

Southend-on-sea, Essex, GB

Ventrica is a global leader in delivering exceptional and emotive customer experiences that foster deeper connections and brand advocacy.Ventrica delivers emotionally intelligent and AI-enhanced CX, transforming interactions into emotive experiences that build stronger brand connections and grow life-time value. As your partner we continually evolve CX.

London, England, GB

Monmouth, Monmouthshire, GB

LoveMyEV helps users explore the benefits of electric vehicles by comparing models and calculating savings from clean energy solutions like solar, home batteries, and smart tariffs. Its goal is to empower users to make eco-friendly choices, reduce their carbon footprint, and lower running costs for a cleaner, greener future.

Chepstow, Wales, GB

• As the Group CMO of the TXO Group, orchestrated the global marketing efforts across the group, catering to customers in over 150 countries. TXO is a leader in the circular economy, specialising in extending the.
• Devised and executed a comprehensive marketing strategy in alignment with the company's ambitious growth plans.
• Instrumental in driving a significant increase in annual turnover, soaring 80% over 4 years.
• Led a major rebranding initiative, realigning it with our new core values and market positioning.
• Optimised the Group's multilingual websites, achieving a 170% improvement in organic search rankings.
• Accountable for delivering effective SEO, PPC, and digital marketing strategies across 1 million products.

Cardiff, GB

• Period 1 - Dec 2014 to Dec 2015
• A member of the core team engaged to build Nemo's 5 year strategy & business plan.
• Built a brand & marketing strategy and 5-year budget & plan with a focus on awareness, engagement and acquisition for a new disruptive business model in the FS sector (that was validated by PwC) – with an emphasis on.
• Created all the presentation documents & PPTs (storytelling, messaging, content and design) for the proposed sale of Nemo. Period 2 - Dec 2015 to Feb 2016
• Oversaw all Nemo's internal & external communications for the announcement by Principality Building Society to cease new loans at Nemo and focus on customer service.Period 3 - Feb 2016 to May 2016
• Built a new vision for Nemo as a 'servicing business' and together with the leadership team created a new business strategy, set of initiatives and KPIs. Awarded the Best Secured Loans Lender in 2015, at industry awards.

Dubai, United Arab Emirates, AE

• Invited to return by the CEO to position averda as the No 1 brand in the industry across the MENA region, across all 8 countries averda operates.
• Reviewed brand strategy and initiated revisions.
• Restructured all agencies, RFP's and retainers.
• Rebuilt and aligned all digital, website and social media.
• Refreshed brand guidelines and oversaw their implementation.
• Reset departments KPI's, deliverables & budgets.

Muscat, OM

• Transformed the company’s vision 'the best bank in the Gulf' and business objectives into a brand strategy, rebranding and marketing & communications plan across all touch points, moving BankDhofar from 6th to 2nd.
• Developed brand strategy, customer service values and product architecture.
• Directed a re-brand across all touch points. Specifically new: advertising strategy & campaigns; retail store concept & kiosk design; mobile banking applications; website design & build; product architecture and.
• Initiated employee awareness program and events to promote and educate re-branding and brand values for all 1,300 employees.
• Oversaw all sponsorship, public relations, reputation building, events, internal communications, sponsorship, CSR and community engagement activities.
• Developed a new brand & launched BankDhofar's new Islamic banking window called Maisarah.

Dubai, United Arab Emirates, AE

• Created & transformed the company’s vision and business objectives into a coherent brand strategy that set the company apart from the competition and reinforced its position as leader in waste management for the MENA.
• Created a new brand & communications department for the group, with an agency structure and best practice processes & procedures.
• Directed the strategic, creative and implementation of a new international brand across 5 countries, disrupting the industry norm and bringing consumer awareness and change of behaviour to the industry.
• Developed and implemented brand & marketing communication strategies.
• Created company ‘values’ and rolled out an internal cultural change program.
• Directed disciplines: PR, events and exhibitions, opinion leadership, website, intranet, design studio, sponsorship, CER, signage, interior design, uniform design, livery, TOV, voxpops and podcasts, advertising, social.

Doha, West Bay, QA

• Advisor to the Executive Director.
• Gained Board approval and budget for commencement of a re-branding project across the group, initiated RFP, and appointed global branding agency.
• Formulated brand strategy, aligned to company vision.
• Brand guardian and final sign-off during all stages of the store & kiosk re-design.
• Re-structured the advertising agency set-up and managed appointment of a new agency. Advised on creative, media and advertising strategy for the group.
• Managed negotiations and commercial sport sponsorship activities.

Trellech, Monmouth, GB

• Managing branding projects in London, Paris, Dubai, Saudi Arabia, Bangkok & Italy.
• Managed international branding projects for Three e.g. new retail design and roll out, DM, and their international brand forum (2006).
• 8 months with Tesco Lotus (Bangkok) supporting in-house brand team with launch of Tesco in Thailand e.g. brand strategy, VI, brand architecture, retail store design and in-store promotions. Initiated and managed the.
• Contracted by BBDO London to project manage the re-branding of Freeserve to Wanadoo e.g. brand strategy, packaging, ATL and literature (2004).
• Project directed brand launch of Mobily (KSA) e.g. brand strategy, brand architecture, website, staff training, literature, ATL, retail design and launch (2004 & 2005).
• Managed naming, logo and literature design for 2 new developments under the Arabian Ranches (Emaar) real estate in Dubai (2004 & 2005).

El Segundo, California, US

• Carried out a strategic internal company audit for presentation to senior management. Objective was to create a framework of core values, define an agreed vision, leading to the development of a business plan.
• Key account handler for Premier Oil & The National Express Group (Midland Mainline, Silverlink, Central Trains, ScotRail).
• Projects include: annual reports; corporate identity development; product branding; print & literature design; design guidelines; signage; livery; and new business pitching for insurance, transport and distribution.

Mentor, Ohio, US

Based In Paris. Part Of Every Heart & home., FR

Bachelor'S Degree, Business Studies

Marketing Institute Of Ireland, International Marketing

International Marketing

Education record