Lusse Invest is an investment company started in 2006

As a co-owner and investor in Urban Beauty, I have actively contributed to the growth and operational success of this thriving beauty business. Urban Beauty specializes in high-quality waxing and skincare services, offering a range of treatments in a welcoming and professional environment.Key contributions include:Website Development: Collaborated with Buro210 (Joomla) and Hatsik (WordPress) to build and enhance a robust online presence, ensuring a seamless user experience and effective client communication.Content Creation: Crafted compelling content for the website and social media platforms, driving brand visibility and engaging with a growing customer base.Financial Management: Set up and streamlined accounting systems to support efficient financial operations and ensure compliance.Salon Design and Renovation: Led the planning and execution of renovations for the salons in Delft and Breda, creating inviting and functional spaces that align with the brand’s identity.Marketing Strategy: Developed and implemented targeted marketing initiatives, including a successful campaign offering 40% discounts on Brazilian Wax subscriptions, boosting customer acquisition and loyalty.Through strategic investment and active involvement, I have supported Urban Beauty in establishing itself as a reputable brand in the beauty industry, delivering exceptional services and fostering customer trust.

As a core member of the Dordrecht Management team at Allied Motion, I led and mentored a team of 18 engineers, including specialists in mechanical, electromagnetic, electronic hardware, software, process, and testing. I fostered a culture of innovation, collaboration, and continuous improvement, elevating team productivity and morale.In my leadership role, I chaired the Change Control Board (CCB), streamlining change management processes and ensuring seamless design and production adaptations. I spearheaded the implementation of a stage-gate NPD process, integrating tools like DFMEA, PFMEA, DFA, and DFM, which accelerated product launches and minimized delays. I developed a strategic product and technology roadmap that aligned innovation efforts with business goals, securing future market positioning.My efforts drove revenue growth from 2014 to 2023, doubling it to €40M with a CAGR of 10%, primarily through strategic new product development. Key projects included leading the KM42 modular motor series, generating €680K in projected revenue, and the Titans project, set to deliver €1.3M at a 50% margin. I managed the successful scaling of production during COVID-19, increasing output from 2,000 units/year to 2,000 units/week.I played a pivotal role in achieving ISO 9000 and IATF 16949 certifications, ensuring adherence to international quality standards. I established a state-of-the-art testing department, developed sinus and space vector modulation electronics, and drove process improvements that reduced defects from 20,000 PPM to 200 PPM.Additional achievements include leading WBSO modular projects to secure €100K/year in funding, implementing digitization with Autodesk Vault, and championing the Pro.File PDM/PLM system for better product lifecycle management.My strategic approach to product development, team leadership, and operational excellence has had a lasting impact on Allied Motion’s growth and innovation.

Responsible for Research & Development at Allied Motion Dordrecht (Previously Premotec). Products being mainly coreless and brushless DC motors. .

Committee member NEC 17BD.

As a key member of Santon Switchgear, I was responsible for leading R&D efforts and driving innovation in the development of advanced switchgear products for diverse markets, including solar, industrial, marine, and railroad applications. My role included building and leading a high-performing team of 5 to 8 engineers, fostering a culture of innovation, collaboration, and continuous improvement.I was part of the company management team and spearheaded strategic initiatives that enhanced product development efficiency. I implemented a stage-gate NPD process, integrating risk analysis tools like DFMEA, PFMEA, DFA, and DFM to streamline product launches and improve reliability. I chaired the Change Control Board (CCB), overseeing and ensuring seamless design and production changes. Additionally, I developed a comprehensive product and technology roadmap that aligned innovation with business goals and led to the creation of a state-of-the-art testing department for performance and endurance testing.My achievements include leading the design and market introduction of the world’s first UL-certified Arc Detect Unit (ADU), developing the XA and XB switches, and pioneering the Bifrost contact bridge, setting new industry standards. I directed the design and launch of a motorized-operated switch and introduced the Magneto XD, an innovative elevated power disconnect technology.I played a crucial role in obtaining ISO 9000 and UL site certifications, expanding the supplier network, and implementing FAI processes to ensure high-quality standards and supply chain resilience. Integrating SolidWorks Vault and Tacton Product Configurator enhanced team productivity and product customization capabilities.My strategic contributions and commitment to operational excellence have made a lasting impact, positioning Santon Switchgear as a leader in innovative and compliant switchgear solutions.

As Product Manager for Architectural Lighting Solutions, I led the development and market introduction of innovative LED lighting technologies for the global architectural and design community. My role focused on product innovation, strategic collaborations, and ensuring seamless execution for high-profile architectural projects worldwide.Key Responsibilities:Partnered with leading lighting and fixture manufacturers to deliver advanced LED side and backlighting solutions, enhancing 3form’s product portfolio.Advised architects and designers on integrating lighting technologies into projects, aligning creative visions with technical precision.Managed supplier relationships, production processes, and customer specifications to ensure high-quality standards and timely project completion.Trained and supported global sales and marketing teams through product education, project tracking systems, and joint client engagements to expand market reach.Selected Achievements:Directed the development and integration of LED lighting solutions utilized in iconic architectural projects, elevating 3form’s reputation as an innovation leader.Created new market opportunities by introducing lighting-integrated paneling systems, positioning 3form as a pioneer in lighting and architectural product fusion.Streamlined production coordination and supplier management, reducing project turnaround times and enhancing client satisfaction.Strengthened global sales by equipping the sales force to secure prestigious projects in key markets.Advanced lighting as a core design element, influencing industry trends and architectural specifications.This role allowed me to combine technical expertise with design-focused innovation, delivering transformative solutions that enhanced 3form’s industry standing and met diverse client needs.

As Business Development Manager, I focused on securing specifications for new products and implementing TNO's advanced technologies to drive sales. I managed projects between clients and TNO’s engineering teams, ensuring successful execution. Additionally, I coached three junior business developers to strengthen TNO’s sales capabilities and led key account management efforts.Key Responsibilities:Identified and developed business opportunities in semiconductor and electronics markets.Managed cross-functional projects and client-engineering collaborations.Coached and mentored junior business developers to enhance sales focus.Moderated the Rapid Manufacturing Symposium at TNO to promote industry collaboration.Key Achievements:Envisiontec GmbH Partnership: Secured licensing for rapid manufacturing technology, generating annual fees of €0.7M and total revenue of €3.7M over 5 years. Enhanced production rates by 5-10 times, improving operational efficiency.Oce Technologies Collaboration: Contributed to the Lunaris consortium, developing a PCB inkjet printer with a €2.5M investment, resulting in €26M revenue.Tampoprint GmbH Deal: Led licensing of glass flatbed printer technology for decorative façades, securing over €0.2M in annual fees and generating over €1M in revenue.ASML Projects: Advanced research on alternatives to lithography, contributing to EUV light source development and exploring free-form optics for non-space applications.Pioneered initiatives in flexible and printed electronics, sensors, 3D printing, and lab-on-a-chip technologies.This role highlighted my ability to align innovative technologies with market needs, foster strategic partnerships, and drive revenue growth in cutting-edge markets.

As Business Development Manager for the Engineered and Industrial Products groups, I was responsible for managing product lines, developing new markets, and driving revenue growth across Europe. My role included direct management of 3.5 FTEs and active participation in the European management team, with a focus on creating new product-market combinations, generating sales, and introducing innovative solutions tailored to customer needs.Key Responsibilities:Oversaw industrial solder products, including solder bars, sticks, wires, flux, paints, and tin/lead-related products such as pewter, anodes, casting alloys, and bearing alloys.Managed the European portfolio of engineered solder products, including solder preforms and specialty solder pastes for high-purity and customized applications.Conducted market analysis and developed comprehensive business plans for industrial markets, including sectors such as DIY, professional roofing and plumbing, automotive, decorative pewter and casting, industrial assembly, and lighting.Developed strategies for engineered products targeting power semiconductors, semiconductors, connectors, electronic components, and electronic assembly markets.Selected Achievements:Doubled the size of the industrial solder paste product line and achieved a 15% margin growth for solder preforms.Exceeded budget expectations for industrial products by focusing on new business opportunities and market expansion.Successfully took full responsibility for the solder preform product range, driving growth in high-value markets such as semiconductors and electrical assembly.Delivered actionable market insights through detailed analyses and business plans, enabling targeted growth strategies and effective product introductions.This role demonstrated my ability to align technical product expertise with market opportunities, driving significant growth and margin improvements in highly specialized product lines.

As Market Development Manager for the Engineered Products group, I was responsible for driving revenue growth, finding new applications, and managing product development. I oversaw the group’s total turnover, developed marketing and sales plans, trained European sales teams, and ensured successful implementation across regions.I targeted the global power semiconductor market, working with clients such as Infineon (Eupec), Danfoss Siliconix, Semikron, Intel, Siemens, International Rectifier, and ON Semiconductor. My efforts expanded Cookson’s consumables portfolio with leadframes, bonding wires, plating chemicals, encapsulants, and cleaning chemicals to offer comprehensive solutions.Key Responsibilities:Managed new product development and aligned offerings with market demands.Designed account strategies to grow engineered product sales.Delivered product training and technical support to European sales teams.Collaborated with sales, R&D, and production teams to ensure successful product launches.Selected Achievements:Expanded the engineered product business to exceed €7M annually, achieving a 72% margin.Established the engineered solder paste business, generating €1M in revenue, including Microsemi in Ireland.Sarantel, UK: Delivered €1.2M annual sales with an 89% margin for GSM antenna solder products, reaching €6M in projected 4-year sales.Johnson Controls, France: Secured €1.6M annual sales for automotive solder products, achieving €11M over 7 years. Attained TS 16949 qualification and reorganized production lines.Motorola, US: Patented and launched tape-and-reel solder preforms for PCBA applications globally.L’Oréal, France: Designed and patented solder preforms for low-temperature fuse protection in pressurized cans, introducing them worldwide.This role emphasized my ability to align technical expertise with market strategy, resulting in substantial business growth and innovative product solutions.

As Product Manager for Industrial Products, I drove revenue and margin growth by supporting sales teams, guiding product development, and expanding market opportunities. I collaborated with cross-functional teams, including sales, R&D, and production, to align products with customer needs and market demands, ensuring long-term business success.Following Cookson Electronics' acquisition, I introduced the group’s product portfolio to the European market, including the Fernox range, industrial fluxes for radiator manufacturing, and Alpha Metals products for PCB assembly. I also championed Naarden’s existing product lines—such as wire products, preforms, solder powders, and specialty alloys—across the Cookson network, increasing their adoption and performance.Key Responsibilities:Developed and implemented strategies to grow sales and margins in industrial markets.Delivered technical product training and support to sales teams to enhance customer engagement.Collaborated with R&D and production teams to develop and launch new products.Designed and executed pricing policies and sales initiatives to optimize profitability.Selected Achievements:Osram, Czech Republic: Managed the qualification of solder wires for light bulbs, including lead-free options, achieving €3M in annual sales with a 20% margin.Federal Mogul (Glyco), Germany: Led sales of bearing alloy billets for automotive bearings, generating €4M annually at a 28% margin, with total contract revenue of €8M over two years.Introduced Cookson’s industrial product portfolio in Europe, driving significant revenue growth.Facilitated collaboration between sales and R&D teams to align product development with market demands, boosting business outcomes.This role showcased my ability to connect technical capabilities with market opportunities, driving growth and enhancing product success across diverse markets.

Setting up a Brandstaff location in Rotterdam.

At the time, this company was called Van Essen Instruments. It designed, build, marketed and sold water-level sensors for groundwater systems and sewer installations. My job was to sell and promote these systems with engineering companies and authorities.

At the time, this company based in Hoofddorp, The Netherlands, was called Pure Software. During a few months, I did a telesales project for professional software, streamlining software design for software engineers. Later on, this company was bought by IBM.

Performing market research for the Luxalon facade cladding products. Part of TSM Business School education.

Conducted in-depth market research for the professional applications of Philips’ Carin GPS system, bridging cutting-edge technology with real-world business opportunities. The project focused on identifying high-value use cases in logistics, emergency services, and passenger transport to expand the system's market reach.Key Activities and Achievements:Conducted extensive field research, including interviews with over 25 companies across logistics, emergency services, and transportation sectors, to understand their navigation and operational needs.Analyzed market trends, user requirements, and industry challenges to create actionable insights for the professional deployment of the Carin GPS system.Delivered a comprehensive presentation to Philips’ board of directors, offering strategic recommendations for product positioning and market entry.All recommendations were accepted and implemented, demonstrating the practicality and value of the proposed strategies.Earned the highest project score, recognizing the quality of research, innovation, and business alignment.This project exemplified the integration of technology and business strategy, showcasing the potential of GPS innovation to transform professional markets while aligning with my career focus on leveraging technology for impactful solutions.