In my current role as Global Director of Design and Innovation I lead a multi-disciplinary team responsible for the design and delivery of game changing innovation initiatives for ambitious high growth companies.

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As Global Director of Media I Iead Xero’s creative narrative across all media. This role expands on my previous responsibilities as Global Head of Video to now include leading Xero's Global Digital Education team, visual social media and video content channels, our owned video media property and our podcast channel and programming.I lead a global team of content creators across Australia, New Zealand, Asia, USA and the UK responsible for articulating Xero's creative narrative in manner… Show more As Global Director of Media I Iead Xero’s creative narrative across all media. This role expands on my previous responsibilities as Global Head of Video to now include leading Xero's Global Digital Education team, visual social media and video content channels, our owned video media property and our podcast channel and programming.I lead a global team of content creators across Australia, New Zealand, Asia, USA and the UK responsible for articulating Xero's creative narrative in manner that's aligned to regional market nuance and position.I am also a member of Xero's core brand team responsible for the strategic development and guardianship of our brand platform. Show less

In my role as Global Head of Video at Xero I lead the design and implementation of Xero's global video content strategy and creative direction of the content we produce around the world. I oversee an international team of video and motion graphics producers, directors, videographers and designers responsible for the delivery of over 600 pieces of original video content a year. Video content is central to the way we communicate with our customers and partners at Xero and the content we… Show more In my role as Global Head of Video at Xero I lead the design and implementation of Xero's global video content strategy and creative direction of the content we produce around the world. I oversee an international team of video and motion graphics producers, directors, videographers and designers responsible for the delivery of over 600 pieces of original video content a year. Video content is central to the way we communicate with our customers and partners at Xero and the content we produce spans a number of channels and formats designed specifically to deliver on strategic business objectives including:- Television commercials- Short and long form original content.- Branded video content and content series for social platforms - Video display advertising content - News/ editorial content- Event content- Customer casestudies- Onboarding content- Educational content- Customer lifecycle contentMy responsibilities include developing and maintaining a data driven framework that influences content decisions, identifies key audience segments, and drives the programming of distribution channels to reach those segments. I also oversee the constant monitoring and reporting of critical video metrics for the organization.Overseeing the video production process from a financial and operational perspective including schedules, costs and general management, and identifying prudent improvements to team productivity capabilities and capacitiesManagement of the annual budget for Global video team including anticipating and representing video needs in the annual budgeting process, and collaborating with business stakeholders and product managers across the organization to forecast and create a plan for addressing future demands for our video operation. Show less

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Socialize is a content, channels and community company that specializes in the development of digital strategy, setting creative direction and delivering full-service production. Socialize works with big brands, small businesses and high-growth companies around the world and leverages its own professional business insights to develop its own digital properties.In my role as Partner at Socialize I lead and/ or produced a number of strategic digital projects for brands such as:-… Show more Socialize is a content, channels and community company that specializes in the development of digital strategy, setting creative direction and delivering full-service production. Socialize works with big brands, small businesses and high-growth companies around the world and leverages its own professional business insights to develop its own digital properties.In my role as Partner at Socialize I lead and/ or produced a number of strategic digital projects for brands such as:- Audi- Landrover- VW- Constellation BrandsMost notably, during my time at Socialize I was responsible for leading design and implementation of the digital innovation strategy for NZTR (New Zealand Thoroughbred Racing). NZTR is subsidiary of the New Zealand Racing Board an organization responsible for the management and administration of the billion dollar NZ racing and sports wagering industry. The strategy developed for NZTR spanned the full scope of their digital operations including:- The redesign and development of both their customers and stakeholder facing digital platforms. - The redesign and development of their racing administration platform.- The development of new digital products to engage new ownership into the racing industry- A comprehensive digital content and communications strategy- Social media strategy. Show less

Slamxhype was originally created as a portal to piece together street culture news in one place, whether it be the first sightings of street art, coverage of art shows, news of upcoming footwear or clothing or anything else; Slamxhype curated what it considered the best into one place for you to feed from. While Slamxhype is widely considered the founder of a blog movement within this space, the digital phenomenon around street culture has led to a massive growth in awareness around… Show more Slamxhype was originally created as a portal to piece together street culture news in one place, whether it be the first sightings of street art, coverage of art shows, news of upcoming footwear or clothing or anything else; Slamxhype curated what it considered the best into one place for you to feed from. While Slamxhype is widely considered the founder of a blog movement within this space, the digital phenomenon around street culture has led to a massive growth in awareness around something that at one point was kept underground with a genuine attitude of anarchy and challenge. During my time as a partner in SLAMXHYPE I lead the businesses strategic partnerships and commercialisation strategy. In 2013 the business was exited to US apparel and media interests. Show less

Start-up is New Zealand's first online community focused exclusively on the NZ tech start-up sector. Founded with the intent of providing start-up entrepreneurs with access to best global knowledge and expertise available in order to growth their technology business. Start-up quickly grew to become a leading media brand in the fledgling technology blog/ community space in NZ and Australia before being acquired and absorbed into a larger media organization.As founder of Start-up I was… Show more Start-up is New Zealand's first online community focused exclusively on the NZ tech start-up sector. Founded with the intent of providing start-up entrepreneurs with access to best global knowledge and expertise available in order to growth their technology business. Start-up quickly grew to become a leading media brand in the fledgling technology blog/ community space in NZ and Australia before being acquired and absorbed into a larger media organization.As founder of Start-up I was the central figure in the establishment and growth of the organization up until its acquisition and lead the development of its media portfolio to include NZ's largest online start-up community, a bi-monthly magazine publication distributed nationally and an online video series. Show less