Patrick Martin Email & Phone Number

New York

Greater New York City Area

Greater New York City Area

Developed and executed communications strategies for 25 entertainment attractions including nine LEGOLAND Discovery Centers; six Madame Tussauds celebrity attractions; Coca-Cola Orlando Eye and eight SEA LIFE aquariums. Key Accomplishments: • Prevent and minimize damage inflicted on brand and attractions by devising and conducting effective crisis management processes.• Work with global teams to carry out PR and communications campaigns effectively.• Build and maintain excellent interpersonal relations with key, notable celebrities (Heidi Klum, Jimmy Fallon, Khloe Kardashian, Steve Aoki, Shaquille O’Neal and more) deal with third party and intellectual property (IP) agents associated to SONY, Marvel, Legendary Pictures, among other well-known entertainment corporations.• Outline and deliver successful PR campaigns, which resulted in a boost of media impressions of over four billion, an unparalleled statistic for this particular division.

Sydney / Byron Bay

Worked in various capacities as Senior Publicist across now-Live Nation owned partners; Splendour In The Grass, Falls Music and Arts Festival, Secret Sounds Touring, Dew Process, and Secret Service Public Relations.Executed PR campaigns for company’s festivals (Splendour in the Grass, Falls Festival, On The Bright Side, Spin Off), Secret Sounds tours (blur, The 1975, London Grammar, Band of Skulls, Foster the People, Years & Years, MS MR, Ben Howard and more), record label releases and artists (Metric, Circa Waves, Lolawolf, Tkay Maidza, Zola Jesus, James Vincent McMorrow and more). Key Accomplishments: • Executed PR strategy and administered media accreditation nationally for over 20 major festivals and tours • Connecting talent with sponsor/branding opportunities and overseeing sponsor content creation• Took care of numerous unforeseen issues favorably, including artist and show cancellations.• Initiated and drove countrywide publicity campaigns, creating press releases, devising creative strategies, and establishing crucial relationship with media professionals, which resulted in record-breaking ticket sales and impressions for Splendour in Grass Festival.

Sydney

Directed all marketing efforts and budget allocation for a large festival of the world’s greatest motor vehicle television series, BBC’s Top Gear. Attracted over 20,000 car and racing enthusiasts with outstanding advertising activities via various channels; liaised and made agreements with media specialists. Cooperated with BBC mediators and Top Gear brand managers to carry out festival according to guidelines and demands. Key Accomplishments: • Strengthened brand web presence by redesigning its website; completed A/B testing to compare performance, and augmented web page visibility with effective SEO techniques. • Achieved social media marketing campaigns by producing content for Facebook, Twitter, and Instagram, and announced event with success by paid social media publicity.• Led creative development of marketing materials concerning television and radio advertisements, brochures, and posters; monitored pre sales and general public ticket sales, and formulated strategies to boost revenues.

Sydney

Planned and drove national and online marketing campaigns and provided marketing solutions to enhance brand awareness and raise film-screening attendance across six cities. Managed social media accounts / communications (Facebook, Twitter, and Instagram), and controlled WordPress content for six venues; utilized Google Analytics to examine web pages statistics. Key Accomplishments: • Tracked and analyzed email marketing campaigns, and grew and maintained a 30% open rate. • Supervised and led marketing teams in the development of marketing plans and distribution of relevant collateral.• Supported cinema brand by guiding staff members, resulting in an increment of 20% to 50% in film attendance in four consecutive years; increased social media user traffic 35% with engaging content. www.moonlight.com.au

Brisbane, Australia