Patrick Martinez Email & Phone Number

New York, NY, US

Berlin, DE

Berlin, DE

Jersey City, New Jersey, US

Jersey City, New Jersey, US

• Served as daily first-contact to strategic clients, both CPG and Retail, and their multiple stakeholders including agencies and DMP partners to ensure client’s KPIs were reached and success was achieved.
• Led quarterly and month business reviews to client brand teams and agency partners, providing recommendations on best practices for enhancing their data-driven marketing strategies.
• Spearheaded project management efforts for updating security, data protection, and new product launches including dynamic email and A.I.
• Consulted clients to strategize digital offer and promotion strategy in sectors including Retail, CPG, Cleaning Goods, Pet Food, and Entertainment

New York, New York, US

• Led all post-sales client engagement and managed hundreds of digital ad campaigns, becoming the main point of contact for all agency and brand-direct requests post-sale.
• Developed QA process for troubleshooting ad creative and monitoring site inventory health metrics, increasing available inventory by 10%.
• Sourced, trained, and led junior members of the Digital Account Services team.

Long Island City, New York (NY), US

• Sourced, built, and managed partnerships between C4Q and tech leaders in New York City, developing apprenticeship and internship opportunities for our program participants. Notable partnerships brokered include.
• Led team of 3 in developing, organizing, and executing career-readiness program with monthly workshops, weekly job search systems, and accountability mechanisms.
• Provided 1-on-1 support in weekly meetings to mentor 50 students in C4Q’s Access Code program while they navigated their job search.

New York, NY, US

• Introduced inventory and yield strategy, working across teams to drive monthly revenue goals and improve supply management, saving greater than $5MM in mismanaged ad space annually.
• Established and maintained rate card and guidelines for national sales team, increasing profit margins 7-10% by enforcing policies regarding pricing, deal buys, and creative turnaround times.
• Led quarterly presentations and Q&A sessions to educate Sales and Accounts teams on adjustments to our product suite, rate card, and custom sales packages.
• Addressed over-delivery and reporting inconsistencies reducing overpayments of up to $100,000 per month to inventory suppliers and increased monthly supply of ad space by 15-20%.

New York, NY, US

• Oversaw company invoicing, developing and refining system with Finance team to ensure smooth cashflow and shorten receivables timeline as monthly revenue grew from $100,000 to over $6MM.
• Developed standard processes, trained new teammates, and expanded Ad Operations team of one to a team of 12 across satellite offices in Chicago, San Francisco and Los Angeles.

New York, NY, US

• Led QA and certification check-list for on-boarding and approving new 3rd party vendors, trackers, and creative prior to campaign launch to ensure feasibility and mitigate discrepancies.
• Managed and trafficked hundreds of digital ad campaigns end-to-end, handling thousands of creative and delivering over $8MM in revenue and thousands of performance optimizations.

Mclean, VA, US

Master Of Business Administration (M.B.A.)

Bachelor Of Arts - Ba, International Studies

Education record