I freelance for emerging brands to help hone their story, develop message strategies, and produce PR/Comms plans. I love defining a brand’s unique voice and turning it into compelling content. My work includes brand architecture and messaging strategy for:- Koia, one of the fastest growing plant-based protein beverages in the world, supporting their national rollout in Whole Foods Market- RTS, leading us towards a “world without waste” as it digitizes waste & recycling services for high-profile clients like Citi Field, Soul Cycle, and Four Seasons Hotels & Resorts.- Rewards Network, the nation’s premier restaurant promotional program, which partners with global brands like VISA, Uber, Hilton, and United Airlines, to drive business to more than 100,000 local restaurants. - Strongbow Consulting Group, which operates in the highly-technical field of network transformation for Fortune 100 clients

Chicago is an amazing city for dining, and behind every delicious bite there’s a story to tell.I believe that the greatest meals are enjoyed with an understanding of where food comes from. What is the chef’s particular passion? How did they get here, and what specific purpose does their restaurant serve? What is he/she trying to communicate by putting this on my plate? How did they transform these ingredients, and why?Like a sprinkle of salt, knowledge can enhance flavors and make any meal more memorable.As a part-time F&B contributor at Chicago Scene my job is to be endlessly curious and help advocate informed eating across all corners of the city.

- Helped lead the 20-person account team for Discover Financial Services, working as the client relationship lead for its global payments network and community affairs channels as well as its Diners Club International business.- Led global planning/activation to support Diners Club’s sponsorship of the World’s 50 Best restaurants. Programming included a video-rich social media campaign, #BestMealEver, that set industry benchmarks for Twitter engagement.- Client Relationship lead for BP, in charge of leading an account team of 12 to develop well-integrated consumer PR programs that promoted B2C product launches, B2B marketing programs and CSR efforts. - Collaborated closely with BP throughout the 2010 oil spill, developing communications strategies and in-store collateral for the brand’s network of franchised sites; Hosted executive media/message training, and offered 24/7 PR crisis response support- Worked with the BP Fuels team in support of several high profile sports sponsorships: the United States Olympic Committee; Chicago Cubs/White Sox; New York Giants, Cleveland Indians- Led Redbox consumer PR efforts, in addition to the successful 2012 launch of Redbox Instant by Verizon – a joint venture between Redbox and Verizon to introduce the brands’ first streaming video platform. Was responsible for executive training, brand positioning as well as trade and national business media relations.- Client Relationship Lead for the Motel 6 business, which spanned consumer PR support, corporate/B2B communications and social media activation as the iconic brand renovates its U.S. network, and revitalizes its brand image. Also worked with global agency partners in London, Germany and Mexico, to further drive awareness of Motel 6 and elevate the brand’s status abroad- Supervised UOP/Honeywell’s initial foray into social listening as a means to gather intelligence that informs business decisions and future marketing efforts

- Assisted in the strategic planning and program development for the launch of Mars Incorporated's The Goodlife Recipe brand

- Responsible for the development and implementation of strategic communication plans to help grow two new divisions within Master Lock Company- Led public relations initiatives for two ACCO Brands business units that aligned with ACCO’s corporate branding objectives- Co-led the development, implementation and post-analysis of Dodge Motorsports and Ironclad Performance Wear media relations programs- Created and executed on-location media events, including NASCAR Nextel Cup press announcements, Satellite Media Tours and home-improvement trade show activities

- Managed the Dodge Motorsports and Indy Racing League newsbureaus, including weekly research, writing and distribution of team and manufacturer press communications

Developed editorial content for game programs and supported PR team with game-day media relations and media outreach