Patrick Massey Email & Phone Number

I help clients solve brand and product problems.I’m an experienced strategist with a permanently curious mindset, working across innovation, brand strategy and communications. I help clients frame and tackle challenges with rigour and creativity, applying consumer, market and cultural understanding to fuel strategy and drive growth..Specialties: Brand strategy and development. Concept creation, development and evaluation. Shopper and consumer understanding. Design research,I work with clients in design, development, product planning and business teams to create product strategies and future experiences that are sustainable, commercial and help improve people’s lives. I thrive on tricky design and business challenges and contributing to a future that empowers everyone. I have 20 years’ experience in both research and strategy roles working in the UK and US and I've been lucky enough to work with some fantastic people in my career.My strengths are in:- Putting people at the centre of the design solution to empower them in different ways- Identifying and using insight to contribute to all phases of the design process- Leading relatively flat and dynamic, interdisciplinary teams through the design research process, where collaboration is so important- Adapting and evolving tools and methods to different ends- General management, team leadership, coaching, mentoringSpecialities include: concepting, service design, applied insights, user journey mapping, design research, UX research, mental modelling, product development, value proposition, ethnography, design thinking, cultural analysis

Listed skills include Strategy, Business Strategy, Segmentation, Social Media, and 14 others.