Responsible for the Bank’s public-facing communications including websites, mobile apps, and other online points of presence; manages the Bank’s social and traditional media operations; oversees Public Affairs’ in-house design team. Manages a staff of nine professionals specializing in web, media, and design disciplines.• Introduced user experience to the Bank’s Public Affairs function, selling the need to senior management, crafting role, and recruiting the talent necessary to manage the interaction design and usability elements of Chicago’s public-facing projects• Led visual redesign of Bank’s public-facing web presence, introducing data visualization and video streaming to online offerings• Formulated strategy aimed at improving integration of traditional and social media strategies, with an emphasis on unifying messaging and measurement; led selection of enterprise-level media monitoring system• Served as Public Affairs representative on Bank’s Crisis Management Team and participated in Public Information Officer meetings with Chicago’s PIO

Responsible for the Bank’s public web presence including websites, social media, and other online points of presence; also served as director of the Bank’s onsite museum. Managed a staff of five professionals specializing in web, museum, editorial, and design disciplines.• Successfully led transition to the Sitecore Web Content Management & Delivery system, allowing non-technical Bank-employed subject matter experts to manage and update their own web content – eliminating the need to hire additional web staff• Positioned the Bank’s social media program (incorporating Twitter, FaceBook, Instagram, YouTube, blogs, etc.) to consistently rate among the top three in the Fed System• Oversaw the creation and installation of two major exhibits in the Bank’s Museum, establishing a new standard in interactivity and visitor engagement• Oversaw comprehensive audit of Bank’s historical currency collection, including overhaul of catalogue standards and institution of museum-quality storage procedures• Led department engagement in multi-year, System-level information security initiative (SAFR), requiring inventory and intensive review of more than one hundred information technology assets

Note: Candidates for the Web and Fulfillment Coordination Analyst role were recruited from Federal Reserve staff, nationwide, as part of a leadership exchange program. Assignment was to a team responsible for rolling out the new $100 note.Responsible for management of the NewMoney.gov website and global distribution of educational materials relating to the new $100 note.• Worked with agencies including the Secret Service, the Treasury, and the Bureau of Engraving & Printing to create and implement communication strategy• Ran a website reaching millions of visitors in dozens of countries and 23 languages• Led implementation of an AKAMAI delivery solution, eliminating chronic website failures that impacted NewMoney.gov during previous announcement periods• Scoped and negotiated a global distribution service, providing on-demand printing and shipping of educational materials in 26 different languages

Responsible for the Bank’s public web presence including websites, social media, and other online points of presence; also served as director of the Bank’s onsite museum. Managed a staff of five professionals specializing in web, museum, editorial, and design disciplines.• Led initiatives including three major Money Museum installations, introducing significantly improved interactivity to exhibits and driving ten percent year-over-year increase in visitor traffic• Introduced the Chicago Fed to social media (Twitter, Facebook, Pinterest, YouTube, etc.), expanding and enhancing online presence and reaching new audiences• Authored numerous requests for proposal and requests for bid documents, leading the selection process from responding candidates and executing contracts with the selected vendors

Responsible for the Bank’s public web presence including websites, social media, and other online points of presence. Managed a staff of three professionals specializing in web, editorial, and design disciplines.• Led ground-up redesign of the Chicago Fed’s public website, setting a standard for the System• Authored first strategic direction document for public web services

Responsible for coordinating regional financial literacy and education programs.• Managed first-ever Money Smart Week® Iowa, a public-private partnership aimed at increasing financial literacy through the provision of dozens of free educational opportunities• Made appearances and coordinated coverage in regional media outlets including the Des Moines Register, ABC, NBC and CBS affiliates and several daytime and evening news programs• Connected thousands of participants to high-quality educational classes, activities, and events

Responsible for Bank’s intranet and internal communications. Managed staff of two professionals specializing in web disciplines.• Led ground-up redesign of intranet named best in the Federal Reserve System by Human Factors International• Selected product and led initial implementation of TeamSite Content Management System, allowing nearly 90 non-technical Bank-employed subject matter experts to manage and update their own web content – eliminating the need to hire additional web staff• Created, managed and co-wrote weekly blog with Bank’s Chief Operating Officer• Coordinated internal communications during closing of regional check processing offices