Patrick Mcdonnell Email & Phone Number

Working with a fantastic category & commercial colleagues, my team is responsible for On & Offline Marketing for our UK & ROI Trade Channels to over 40,000 independent workshops, our national & key accounts, our recently acquired commercial vehicle business and our Bodyshop division, supporting over 10,000 national and independent body shops across the UK & Ireland.Primarily focusing on marketing campaigns to increase awareness and usage of our added value propositions such as our Service Solutions, Training and Workshop Equipment to ensure our customers are prepared and ahead of the curve of customer and technology changes from everything such as new vehicle technology, repair legislations and ensuring the right tool for the job!Leading partnership with our suppliers & key brands to ensure we leverage our long term partnerships in making our trade customers successful businesses.

Responsible for all elements of Online Marketing & Creative Studio across our B2C and B2B MarketingDefining, Building & Owning Digital Marketing Strategy for Acquisition, Conversion, Retention and Remarketing across all of our online marketing channels.Managing our Creative Studio & Photography functionsBuilding a Digital Marketing services team to support both our fast growing Online Retail channel, aswell as our digitally maturing Trade Channels - Using Digital Marketing to amplify existing campaigns and target customers via new and alternative methods of marketing.

As our online sales & channels continue to rapidly grow, so did our department and in 2014 we decided to split some of the functions and responsibilities to support the immediate demands and future planned growth.I now head up our Digital Marketing team, with responsibility for all aspects of Online Marketing & sales including;- Promotional campaigns across multiple channels including our B2B platforms.- SEO & PPC for all channels & partners- Email Marketing - both campaign, automated and dynamic.- Affiliate networks- Social networks- Digital Design- B2B Online platforms (Trade Website & MAM AutoWork Online)As we continue growing rapidly we are always looking for passionate eCommerce lovers to join the team in any of the above channels. Think you have what it takes? drop me a message!

As one of the earliest members of the online team I have been lucky enough to be involved in almost every aspect during our initial setup and growth. Working directly with our developers to plan, execute & promote business projects of all sizes, such as our highly successful Click & Collect service & Trade Website as well as back end CMS & Order Processing Systems. Developing and overseeing all aspects of our Online Marketing such as On Site Promotions, Email Campaigns, Affiliate & Social marketing & Website developments. All with specific targets of increasing traffic, conversion, basket value and revenue. Sales - The goto person for all aspects of sales and margin, monitoring and reporting. Capable of crunching large amounts of complex data to pinpoint action points or achievements on both Dot Com and marketplace.Project Management - Managing all major online projects, from conception to production. Working directly with developers, Internal & external IT departments to ensure a smooth roll to production.Achievements:- Building and Launching our highly successful Click and Collect service 36 months ago. - Launching the companies most successful promotional campaigns. Month on month!- A leader in the year on year growth of EuroCarParts eCommerce department (2013 acheived a 200% growth on top of successful 2012) through aggressive marketing and website development. - A key stakeholder in the rapid and continued growth of our marketplace department, becoming eBay's largest automotive seller, and branching out onto Amazon & Tesco Direct..

As part of EuroCarParts growth strategy, they saw an opening in the DIY retail market. I joined the team to launch this to market and ensure that we had the right products, many of which were new to range, displayed & marketed correctly in all of our existing and new branches, and on our recently launched website. - Product Management - Introducing new products, brands and ranges into Euro Car Parts stores and online. Managing the complete Product life cycle of a >£1m (at launch) stock portfolio across a broad range of UK & European suppliers. Developed and grew own brand range of highly successful products sourced from new partner suppliers in the Far East. - Marketing - Working with both online and offline marketing departments to promote existing and new brands / products. - Branch Development - Arranging the conversion of existing non-retail branches to fully functioning stores with a team of national merchandisers, overseeing the opening of all new branches (over 50 in the first 18 months) all with full retail capabilities.Achievements:Saw a 3 fold increase in sales of my product group.Saw a 4 fold increase in sales through our newly launched retail stores.Achieving 98% conversion of existing branches to fully developed retail stores.

Rochdale, Lancashire, Gb

- Ensure the overall success of the branch by setting and exceeding all KPIS for the branch. - To be a leader in respect of sales, service and staff development.- Proud to achieve branch of the year during my time here, aswell as breaking records for 2 out of 3 Christmas periods.Developed several staff members from work experience into full time employees.

During my time at C.A.R I gained the confidence and knowledge to progress in Retail Management, undertaking a NVQ during my first year.I joined as a trainee manager, and soon found my self as a Full Time Assistant Manager aswell as a Manager in Lieu covering various branches around the M25 and home counties for periods upto 2 weeks.During a company restructure, I soon took over as a Branch Manager and helped to develop a small team into a successful branch.Tasked with clearing excess and slow moving stock, I launched a Clearance Outlet Store on eBay. This store quickly grew, and turned into a fully functioning retail store, as we added our complete inventory. This generated vital revenue for the business in a short time.Fully responsible for Branch purchasing, merchandising customer service and store development.

Education record

Education record