Sliide is a London-based growth-stage company specializing in on-device engagement and monetization solutions for wireless carriers worldwide. Tasked with scaling Sliide’s U.S. operations through strategic partnerships, revenue growth, and profitability initiatives in the wireless carrier space.- Strategic Partnerships: Secured multi-year deals with two major U.S. Tier 1 wireless carriers, expanding Sliide’s presence to millions of Android devices across the U.S.- Revenue & Distribution Growth: Led initiatives that increased device distribution by 17%, boosted revenue by 49%, and improved profit margins by 67%, significantly expanding Sliide’s U.S. market presence.- Improved Partner Relationships: Increased NPS by 15%, enhancing service quality and strengthening relationships with key partners.- User Engagement: Boosted user engagement by 5% YTD through innovative on-device engagement strategies and product improvements.

I provide senior-level advisory and strategy services to companies ranging from startups to large enterprises. My focus includes go-to-market (GTM) strategies, business development, growth initiatives, revenue optimization, new business incubation, and comprehensive planning. I am dedicated to helping organizations scale and thrive in competitive markets.

The Weather Company, a subsidiary of IBM when I was in the role, is recognized globally as the leading weather provider, with strong consumer brands and also a significant enterprise presence. The company wanted to grow its scale and profitability, and to establish new revenue streams. I subsequently led optimizing the traditional digital media business while identifying new sources of revenue growth.- Record-Breaking Revenue Growth: Spearheaded initiatives that delivered double-digit revenue growth, significantly increasing profitability and solidifying the company’s market leadership.- Market Share Expansion: Led the division to achieve a record high in global audience reach, as measured by Monthly Active Users (MAUs). Acted as the executive sponsor for strategic global partnerships with tech giants like Google, Samsung, and Apple, enhancing our brand’s visibility and engagement.- Premium Subscription Business: Successfully established and grew The Weather Channel Premium subscription base to over 1 million paid subscribers, overseeing every facet of the business from strategy to execution.

As the Weather Company BU was establishing itself under IBM there was an emphasis on strategic alliances where the IBM brand could help open doors, and on integrating weather into Watson AI wherever possible. I worked closely with IBM colleagues to extend and grow new revenues with this new combined capabilities, concentrating on data and insights growth.- Strategic Partnerships: Negotiated and managed high-impact DaaS partnerships with Apple, Samsung, Google, Amazon, and Facebook, driving over half of the company's users and solidifying The Weather Channel's multi-platform presence.- AI-Driven Advertising Solutions: Launched and expanded IBM Watson Advertising’s AI ecosystem, generating new revenue streams. Established key partnerships with Xandr/AT&T, Magnite, Nielsen, MediaMath, LiveRamp, and Beeswax, integrating advanced weather-based ad targeting and positioning the company as a leader in AI-driven advertising solutions, resulting in significant business growth.

Recruited by the CEO to lead the transformation of this traditional broadcast company into a cutting-edge digital services provider, with a focus on OTT and streaming. When I joined the company the main goal was to go into digital with clients who were "traditional." I led the discussions with major networks and brands to establish new Direct to Consumer streaming solutions that met their strategies and achieved the creation of a new line of business for Encompass. - Revenue Growth: Strategically planned and executed digital partnerships, driving a $20M revenue increase and expanding the company’s global market footprint.- Streaming Deals: Secured major partnerships with A&E Networks, Root Sports, and ABC/Disney, and facilitated a pioneering three-way partnership with NFL Network, Yahoo, and Encompass to live stream the first NFL game in history, reaching an audience of 15M.

Brought in to expand distribution and reach for mobile and digital properties, while establishing a new data licensing business for this leading weather brand.- Weather Data Licensing: Secured and managed multi-million-dollar partnerships with industry giants like Apple, Google, Microsoft, Amazon, Nokia, Yahoo, and Facebook. These collaborations led to the development of integrated products and services that reached over 1 billion users.- Revenue Growth: Launched and led TWC International and Watson Advertising partnership ecosystems, each generating eight-figure annual revenue, significantly contributing to the company’s financial success.- Strategic Partnerships: Drove high-impact partnerships across social media, automotive, media, and technology sectors. Notably secured an exclusive global iOS deal with Apple, which played a key role in enhancing enterprise value and positioning the company for a successful sale.

Uclick was a part of a larger media and publishing company known for its print and digital content in humor and lifestyle genres, and for syndicating iconic comics like Dilbert, Garfield, and Peanuts globally. The focus for the company at the time was the evolution from Print to Digital, and to quickly drive meaningful revenue growth. My efforts were zeroed in on a combination of overhauling creator deals and on finding new technology partnerships to distribute content digitally.- Digital Growth: Successfully managed all digital sales and distribution, surpassing annual revenue targets by over 40%.- Strategic Oversight: Directed a $5M budget across online, wireless, and new media platforms, driving innovation and profitability within the digital division.- Market Expansion: Led initiatives that significantly enhanced the company’s digital footprint and established new revenue streams, solidifying Universal Uclick as a key player in the digital media landscape.

Sprint, one of the top 3 telecommunications providers in the U.S. during this period, offered wireless communications, long-distance calling, and broadband internet services. During this era the company was focused on creating content for its new data plans, and so I was immersed into deals with relevant brands across a multitude of industries who were expanding into mobile.- Strategic Partnerships: Negotiated and executed over 600 deals, delivering more than $750 million in value to Sprint’s wireless data business. These partnerships introduced groundbreaking business models that set new industry standards.- Leadership & Growth: Led a team of approximately 30 professionals in supporting a $5 billion wireless data business by forging key alliances with third-party content providers. Directly contributed over $200 million in annual deal NPV.- Breakthrough Deals: Secured the first-ever Over the Air music download deals in North America with major music labels. Spearheaded the Emmy-winning partnership between Sprint and MobiTV, launching the nation’s first mobile broadcasting service.