With over 25 years experience in video - with 14 years in the software industry - I bring a depth of expertise in crafting impactful, SEO-driven video content that engages and converts. I specialize in corporate video projects, from concept to final edit, where I blend creativity with data-backed strategies to elevate brands and reach target audiences effectively. My experience spans both in-house and freelance work, giving me a broad perspective on what drives success in the dynamic world of video marketing.I’m passionate about simplifying complex messages and aligning visuals with marketing goals, whether for a product launch, executive messaging, or client education. Beyond my technical skills, I value collaboration and clear communication, making every project as seamless and efficient as possible for my clients.