Patrick Mcguire Email & Phone Number

Texas, United States

Digital marketing, loyalty and content strategy for small businesses. Offering Fortune 500 experience to small businesses who need help to reach and retain customers but work on a limited budget. While temporarily stepping away from the corporate life when I needed a bit more flexibility in my schedule, I decided to help give back by putting my experience into helping smaller businesses.

Addison, Texas

Stewarded the planning of Digital Messaging initiatives across Hilton Worldwide's portfolio of brands, and the Hilton Honors loyalty program, through data-driven insights and analysis.Responsibilities included:- Leadership of the channel planning process for Digital Messaging, leveraging key insights to drive creative, cadence, and audience targeting for all global activities - Partnering with internal Analytics and BI teams to design, develop, and distribute channel and offer performance reporting and dashboard(s)- Interpreting business needs and applying insights to drive the planning process for Digital Messaging - Design, development, and ongoing stewardship of holistic learning agenda, including A/B testing, MVT, etc.- Packaging and presentation of insights to Digital Messaging team and internal Hilton stakeholders- Conduct heatmap analyses to inform ongoing creative optimization- Establish methodology for prioritising projects and campaign requests, through definition of key success criteria and measurement methodology development- Establish and manage ongoing meetings with stakeholders to prioritize Digital Messaging campaigns and projects- Institute a project management approach within the team, track and drive progress on milestones and deliverables, and socialize.

--Developed brand-specific and multibrand marketing and promotion campaigns including conceptual design of region-specific website functionality designed to increase booking volume to the Internet channel.--Served as key Subject Matter Expert for regional brand marketing strategy questions and issues relevant to the e-Services team product development process.--Identified, recruited, and managed region-specific affiliates.--Coordinated messaging strategies with counterparts within other regions and across other brands to ensure consistency and maximum benefits of scale & frequency.--Managed regional site content including region-specific offers and promotions, brand-specific and multibrand campaigns, and other regional and local content.

--Expanded depth and performance of merchandising campaigns with customer geographic and behavioral segmentation and e-mail deployed through Responsys and landing page content targeted to customer behavior. Increased volume of targeted campaigns by 50% with no additional resources. Increased e-mail average open and click-through rates by 60%. One particular campaign of 125K+ audience members posted 148% conversion rate (through multiple bookings per customer) with 32% in incremental bookings.--Managed CRM-based featured fare merchandising campaigns on continental.com through market analysis, copy, design, implementation, and analysis. Campaigns consisted of behavior-targeted landing pages, banners, tiles, deployed through e-mail, online search, and social media marketing.--Managed white-label hotel and rental car partner relationships and online marketing campaigns. Developed bonus mile promotion funded by hotel provider with miles for hotel bookings. --Analyzed flight & ancillary campaigns, through Omniture analytics and bookings in Data Warehouse.--Supervised, trained, and guided new team members and interns.

--Managed pricing, inventory, strategic planning, and reservations for lodging to achieve maximum occupancy and lodging & property-wide revenue, with active yield management. Implemented a rate increase resulting in Revenue Per Available Room 48% higher than competitive set of local hotels, with 36% higher Average Daily Rate and 9% higher Occupancy. Controlled GDS and third-party systems for optimal global distribution.--Created Rooms Sales Budgets, including analyzing historic data and forecasting demand patterns.--Developed automated guest CRM e-mail system to immediately respond and market to guests with custom promotions for specific arrival nights, successfully resulting in longer stays. Spearheaded development of proprietary data mining program for marketing. Led full redevelopment of website.--Supervised, trained, and motivated team of reservations staff.

--Developed integrated plan promoting travel to Hong Kong including e-marketing campaign with partnership and relationship marketing.--Developed prospect database of advertisers in promotional supplement-produced for Pacific Asia Travel Association-in major publications to promote Pacific Asia.

Collaborated with President in development of a national ATM network; shaped strategic planning, marketing, and implementation of businesses plan.

Ba, International Affairs, Business, Political Science

Mba, Master Of Business Administration

Study Abroad Program