Patrick Michaud Email & Phone Number

New York, Ny, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

-Develop and execute multi-channel lead generation campaigns for the Advisory business unit-Write compelling copy for email programs and website landing pages-Project manage external vendors for print and other fulfillment needs-Work closely with the Sales Operations and Marketing Operations teams for reporting and analysis of campaigns, best-performing tactics, and other pipeline reporting needs-Work closely with the Events Management Team to ensure proper on-site messaging at regional and national conferences, along with other in-person events-Create and manage new campaign tactics to deliver our compelling content to the right audience-Build strong working relationships with key stakeholders such as; the VP of Product Management and Sr. VP of Sales-Create and manage against the yearly, quarterly, and monthly marketing plans on both a national & regional level-Own and manage the development of Account Based Marketing programs (ABM) -Project manage multiple programs and events at a time that require internal resources from other teams-Manage the marketing relationship with my counterparts at third-party Channel Partners-Develop multi-channel third-party Channel Partner programs and campaigns-Educate prospect-facing teams on current campaign messaging by providing campaign summaries, examples of assets, FAQs, talking points, and campaign results & learnings-Negotiate and manage the advertising budget and the daily relationships with online industry publications & industry thought leadership organizations-Help to identify, secure, and manage key speaking opportunities for company executives, such as the SVP & Co-GM, the VP of Product Development and Sr. Director of Client Support, based on subject matter and their specific roles-Oversee the automated multi-touch lead nurture programs-Identify new organic and paid marketing channels for the organization and our sister companies

-Developed a successful lead generation webinar channel-Created thought leadership programs-Wrote content for webinar emails and landing pages-Worked with Sales Teams to create presentation content-Analyzed results of webinars based on data points; open rates, click rates, registrations and attendees-Helped to develop campaign tracking within Salesforce.com-Trained sales teams on best practices in Salesforce.com to ensure proper campaign analysis-Worked with external partnerships on paid for lead generation channels and thought leadership programs-Managed promotional offers for Sales Teams-Developed compelling sales collateral

Boston, Massachusetts, Us

-Developed Client Advocacy Programs for our fastest growing segments and emerging services-Built relationships with internal stakeholders from Enterprise Sales, Hospital Sales and Emerging Services Sales teams along with their Account Manager counterparts-Identified top performing clients to present our client advocacy programs to and manage the program enrollment process from stat to finish -Established and maintain working relationships with key contacts at customers enrolled in our programs-Coached and polish enrolled customers to ensure they are always audible ready to act as a sales reference or participate in broader marketing activities such as video testimonials, case studies, blog posts , speaking engagements, etc.-Promoted and build the Client Advocacy Program brand internally by sharing success stories and KPIs of the programs’ influence on won deals

Boston, Massachusetts, Us

-Continuously achieved 30% YoY increase in lead generation goals-Developed and executed the marketing & channel sales strategy for national channel partnerships-Project managed internal and external creative teams by ensuring assets are developed on time, within budget and always maintaining the athenahealth brand-Built and maintained relationships with marketing & sales counterparts at external partner organizations-Worked across departments to build and secure support for campaigns and training activities-Created and drove marketing programs and other sales demo request generation activities by targeting channel partner customer base-Continued to develop impactful communication to partner organization sales representative that will help keep athenahealth's service offerings top of mind-Developed and executed educational training tools & programs for partner organization sales representatives to better understand the athenahealth service offering and our mission within health care-Assisted with in-field sales events with partner organization sales representatives-Managed all requests from internal sales teams for additional sales collateral, promotional materials, events & trade shows and incentive contest updates-Acted as the primary point of contact for athenahealth's presence at 3 of our channel partners' large scale national sales meetings which includes; registration, developing the booth messaging, training on-site staff, hosting receptions & cocktail parties, along with all other signage/brand presence throughout the show-Launched new engagement tools and incentive programs with partner sales representatives-Monitored field activity for decreased activity and identifying ways to change strategy that will offset the decrease or at least diminish the loss going forward

Boston, Massachusetts, Us

-Provided full service marketing support to our national channel partnerships which included creating sales collateral, partner education kits, sales presentation decks, etc.-Successfully on-boarded new channel partnerships by creating all necessary FAQs, training presentations, hosting onsite training days along with managing all logistics for onsite trainings.-Developed and executed marketing campaigns leveraging our national channel partnerships' branding to generate a higher quality lead & sales demo-Provided support to in-house field channels team-Coordinated & secured campaign resources across multiple internal departments -Managed the national partner marketing budget-Took part in ride days with partner sales representatives to present the athenahealth solution to interested prospects

Boston, Massachusetts, Us

-Manage all of the marketing needs for our national channel partnerships along with regional hospital partnerships-Created co-branded sales collateral-Managed large scale campaigns from ideation, execution, monitoring in-market performance and analysis throughout the sales pipeline-Leveraged our partners' existing communication channles while helping to think of new ones as well-Coordinated with cross-functional teams to meet needs of partner reps and overall success of partnership activity-Assisted in creating partner sales rep education tools-Project managed internal creative teams along with external vendors when developing new sales collateral and interactive tools.

Mattapan, Ma, Us

-Wrote press releases announcing new medical providers or services offered-Published press releases on our website, Facebook links, and through e-mail marketing-Responsible for sales territory development through marketing and sales techniques-Developed referral relationships within the target goals of the marketing plan-Researched and entered into contracts with outside vendors that allow us to meet our cost containment policies along with reaching objectives set forth in the marketing plan-Developed & implemented marketing campaigns in traditional media and on-line media-Ensured that Harbor Health is has a presence in key community/business/civic sponsored events-Launched and managed social media marketing tasks-Created and analyzed e-mail marketing campaigns through ConstantContact.com-Maintained Salesforce.com CRM

Provided outstanding guest service in a fast-paced environment and increase sales per-guest

Beverly, Massachusetts, Us

-Researched and qualified sales leads-Developed and maintained relationships with specialized technical consultants-Identified, qualified and pitched consultants based on specific client requests-Sold corporate services to consultants-Met production goals on daily, weekly and monthly levels-Maintained extensive sales databases

-Monitored adherence to policies and procedures, protecting company clients, assets, revenues and market reputation-Researched trades of stocks and bonds, verified account statements, confirmed and processed electronic wire transfers in and out all funds under management-Performed general accounting functions for numerous fund accounts-Audited co-workers weekly and monthly reports

Provided customer service, increase sales, and manage the needs of multiple tables at once

Us

-Conducted customer research through focus groups and 1:1 in-person surveys-Analyzed data to identify customer wants -Presented findings and recommendations to leadership

St. Louis, Mo, Us

-Conducted market research on expanding the existing college graduate recruitment program-Analyzed market research data -Developed new messaging and tactics to attract recent college graduates -Presented findings and recommendations leadership

Managed daily operations including opening/closing procedures, store maintenance and basic merchandising, generated sales by motivating employees and analyzed daily, weekly, monthly and seasonal sales figures

Bachelors Of Science, Management Science; Marketing

Candidate For Advanced Professional Certificate, Executive Leadership