Assistant Vice President | Senior Campaign Analyst | Data Science And Analytics Group
CurrentTasks:• Responsible for supporting the Campaign process, implementation, performance tracking, analysis and digitalization to improve targeting, efficiency and scaling of offers• Ensures that all campaigns being implemented are aligned with the Bank's vision and strategies• Reviews and optimizes current programming operations / libraries / techiques and identifies performance bottlenecks for efficient data manipulation, report creation and leads generation, and monitors application performance and make adjustments as needed.Tools/Platforms:• Azure Databricks• Azure Synapse• Python• R• PySpark• SQL