Our mission is to help rights holders, sponsors and athletes tap into the most energised audience in the world; the sports fan. Unlike the average consumer, sports fans are many times more likely to make their purchase decisions based on their personal passions - their chosen athlete, sport or club.Our work spans strategy, creativity and implementation. From fan research to brand development, commercial strategy to sponsorship pitching, web design and social media to TV advertising. It… Show more Our mission is to help rights holders, sponsors and athletes tap into the most energised audience in the world; the sports fan. Unlike the average consumer, sports fans are many times more likely to make their purchase decisions based on their personal passions - their chosen athlete, sport or club.Our work spans strategy, creativity and implementation. From fan research to brand development, commercial strategy to sponsorship pitching, web design and social media to TV advertising. It takes us from our bases in Dublin and London to all corners of the globe. Throughout, we are driven by our belief in the unequalled potential of sports brands. Show less

Full management responsibility for the Irish office of Tradedoubler AB, leading a team of digital marketing professionals servicing 75 ongoing client relationships with the world's largest online brands - iTunes, Dell, Nike, Groupon, Aer Lingus and many more.

Full responsibility for affiliate and campaign operations, managing a team of four account managers delivering online marketing services for 75 local and international clients, reporting directly to Regional Director for UK, Ireland and Nordics.

Joined Paddy Power as part of a three person commercial team tasked with launching the Paddy Power casino and games business. Assumed responsibility for all acquisition and retention marketing activity across PPC, Display, affiliate, e-mail and brand marketing.