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Sales and marketing leader with extensive experience creating and delivering integrated sales, marketing and branding programs for technology, IT and healthcare industries.Specialties: - Sales and Marketing Leadership - Executive Briefing Center Programs - Trade Show and Event Marketing - Immersive Experience Design and Execution - Key Opinion Leader (KOL) Programs - Reference Site Visit Programs - Employee Engagement and Incentive Programs - Brand Building - Change Management and Culture - Sales Support - Deal Strategy, Discount Management and Profit Management - New Product Launch Introductions - Strategic Meetings Management Programs - Team Building
Best Buy Health
View- Website:
- bestbuyhealth.com
- Employees:
- 1380
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Head Of Client EngagementBest Buy HealthBoston, Ma, Us -
Sr. Director, Customer EngagementBest Buy Health Sep 2021 - PresentBoston, Massachusetts, Us -
Global Event Marketing, Content Strategy LeadIbm Sep 2019 - Sep 2021Armonk, New York, Ny, Us -
Ibm Watson Client Experience Centers, Program DirectorIbm Feb 2016 - Sep 2019Armonk, New York, Ny, UsLeader of Watson Global Client Experience Center Program -
Member Board Of DirectorsVetflix Jun 2014 - Jun 2019Vetflix, Inc. is a 501(c)(3) nonprofit company located in Brookline, NH. Vetflix captures and preserves personal history of veterans and produces legacy films for their families. Vetflix also creates films that explore specific veteran stories to help connect those who serve in the military with those who do not. Beyond serving veterans and their families, Vetflix is keenly focused on the civilian population and serves as a bridge to these two worlds that often misunderstand each other. Vetflix accomplishes this by clearing up myths and assumptions and creating tools to improve communications and awareness.Our mission is increasingly relevant - America is facing a critical need to better understand the veteran condition, so that we can improve re-integration when they return home. With 2.5 million returning post-911 veterans, it has never been more important.These returning veterans will be with us for many decades to come and it is in the best interest of all to ensure they are properly supported and enabled to realize their full potential. Vetflix films offer a unique opportunity to raiser awareness, start discussions and make a difference for veterans, their families and society.
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Corporate EventsMathworks Jul 2015 - Feb 2016Natick, Ma, Us -
Director, Sales And MarketingPhilips 2013 - 2014Amsterdam, Noord-Holland, NlResponsible to launch and manage a new Sales Support Center team ($300M annual sales). Developed a team of product and marketing experts to remove barriers to sales and drive profitability by managing discounts and deal strategy. Managed a portfolio of distributors and sub-distributors ($130M per year in capital and consumables). Rolled out Salesforce.com across the businesses.Therapeutic Care is made up of the following three markets. - Emergency Care and Resuscitation (Defibrillators and AEDs) - Anesthesia and Monitoring - Respiratory Care (Ventilators and Masks) -
Director, MarketingPhilips 2010 - 2013Amsterdam, Noord-Holland, NlDeveloped an integrated Executive Briefing Center program across multiple corporate sites support all products in the Philips Healthcare portfolio. Drawing from my experience with the Association of Briefing Program Managers (ABPM), I was able to leverage more than 25 years of research into the design 'World Class Briefing Programs'. I was ultimately named to the ABPM Advisory Board and hosted over 75 member companies to tour and learn from the best practices developed and deployed at Philips. During my career I participated in developing proposals for new construction and renovation of several Executive Briefing Centers. I have toured programs and centers of more than 30 top brand briefing programs including Apple, Cisco, Verizon, Sprint, Motorola, Hewlett-Packard, Dell, Fidelity, Aetna, Cerner, AT&T, EMC, Autodesk and many more.In addition to creating custom experiences for customer visits, I was also responsible to create employee experiences driving engagement and supporting our culture and change management. Programs including our annual sales kickoff event (Mega Meeting) featuring 3,500 attendees in a week long educational and inspirational forum. This multi-million dollar production and investment was a critical component to aligning our entire field organization to 'fly in formation' and be prepared to achieve aggressive sales targets. Other employee engagement programs included managing the annual sales and service incentive program (Pinnacle Program) featuring a variety of recognition tiers including the annual exclusive incentive trip for 400+ attendees. -
Director, MarketingPhilips 2007 - 2010Amsterdam, Noord-Holland, NlDeveloped integrated sales closing programs across North America. Orchestrated customer and executive engagements across multiple touch points during the sales closing process. The programs consisted of Executive Briefing Programs, Key Opinion Leader (KOL) Programs, and Reference Site Visit Programs. Managed contracts and relationships at more than 50 luminary customer sites across North America. Trained reference sites and KOL's on best practices and proven techniques to create memorable experiences for visiting customers. Trained clinical staff on experiential marketing techniques. Created corporate factory tour programs and experiences for guests visiting our corporate headquarters. These programs were responsible for impacting $500M annual sales opportunities. -
Senior Director, Global Event ManagementPhilips 2006 - 2007Amsterdam, Noord-Holland, NlBuilding upon my event marketing career, the highlight was being named to lead the organization. We were responsible to drive branding, engagement and ultimately drive sales. Across the broad portfolio of the hundreds of events produced, RSNA was the highlight. As one of the largest trade shows in the world, RSNA hosted 60,000 people annually. I lead a massive cross functional team of employees and third party partners to design and build a 32,000 square foot exhibit. Success required training and inspiring 1,200 employees to staff the booth which included seven live theaters, multiple new product introductions, private tours, press events, executive closing suites, futures demonstrations and customer events throughout the host city.During my career in event management, I've managed hundreds of trade shows, meetings and events, while creating motivated teams and strong relationships with partners across the industry.As an active member with industry associations, I participated in the annual Exhibitor Conferences. I completed all required Certified Trade Show Marketeer (CTSM) courses and passed the intensive CTSM exam. I was a member of the Healthcare Convention and Exhibitors Association (HCEA). I was invited to serve on the Exhibit Advisory Boards for the American Heart Association (AHA), American Society of Anesthesiology (ASA), and many more. -
Manager, Trade Shows And EventsPhilips 2004 - 2006Amsterdam, Noord-Holland, NlManaged an event portfolio and a team of event managers, designing and executing over 100 trade shows and events per year. Achieved recognition for results and award winning exhibits constantly pushing the boundaries of experiential marketing. Recognized for best practices and several exhibits featured in Exhibitor Magazine and Tradeshow Week. -
Senior Event Marketing ManagerPhilips 2001 - 2004Amsterdam, Noord-Holland, NlIn 2001, Agilent Technologies was acquired by Philips. This created a massive branding initiative at our trade shows and events. This also required a lot of change management and post merger integration to harmonize processes and align the brands and the teams. -
Worldwide Events And Demo Program ManagerHewlett-Packard / Apollo Computer / Agilent Technologies 1988 - 2001Houston, Texas, UsI held various roles at Hewlett-Packard supporting events and learning the fundamentals of event marketing. I supported and managed hundreds of trade shows, media and analyst events, and product introductions for the computer and enterprise businesses. I had roles in R&D, Technical Marketing and Outbound Marketing. In 1988, I was hired by Apollo Computer, an entrepreneurial startup which soon after was acquired by Hewlett-Packard. In 1999, HP spun off its Healthcare and scientific businesses in a startup called Agilent Technologies, which was acquired by Philips in 2001. These corporate transitions provided great branding experiences across many industries and corporate models.
Patrick Muse Skills
Patrick Muse Education Details
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Unh Peter T. Paul College Of Business And EconomicsMarketing
Frequently Asked Questions about Patrick Muse
What company does Patrick Muse work for?
Patrick Muse works for Best Buy Health
What is Patrick Muse's role at the current company?
Patrick Muse's current role is Head of Client Engagement.
What is Patrick Muse's email address?
Patrick Muse's email address is pa****@****ibm.com
What is Patrick Muse's direct phone number?
Patrick Muse's direct phone number is (888) 744*****
What schools did Patrick Muse attend?
Patrick Muse attended Unh Peter T. Paul College Of Business And Economics.
What are some of Patrick Muse's interests?
Patrick Muse has interest in Kayaking, Skiing, Snowboarding, Technology And Digital Media, Hiking, Fishing.
What skills is Patrick Muse known for?
Patrick Muse has skills like Product Launch, Cross Functional Team Leadership, Product Marketing, Medical Devices, Marketing Management, Market Development, Global Marketing, Product Management, Strategy, Marketing, Capital Equipment, Competitive Analysis.
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