Patrick Nicklay Email & Phone Number

St. Paul, Minnesota

• Facilitate the production of actionable channel and brand information for the Beer, Wine and Spirits sales teams.• Delivery of actionable market intelligence to the business planning team utilizing all available data resources (Nielsen, SAP and Internal Data Systems).• Assist in developing key initiative metrics and target accounts as needed.• Provide channel performance assessment and appropriate tracking documents for key initiatives and events.• Prepare market update for key accounts.• Assist in maintaining channel activity and execution calendars.• Ensure completeness and accuracy of channel tactical budget• Product custom selling tools as required for channel execution.• Produce survey requirements as required by the channel business plan• Capture, analyze and deliver survey data• Set up, communicate and maintain channel phasing.• Incentive, KPI and Quota tracking.• Ensure all tools are in place to support attainment of goals and objectives.• Establish monthly/quarterly execution priorities goals and tracking.• Present business analysis to key accounts as necessary.• Develop monthly and quarterly selling tools against priority initiatives

St. Paul, Minnesota

• Wine portfolio management. Analyzing inventory levels, supplier lead times and product demand. • Forecasting inventory needs and projections. Inventory cost minimization.• Design and build business management reports to review supplier and sales representative performance, key chain performance indicators and program performance.

Greater Minneapolis-St. Paul Area

• Freelance Amazon 3rd Party (FBA) Seller with current annual sales of $50k+ ($350k in lifetime sales). • Freelance management of an eBay storefront with current annual sales of $100k+ (Lifetime $650k in sales).• Responsible for managing all aspects of the business including analyzing market trends and strategies to determine demand, facilitate sourcing profitable inventory, and providing top notch customer service.• Expert in inventory management and record keeping including the facilitation of monthly and quarterly inventory counts and accounting logs of sales and remaining on hand inventory.• Generate reports detailing sales trends and product and category performance, and implementing this information to assess and grow sales.

Greater Minneapolis-St. Paul Area

• Establish and integrate new business endeavors with brick and mortar and online retailers.• Investigate and seek sourcing opportunities using trending market and category research to capitalize and expand current and new product and category options.• Perform daily sales analysis, item profit scorecards, vendor cost reduction, and quantity deal negotiations.

• Analyze planogram schematics for opportunities using market sales rankings, trends and industry data (Nielsen) to drive sales performance and mature store growth.• Work closely with Category Managers, Suppliers and Target Store management across 8 states (200+ retail locations) to manage company display and promotional space programming. • Provide executable sales forecasting, performance tracking and supplier scorecards on a weekly or ad hoc basis. • Develop and implement pricing, inventory instocks and competitive sales strategies across all segments of the beverage alcohol (Beer, Wine & Spirts) category.