Patrick Kamau, M.B.A, Msc, M.S.K Email & Phone Number

Kenya

Nairobi, Kenya

Key Achievements:- Received Manager of the Year Award for 3 years (2016, 2017, and 2018) for exemplary team leadershipKey Roles & Contributions:- Ensuring all brand assets are well managed to deliver a consistent message to customers resulting in 40% brand engagement from key target customers.- Developing key marketing strategies for different Business Units and ensuring alignment with product offering & target customers which has resulted in growth from Ksh. 5 Billion… Show more Key Achievements:- Received Manager of the Year Award for 3 years (2016, 2017, and 2018) for exemplary team leadershipKey Roles & Contributions:- Ensuring all brand assets are well managed to deliver a consistent message to customers resulting in 40% brand engagement from key target customers.- Developing key marketing strategies for different Business Units and ensuring alignment with product offering & target customers which has resulted in growth from Ksh. 5 Billion to Ksh. 40 Billion.- Managing the execution of marketing plans and projects leading to acquisition of 5% market share from larger competitors.- Evaluating actual versus planned outcomes of marketing plans to ascertain Returns on Investment.- Analysing consumer behaviour of all target audience and customizing products to meet their needs.- Overseeing all marketing activities such as PR, advertising, promotional activities, marketing presentations, and digital marketing.- Preparing,tracking, and forecasting marketing budgets in conjunction with the Head of Finance.- Training the sales team on product placement and engaging them on how to communicate value to the target customers.- Collaborating with segment leads and team members, to identify areas of potential growth and to develop communication and marketing programs for targeted customers.- Leading a team of 100 staff by coaching, reviewing performance, and leave management to ensure they live out the company values, culture and policies. Show less

Nairobi, Kenya

Key Roles:Oversaw the overall Sales & Marketing strategy, Business Development, Supply Chain and Team Leadership. Reported to the General Manager.Key Achievements:- Received Best Leader of the Year Award in 2010 for being an exemplary team leader.- Received Best Trainer of the Year Award in 2010 for training sales team and clients oncompany products and portfolio.- Received Best Lead - Partnerships of the Year Award in 2009 for excellent performance.Key… Show more Key Roles:Oversaw the overall Sales & Marketing strategy, Business Development, Supply Chain and Team Leadership. Reported to the General Manager.Key Achievements:- Received Best Leader of the Year Award in 2010 for being an exemplary team leader.- Received Best Trainer of the Year Award in 2010 for training sales team and clients oncompany products and portfolio.- Received Best Lead - Partnerships of the Year Award in 2009 for excellent performance.Key Contributions:- Achieved 110% to sales target in 2010, exceeding annual target and key performance indexes.- Led the highest performing team of 65 staff in 2010, through training, mentorship and performance management.- Achieved 103% to sales target in 2009, breaking a 10-year trend of declining sales performance.- Streamlined marketing operations leading to lower turn-around-times in handling customer enquiries and resolving complaints. Show less

Nairobi, Kenya

Key Roles:- Led the sales & marketing strategy, segment development, agency acquisition, supply chain, brand equity and team leadership. Reported to the Head of Marketing.Key Achievements:- Received Best Team Leader of the Year Award for the years 2008 and 2009 for exemplary leadership.Key Contributions:- Developed the sales force operations policy manual and sales reward incentive schemes, for the entire bank network, which are still used to date.- Recruited… Show more Key Roles:- Led the sales & marketing strategy, segment development, agency acquisition, supply chain, brand equity and team leadership. Reported to the Head of Marketing.Key Achievements:- Received Best Team Leader of the Year Award for the years 2008 and 2009 for exemplary leadership.Key Contributions:- Developed the sales force operations policy manual and sales reward incentive schemes, for the entire bank network, which are still used to date.- Recruited, trained and mentored the pioneer direct sales team of 1,000 staff and distributed them across all 35 branches.- Secured the biggest corporate client with a disbursement loan of Ksh. 800 Million.- Boosted market share by 3% to 7% within bank growth index by recruiting new customers.- Transitioned the Marketing Department from -10% net loss to 20% gain by addressing overspending, inefficiencies and introducing fiscal restraint in unchecked spending. Show less

Nairobi, Kenya

Key Role:- Developed overall Sales & Marketing Strategy for all Bank Product Services and engaged in Team DevelopmentKey Achievement:- Received Best Senior Direct Sales Representative of the Year Award in 2006 for excellent performance in my role.

Master Of Business Administration - M.B.A

Master'S Of Science In Marketing (Msc)

Bachelor Of Arts (B.A.)

Diploma In Public Relations

Advanced Diploma In Business Management