Leading the charge for the marketing team on The Cleaning Authority. We're in the business of driving leads, lowering costs, expanding our reach and making our franchise owners even more profitable.

Led the most innovative and hard-working team in the industry to take full advantage of the versatility that is the greatest advantage of our challenger brand. Among many other accomplishments these talented folks launched a completely new tech stack, developed a new menu strategy, completely revamped our approach to product innovation, re-organized the field team, media and measurement. These and many other initiatives have led to record sales growth and doubling our EBITDA. Not to mention a notable increase in franchisee satisfaction.

I enjoyed helping several different brands as a full-time interim head of marketing as they prepared for their next stage of growth. I've help restaurant clients create a culture of sales building that stretches from the corner office, to the manager and cashier, to the guy doing the dishes. It's not just about developing media flowcharts and marketing manuals. It's about building a movement that incites every employee to jump into the fray and wake up in the morning thinking "what am I going to do to get more people through the door?". I love cutting edge startups as much as I do a good turn around story for a brand that needs new wind in its sails (which in this age of quick adoption and fatigue might only be five years old). I've helped sole proprietorships and national brands with thousands of employees and I've done the same thing for all of them- created the tools, the cultural vibe and the long range plan that will fuel the next stage of growth. Along the way I've enriched the way that their team members and customers feel about the brand as much as I've enriched their P&L. And I had a whole lot of fun doing it.

NKD Pizza was a client that loved my work and brought me on full-time as interim Chief Marketing Officer so I could devote 100% of my energy to completely re-engineering the brand. We've built a new brand from the ground up that helps customers from DC to Dubai more easily connect with this natural delivered pizza concept. From color palette, fonts and the mark to POS and online ordering platforms to a truly innovative CRM and data analytics system we have rebuilt the entire infrastructure and now enjoy a full complement of tools and resources that only the big players previously had access to. Working with our teams in London and Dubai we accomplished in a few months what would normally take a year. It was challenging but incredibly gratifying and now they have a clearly positioned brand that is ready to be brought to every corner of the globe.

I returned to Noodles & Company in 2011 to run field marketing. I had a team of 10 super smart, incredibly cool people across the country who were charged with making sure every single one of our restaurants knew their trade area, who to target, and how to do it. More than that- we were the carriers of the sales building flame- the cultural vibe that made people excited to build sales and to view it as the best part of their job, not just another thing they needed to check off their list. We layered on air cover in the form of market-wide events, partnerships, and promotions. And we used digital, traditional and social media to share the highlights on all this cool stuff that made our brand so unique and got our raving fans to bring in their friends. And did I mention we opened restaurants? Hundreds of them, with big pops out of the gate and shallow honeymoon curves which led us to one of the most successful IPOs of 2013.

This was a ground-up rebuild of the Local Restaurant Marketing strategy and team for one of the most inspiring and genuine brands in America. I took over as a new CMO came on board and we just hit the re-start button on the approach to building sales at the local, market, and company-wide level. Awesome experience, some of the best people I have ever met- and some of the wildest openings.

Started as the only marketing person in the East when we had 8 restaurants there. We quickly built to 100 restaurants and a team of marketing people that I had the privilege of managing. Seems like there's a new Noodles & Company opening in the East about once a week now....still growing.

Learned a lot about media spending, running Co-ops and franchisees, and creating shock and awe print campaigns while coming up with new ways to measure the impact of the big dollars we were spending. Also built the grassroots toolkit and managed a team of field marketers that brought some local sales building love to the opportunity restaurants in the Middle Atlantic and Southeast. More than anything I learned how to help people who have literally invested their lives in a brand and are depending on its success to send their kids to college and fund their happy future.