• Manages the profit and loss of the business.• E-Commerce.• SEO and digital marketing.• Source for credible manufacturers, suppliers and creditors.• Customer Acquisition, retention and development.• Identify new markets and targets for products and services.• Analyse sales trend, competitor’s activity, consumer insights and government policies translate the findings into SMART actionable plans that create results.

Market ResearchMarket AnalysisConsumer InsightBrand Positioning,

Market AnalysisBrand PositioningConsumer Insight

• Plan, prepare and implement annual social media activity.• Develop insightful, engaging and effective consumer communication using social media.• Carry out research to get insights on shoppers/consumers behaviour, X-Pression brand health, competitors’ activities and gaps in the marketplace.• Analyse research data for competitive differentiation and give suggestions that have been increasing revenue by over 7%.• Carry out research on new product samples.• Develop insightful, engaging and effective consumer communication using the media.• Use media to engage relevant consumer audience to achieve brand objectives and drive sales.• Ensure that POS materials are visible and available across distribution channels and retail outlets.• Lead assigned team to relevant consumer audience/location to deepen brand Love.• Participate in all brand campaign and promotion activities.

• Translates the marketing objective to reality with timely and appropriate strategies and systems. • Supports and advances timely communication and information on the marketing coordination function by maintaining solid clients’ relationships.• Assists in developing and maintaining an up to date, creative, strategic marketing action plan on the company’s services, through effective brand positioning, advertising, and product development.• Drives the development, implementation and maintenance of agreed marketing/sales KPIs and targets.• Identifies new markets and targets for services.• Prepares competitor analysis on similar services and products.• Sells company services via meetings, telemarketing, mails, etc.• Provides strategy/advice on brand exposure through unique approaches .• Develops a strategic and tactical promotional calendar, utilizing all marketing media vehicles.• Initiate, execute, and digest market research for consumer needs.• Analyse sales trends, competitive activity, and consumer insights and translate the findings into SMART actionable plans that create results.• Development of short and long-term brand strategies that build brand equity that acquires new customers and retains existing customers.• Maintains the marketing records as well as the public media working documents.• Writes articles for press releases.• Prepares weekly performance reports of all services/products.

• Carry out research to get insights on shoppers/consumers behaviour, X-Pression brand health, competitors’ activities and gaps in the marketplace.• Analyse research data for competitive differentiation and give suggestions that have been increasing revenue by over 7%.• Carry out research on new product samples.• Develop insightful, engaging and effective consumer communication using the media.• Use media to engage relevant consumer audience to achieve brand objectives and drive sales.• Prepare annual brand campus promotion plan and follow it up to ensure 100% visitation.• Assist in managing external agencies to ensure that all promotional activities are in line with brand strategy.• Ensure that POS materials are visible and available across distribution channels and retail outlets.• Assist in training and mentoring new employees.• Lead assigned team to relevant consumer audience/location to deepen brand Love.• Participate in all brand campaign and promotion activities.• Assist the design team in product label and POS material design write up.ACHIEVEMENTS• Gives suggestions that have been increasing revenue by over 7%.• Actively involved in the successful launch of new products such as Rich Braid, Spanish Curl, Yaki Straight+, Forever, S-Wave, T-Braid, Blossom, Bounce, Appeal, Wonder Braid, Generous, Vogue Curl, Vivi Curl, Shaggy Cut, Afro Day, Multi, Naomi Triple, Black Lady Yaki Straight, Deep Wave, Water Wave etc.• Develops insightful, engaging and effective consumer communication that has been increasing sales by over 11%.• Led X-Pression marketing team to launch new products and promote X-Pression brand at University of Lagos, Yaba College of Technology, Federal College of Education Akoka and Adeniran Ogunsanya College of Education Ijaniki.• Initiated the one style in one pack branding of X-Pression products.

Marketing Strategy for a Micro Brewery

Processed customer requests such as cheque book, withdrawal booklet, ATM cards, account opening and account statement. Sold UBA products to customers. Compiled customers data into UBA money laundering reporting system ACHIEVEMENTS ● 100% customer satisfaction. ● Increased UBA revenue by over 3%. ● Increased UBA customer base by 2%.

• Coordinated and monitored the reactivation of dormant accounts.• Coordinated and monitored daily dashboards and deals in the pipeline of all GTCB branches.• Processed GTCB risk assets and business deals that worth over N2.6billion.• Ensured that reactivated accounts are codded into staff cabal on info pool for appraisal.• Aided the head of GTCB in the smooth running of his office to ensure productivity, profitability and revenue increase across GTCB branches.ACHIEVEMENTS• Over 65% dormant account reactivation. • Processed risk assets that worth over N1.6billion.• Motivated GTCB branches to increase UBA/GTCB revenue by 9%.

Valuation of consignment/container bill lading for customs excise duty.Processing and follow up of consignment/container bill lading from customs asycuda (long room) to shipping company.Reports to supervisor.Inspection and supervision of consignment/container with relevant government agencies like customs, standard organization of Nigeria (SON) and NAFDAC.Clearing and forwarding of consignments/containers to clients designated locations.

Maintenance, Repair, Overhauling, Trouble shooting and records keeping of Mercedes-Benz cars (Salon and SUV).Reports to the workshop manager and follow-up orders of spare parts and ensures maximum utilization of workshop equipments.

Postpaid meter value calculation, wiring of high and low tension lines, transformer Installation, disconnection of debtor’s power supply source and other assigned jobs.

Metal cutting, rolling, welding and testing for leakages on constructed petroleum product storage tanks.Construction of agro processing machines and general metal fabrication.Construction of petroleum product storage tanks. Reports to fabrication yard manager.