Patrick O'Donnell Email & Phone Number

United States

Boston, Massachusetts , Us

■ Built marketing team from the ground up by upgrading talent and integrating global, field, operations, and BDR functions to drive efficiency, effectiveness, and creativity.■ Created and launched customer centric “Plan Smarter” brand strategy and campaign, positioning Board as the Enterprise Planning Platform. Results: +61% website traffic. +30% social followers.■ Launched industry solutions strategy, global integrated campaign model, ABM, digital strategy, and lead scoring/routing to evolve from mid-market to enterprise. Results: +25% consecutive YOY pipeline growth on flat budgets. +49% enterprise pipeline. +45% Retail and Manufacturing pipeline.■ Built global event strategy around tent pole third party events and the Board Beyond Symposia series to demonstrate the power of Board planning and build awareness in key countries.

New York, Us

■ Reorganized global marketing, demand generation, digital, content, and field marketing teams to streamline development process, increase productivity, add talent, and elevate creativity.■ Drove all branding, communications, and messaging for the Similarweb May 2021 IPO.■ Created Similarweb’s first integrated brand awareness “Winning Moments” campaign. Results –163% website traffic increase, 50% increase in branded search impressions and clicks.■ Created and launched a new brand strategy, look, and feel positioning Similarweb as the Official Measure of the Digital World.■ Launched integrated campaign process, lead scoring/routing, and streamlined customer journey resulting in 50% faster lead follow up, 150% form fill improvement, and 40% increase in MQL to SQL conversion.

Tysons Corner, Va, Us

■ Rebuilt the marketing communications organization, eliminating redundancy and inefficient spend on personnel & marketing programs, while at the same time upgrading talent.■ Launched MicroStrategy’s first global integrated marketing campaign simultaneously in 11 languages unifying all brand, demand, ABM, sales and internal communications under one experience. Results – 80% increase in organic web traffic, 22% more marketing qualified leads, 50% increase in sales pipeline.■ Revamped all global websites & digital strategies with Adobe Experience Manager, repositioning the brand and creating personalized experiences to effectively convert leads to opportunities.■ Developed global symposia series coupled with field marketing seminars and workshops to more effectively launch key product features and enhancements, helping to drive YOY margin improvement of over 200%.■ Launched a marketing dashboard integrated with SFDC and Marketo that allowed for real-time scoring/analysis of every lead resulting in 30% higher lead to pipeline conversion and more targeted marketing spend.

Houston, Texas, Us

■ Led strategy, development and execution of all global advertising, branding and demand generation – including the HP “Make it Matter” experience. A complete rebranding initiative to unify siloed business units and re-establish the HP brand.■ Responsible for a $100MM marketing budget and 100-person global team.■ Drove a new agency model incorporating the best of multiple agencies into one team to driveeffectiveness and best of breed work.■ Led the development of a comprehensive Pan HP marketing strategy and communications roadmap. A strategy that embodied a unique HP technology point of view across consumer and b-to-b audiences.

New York, Ny, Us

IBM Brand■ Led the development and implementation of the IBM Smarter Planet marketing strategy.■ Created a brand architecture and go to market strategy connecting the lofty ideals of Smarter Planetto IBM products and solutions.■ Between 2009 and 2011 prospects were 48% more likely to do business with IBM after being exposed to Smarter Planet, IBM brand value increased by 20% and the stock price nearly tripled.IBM Software and Systems■ Led brand strategy, 360-degree communications and 100-person global team for the software and systems business.■ Created the “Green Is Good For Business” campaign to unify IBM Software and Systems with the Corporate Brand which increased willingness to do business with IBM by 25% and increased sales volume $875,000 per company.American Express■ Developed strategy to bridge the My Life, My Card campaign with a more card benefit focused approach.SAP■ Led development of global brand strategy, 360-degree communications and 100 person global team in 35 countries.■ Developed and launched the “Best Run Businesses Run SAP” campaign, which rebranded SAP from a back-office software vendor to a technology leader.■ Between 2001 and 2005 SAP’s brand value rose 46%, profits grew 202%, and market share increased 62%.