Marketing Budget Controller & Brand Activation Specialist
· Led conversion drive, awarenes and penetration through brand activation and product sampling · Responsible for building and driving the activation calendar· Prepared and deployed the Always talk-guide manual with the activation agency · Coached and trained activation team on talk-guide presentation· Overall management of activation agency to ensure deliverables are met.· Owned and managed Always programs, monitoring and reporting actuals vs. agreed target to management · Managed the issuance of all marketing purchase orders, goods receipt, invoicing and payment duties, budget management, reconciliation and brand representation during monthly reviews with finance · Improved marketing budget management score, and ensuring efficient budget utilization. · Analyzed and reported campaign success and effectiveness for reapplication.