Updates to brand guidelines. Marketing assets, web design.

As a creative lead for design in marketing at Snap I support, augmented reality, global business (B2B), hardware products, and Snap Originals. My role ranged from creating brand identities and design systems as principle designer to co-leading global campaigns and product launches as an art/creative director.• Lead creative team members on projects, and manage five direct reports• Work directly with product design, engineering, and user experience in developing brand touchpoints and marketing assets• Partner, collaborate and oversee creative agency partnerships in the development of marketing campaigns and creative for social channels.

Oversee the implementation and development of the museum’s brand and graphic identity, and provide unique visual solutions communicating the Hammer’s position as a dynamic and vital cultural institution in Los Angeles.

Magazine design for the internationally recognized journal of dance and improvisation.

Responsible for conceptualizing, designing, and managing the production of all exhibition didactics, printed marketing materials, and digital marketing materials, among other types of visual communication. Organize exhibitions of sound-based artworks for the museum’s Elevator Music series. These exhibitions range from selecting audio recordings for presentation, to commissioning new works from artists and composers. Each installation is accompanied by a brochure featuring a curatorial essay about the work and a brief biography of the artist.

For artist Margo Mensing's The Stoptime event, honoring the life and work of jazz legend Louis Armstrong, I designed a typographic insignia, along with promotional and wayfinding materials. Named after the rhythmic technique of stop-time, a variety of happenings occured asynchronously throughout downtown Saratoga Springs, NY. The map and eye-catching posters were integral to orienting participants and passerby of the various events.