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E-commerce / Digital Director/COO International group, multi channels marketing driven / Africa / Ride Hailing / FintechQualification SummaryE-commerce: multi-channels plans (TV, press, radio, billboards, on-site banners, displays, e-mailing, SEM, SEO, affiliation, RTB...)Strategic marketing: annual and pluri-annual plans, brand positioning, product innovation Management: people (from 40p to 120p) and project management with Sales and Operation teamsP&L : Net sales forecasts ; margin, marketing budgets (€16M at Monster) and profit management International: E-commerce with 20 countries at Smartbox, Digital mobile with 8 countries at Cellfish.Specialties: Manager, Business developer, international sales, experience in international companies, marketing and financial skills, alliances maker and spoke person, communication, retargeting, lead generation, A/B testing, conversion rate,online sales, affiliation, cashback, online surveys and sampling,email marketing, datamining, loyalty, CPA,CPM,classified ads, job boards, SEM, SEO, Display, and analytics.Mobile billing, mobile contents, mobile payment, Apps monetization, LTV, marketplace, supply positioning, transportation, Africa, Expansion, transportation, peer to peer, Taxi, Moto Taxi, VTC.
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Chief Executive OfficerFleetchParis, Fr -
Chief Executive OfficerFleetch Mar 2023 - PresentParis, FrFleetch is the subsidiary of Heetch and an African-born, global mobility fintech that provides revenue-based vehicle financing and financial services to mobility entrepreneurs across ride-hailing platform.Fleetch has an impact on the African continent by creating jobs for people excluded from the banking system, by exploring green mobility and by contributing to safety and comfort in transport. -
Vice President ExpansionHeetch Jun 2022 - Sep 2023Barcelona, Catalonia, Es -
General Manager ExpansionHeetch Oct 2020 - Jun 2022Barcelona, Catalonia, Es -
General Manager MoroccoHeetch Oct 2017 - Jun 2022Barcelona, Catalonia, Es -
General Manager AfricaHeetch Oct 2018 - Sep 2020Barcelona, Catalonia, Es -
Country Manager FranceHeetch Jan 2018 - Sep 2018Barcelona, Catalonia, Es -
International Development DirectorHeetch Mar 2017 - Dec 2017Barcelona, Catalonia, EsHeetch is ride-sharing app and a tech Start-up (B2C marketplace platform) based in Paris. Founded in 2013, we have become one of the 3 key players in urban mobility in France. Our mission? Put conviviality and proximity at the heart of our product. At Heetch, we build a friendly app to make mobility more accessible and turn tech into human solution. A few fundraisers later*, we are more than 250 people around the world 🌍, present in Paris, but also in Lyon and other big cities in France. We expand beyond our borders with Belgium, Algeria, Morocco, Malta, Angola, Senegal and more to come!*We are backed by €54 million raised from renowned investors and a part of the #FrenchTech120 As we are growing really fast, we have a lot of open job opportunities.So if you are looking for a company with a strong culture and amazing values, have a look at our website! We hire amazing people: engineers, sales, product, customer service, design, marketing... contact us!We are always looking for talented people to join us. -
CooSkillandyou Apr 2015 - Jan 2017Montrouge, Ile-De-France, FrMajor group of e-learning companies in France.SKILLANDYOU operates 9 schools specialized in different areas such as social services, construction industry, design, web, etc.With 50 M€ revenues, SKILLANDYOU is the leading French group in open distance learning. -
CooCellfish Europe May 2013 - Apr 2015Paris, FrEach day, our 150 strong team conceives and creates the entertainment applications of tomorrowBased in France and Germany, Cellfish operates in more than 10 countries, in the areas of music (with Hitster), video (with a package of themed channels), games and mobile personalization services.10 years ago, when we sold our first ringtone , we held the firm belief that mobiles would create a revolution in entertainment.Specialties : Mobile Customization, Mobile Applications, Mobile Marketing, Social Applications, SMS, Wallpaper, Ringtones, Mobile SMS Promotions, Music streaming, Video streaming, Apps, Games. -
Independant ConsultantPmp E-Consulting Nov 2012 - Apr 2013Consulting for on-line and off-line companies (migration from retail business to on line business, cross canal project, job boards, pure players, e-learning ...)Mission: - Websites optimization- Traffic acquisition optimization- Increasing conversion rate in the funnel- Reducing the bounce rate- Support for project management- E-commerce team recruitment
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International E-Commerce DirectorSmartbox Jan 2011 - Oct 2012Dublin, IeSmartbox is a company focus on leisure intermediation, especially through a highly innovative concept : the experience gift box, under different brands (Smartbox, Bongo, Gault & Millau...).For each of the 20 countries where Smartbox.com currently operates :Define and implement customer acquisition strategy as well as the conversion and retention strategy to gain/maintain leadership of the online gifts boxes industryManage the product and website development and the product enhancement strategyResponsible for resource allocation & roadmap management and for project & program management -
Country Manager France MaximilesMaximiles Jan 2007 - Apr 2010Paris, Ile De France, FrDescription: European leader for on-line loyalty program, €30 million in 4 European countriesMissionLaunch the Spanish and Italian operations and the expansion of the French activities.Reconstruction of the sales organization, hiring of the marketing and CRM team Improve marketing activities by country and develop centrally added value marketing tools and thoughtsBudget, forecast and reporting to the advisory board.Results Revenue increase by 45% per year and position Maximiles as the European leader for online loyalty program. -
Head Of E-Commerce South EuropeMonster Sep 2005 - Dec 2006Weston, Ma, UsDescription: Leading global online careers and recruitment resource, €80 millions in Southern EuropeMissionResponsible for the definition and the development of the sales and alliances strategies for the region (France, Italy and Spain) and in charge of Press Relations.. Development of the e-commerce revenue from 300 k€ to €12 Million through online and marketing campaignsBoosted Monster Top of mind via the launch of a TV campaign and a huge online campaign,Product development planning, project management and coordination across 16 markets. Results Increase of the e-commerce revenue from 3% to 20% of total region’s revenue.Traffic increase and growth of CV database by 69%, which resulted in Monster becoming number one in both brand awareness and career website audience.Closing of strategic alliance with « l’Adapt » (on the minority group), French post office (various portals), and with a lot of ministries (defence, agriculture, education, equality and diversity…)Acquisition of new key target groups through the creation of 10 new dedicated channels. -
Head Of OperationsMonster May 2004 - Sep 2005Weston, Ma, UsMissionResponsible for the definition and the development of the sales and alliances strategies for FranceResponsibility for the P&L with sales responsibility for the following activities: Development of the e-commerce revenuePublic sector/government and all businesses related to the advertising and fees activities. In charge of Press Relations, spokesperson of the firm and lobbying activities -
Country ManagerJobpilot Dec 1998 - Apr 2004PlDescription: Jobpilot was the largest European job board on the Internet and has been acquired by MonsterMissionLaunch and development of the French internet job board Jobpilot.fr.Maintained Jobpilot growth in a fierce competitive environment via stimulating consumer demand (new copy, new website) optimizing key acquisition campaign (PR, registration, on line and off line advertising),Responsible of the business development (opening of regional offices, and development of our business with the international key account).Results Best Group performer from 2000 to 2003. Growth of the revenue of 300% per year.The revenue grew from $5.5 M to $10 M and achievement of superior profitability. -
Sales ManagerVobis Microcomputer Mar 1993 - Mar 1997Szczecin, Woj. Zachodniopomorskie, PlDescription: First constructor of computer in Europe €2 billions in 15 countries in Europe. Mission In charge of the expansion of the company and franchised shops (50 shops, 150 employees, €25M.).Results Opening of 45 shops (included 30 franchisees), 150 employees, revenue increase from 8M€ to 25M€ -
Ingénieur CommercialDelphy Technologies 1990 - 1991Description: One of the biggest Apple computer distributor (€20 M of revenue)Mission: In charge of the development of new business in the military, bank and edition area.Results: Best sales rep of the company (around 1 million € per month)
Patrick Pedersen Skills
Patrick Pedersen Education Details
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Hec ParisManagement And Business -
Université Paris XiBusiness
Frequently Asked Questions about Patrick Pedersen
What company does Patrick Pedersen work for?
Patrick Pedersen works for Fleetch
What is Patrick Pedersen's role at the current company?
Patrick Pedersen's current role is Chief Executive Officer.
What is Patrick Pedersen's email address?
Patrick Pedersen's email address is pa****@****ail.com
What is Patrick Pedersen's direct phone number?
Patrick Pedersen's direct phone number is +336106*****
What schools did Patrick Pedersen attend?
Patrick Pedersen attended Hec Paris, Université Paris Xi.
What are some of Patrick Pedersen's interests?
Patrick Pedersen has interest in Children, Economic Empowerment, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Health.
What skills is Patrick Pedersen known for?
Patrick Pedersen has skills like E Commerce, Digital Strategy, Digital Marketing, Strategy, Seo, Sem, Online Marketing, Team Management, Online Advertising, Email Marketing, Mobile Marketing, Analytics.
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