Volunteer Position

Part of a CEPSM team of strategists responsible for major digital client initiatives within the Canadian government. Key projects have included conducting full social media audits and developing digital engagement plans. Recent consulting clients include the Office of the Auditor General of Canada and the CRTC.

As a Virtual CMO (Chief Marketing Officer), I filled the marketing leadership gap in small companies and helped large organizations make sense of the latest marketing trends. I provided organizations with strategic marketing and product management direction, and helped them make sense of marketing on the web (social media is more than just something the “kids” are doing).Clients included: - The Canadian Real Estate Association- The Canadian Medical Association- MD Physician Services- Mercury Grove (Guides.co)

MD Physician Services is a Canadian Medical Association company. Its mission is to create additional value for Canada's physicians by offering financial, practice management and eHealth services. As Product Manager, my role was to commercialize the mydoctor.ca Health Portal (later acquired by Telus Health). The Health Portal was integrated with the Practice Solutions Electronic Medical Record (EMR) software, and enabled physicians and their clinical teams to work remotely with patients to manage their chronic conditions.As Marketing Manager, I developed and executed fully integrated marketing plans to grow the company's various technology products.

Destination Canada, formerly the Canadian Tourism Commission, was created in 1995 to promote tourism in Canada. It is a Crown corporation, wholly owned by the Government of Canada, which reports to the Minister of Industry. Their legislated mandate is to market Canada as a desirable tourism destination to sustain a vibrant and profitable tourism industry.As Marketing Manager, developed marketing plans for the U.K., France, Germany and Mexico, while overseeing the execution of integrated advertisement campaigns, partnership programs and the CTC’s participation at international trade shows.In the position of E-marketing Specialist, the primary responsibility was to lead CTC marketing groups in integrating their offline and online campaigns, redeveloping all web properties and overseeing the implementation and adoption of enterprise software.

The SFUO is the political body that represents the interest of undergraduate students at the University of Ottawa. It runs several on campus services and businesses to help improve student life. Represented the interests of students and acted as the liaison with both the French and English local and national media. The position also included the responsibility to oversee all operations of the SFUO, including its $5M annual budget, six businesses and 21 campus services, as well as manage all legal matters such as employee issues, contractual agreements and the SFUO's Constitution.