Patrick Powell, Mba Email & Phone Number

Westerville, Ohio, United States

Develops and implements go-to-market strategies, optimizing market positioning and driving business growth through targeted marketing programs.Conducts in-depth market, competitive, and internal research to inform data-driven decision-making and uncover new growth opportunities.Collaborates with cross-functional teams, ensuring cohesive execution of marketing initiatives across corporate marketing, legal, finance, operations, and sales.Created and executes bi-weekly marketing email campaign to provide exposure to core catalog of services, achieving 10% open rate and 4% click-through rate, on average.Developed social media posting schedule that repurposes email marketing messaging to promote organizational reputation and recognition in the market.Designs original and unique social media, email marketing, and other digital assets that adhere to overarching brand standards.Designed artwork for modular and adaptable tradeshow booth displays. Reduced material costs by 50% by identifying redundancy and unnecessary components.Organizes participation in 2-3 industry tradeshows and conferences per year.

Columbus, Ohio, United States

Provided marketing strategy for the variety of subsidiary organizations, including the for-profit software consultancy, political lobbying organization, and the non-profit credit union foundation.Collaborated with and directs creative with external media and marketing partners.Developed physical and digital creative pieces, including the creation/revision of copy, graphic design, and final production.Created, reviewed, and modified workflow and communication paths for efficiency and cost-effectiveness.Planned, organized, and facilitated in-person and virtual conference, training, and fundraising events.Regularly maintained and updated 2 company websites (WordPress, HTML).Managed email marketing system (Constant Contact) and social media publishing platform (Hootsuite).

Ashville, Ohio

Directed and implemented marketing activities for a manufacturer of premium filtration products.Designed, edited, and distributed communication pieces. Collaborated with Sales, R&D, freelance providers, and additional stakeholders to ensure accuracy and fulfillment of strategic objectives.Worked cross-departmentally with senior management, engineering, and legal team to develop, launch, and market new products.Managed budget: reduced marketing department expenditure by 30% over previous years’ budgets.Developed digital and print promotional materials including product literature, packaging, web-content, training and sales presentations, and marketing emails.Organized participation in industry trade-show and conferences. Created targeted messaging, designs booth displays, and organizes large constituent events.Promoted the integrity of the corporate brand through the application of design assets.Managed the company’s digital identity and activity.Regularly maintained and updates 2 company websites (WordPress, HTML).Launched and maintained email marketing system (Constant Contact).Published annual product catalogs (digital and print).

Columbus, Ohio Area

Evaluated marketing strategy/content and provided actionable recommendations.Appraised activity across social media channels (Facebook, Twitter, Instagram, and LinkedIn) for engagement, strategic value, and best practices.Managed social media calendars and created targeted content.Collaborated with clients in defining visual brand identities.Created original logos, branded content, and other digital imagery for use in multimedia applications.

Dublin, Ohio

Managed design, backend, and frontend teams in developing digital marketing assets and experiences.Directed internal and external project kickoffs and meetings.Provided single point of contact for clients, stakeholders, and service providers.Contributed to User Interface (UI) and User Experience (UX) assessments and design recommendations.Identified and applied industry best practices.Utilized WordPress Content Management Systems (CMS) to produce and modify web pages.

Dublin, Ohio

Measured marketing media channel ROI.Optimized inbound marketing software.Developed supplemental communication workflow and increased customer engagement by 200%

Columbus, Ohio Area

Drove mission statement revision, message synchronization, and brand definition activities, enhancing the RMT’s communicated value to clients.Utilized revised positioning in creating multimedia copy, including a complete redesign of the team’s web presence.Expanded the team’s reach to social media in order to increase engagement and affinity with prior, current, and future clientele.Created differentiable visual brand standards that adhered to overarching university brand standards.

Columbus, Ohio Area

Accurately created, maintained, and duplicated official government records and documents.Standardized and optimized communications documents.Evaluated order processing workflow and provided recommendations for optimization, thereby reducing processing time by 50%.

Columbus, Ohio

Ensured security verification prior to providing confidential information to callers.Performed in-depth analysis of consumer account history.Identified customer needs; met or exceeded product referral goals.Demonstrated professional phone and customer service skills, particularly when handling escalated issues.

Columbus, Ohio Area

Led 12-20 person scoring teams during seasonal projects.Monitored real-time performance statistics in order to meet or exceeded all project requirements.Provided individual and group training and coaching regarding project standards adherence and delivery timeline.Reviewed and curated content to be used in overall scorer training and performance calibration.

Columbus, Ohio Area

Processed personal and business financial transaction.Explained and referred bank products per client needs.Maintained government-regulated financial records and reports.

Columbus, Ohio Area

Analyzed historic and current sales performance to project future demand.Reserved and ordered stock for the creation of seasonal and/or thematic retail displays.Directed staffing and trained new employees.

Columbus, Ohio Area

Enhanced B2B marketing efforts through the analysis of projected target segment growth.Led development of branded give-away and presentation materials.Compiled and protected sensitive data from various online database services.

Master Of Business Administration (Mba), Marketing, Brand Management

Activities and Societies: Fisher Association of Marketing Professionals (AMP) Fisher Follies Steering Committee

Digital Design

Bachelor Of Arts (B.A.), English Language And Literature, General