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Growth-stage Marketer & General Manager with experience across business development, brand & performance strategy, as a Cofounder (successful exit) and senior management roles at start-ups and Corporate Venture divisions.Current: - GM, Marketing & Ventures Growth Advisor to The Uncovery, Unilever’s Beauty & Wellness Incubator.Other:- Owner Gilbert & Cooke, an SMB marketing services Company- Founder of Cycle Citizens, an e-comm indie marketplace & ride guide Company (self-funded)- Producer, TEDxNewYork (Voluntary)
Gilbert&Cooke
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Fractional Marketing Strategy, Growth, Brand And Innovation ServicesGilbert&CookeNew York, United States -
Chief Brand OfficerUncommon Goods Mar 2024 - PresentBrooklyn, Ny, Us -
Fractional Marketing Strategy, Growth, Brand & Innovation ServicesGilbert&Cooke Nov 2015 - PresentLondon, GbThe Uncovery: Unilever’s Beauty Incubator: - SVP Brand Marketing & GM for Ferver Skincare: led to $2M Y1 revenues, 20% MoM DTC growth; distribution through Target, CVS, & DTC. - Advised 6 brand GMs on commercial operations, objective setting, and growth strategies; enhanced board-level reporting.- VP Marketing: developed marketing & comms strategies, global expansion models (EMEA to U.S.), and process optimizations for tech scale-ups (7-9fig revs).Clients have included: SC Johnson, Unilever, Arla Foods, Mars Wrigley, LegalShield, WSJ -
Strategic & Creative Brand ConsultancyThe Brandtech Group Feb 2020 - Feb 2022New York, Ny, Us- GM & presenting CMO for DTC women’s health product with A-list Celebrity.- Secured manufacturing partners, developed branding, agreed partnerships and built financial model.- Pitched & secured $5m committed investment.- Developed brand positioning and marketing strategies for Strategic Consultancy for clients including SC Johnson and LegalShield.- Created Corporate Venture Development program to incubate client ideas and generate new revenue streams for the consultancy. -
Entrepreneur In Residence | Business Management | Dtc E-Comm Product MarketingPrehype Dec 2017 - Oct 2021New York, Ny, Us- Acting MD for Aurena (Arla Foods Inc): led product from concept to launch with team build, financial modeling, FDA compliance, and integration into Arla Foods.- Business and Brand Strategy consultant, EIR trainer for clients including Wall Street Journal. -
Head Of Marketing, Us | Tech App Product | Growth MarketKarhoo Jan 2016 - Jan 2017London, England, Gb- Head of Marketing and member of the U.S. management team: developed $5M marketing strategy, hired team (~10) - Brokered agency partnerships for NORAM expansion - Executed beta program (5k riders) on trip data for product development insights and brand partnership opporunities - Company failed to raise Series B -
Cofounder/Cmo | Tech Saas//Content Product | Online Education MarketEdplace Ltd Jan 2012 - Jan 2016London, England, Gb- Built award-winning Ed-tech company; raising $800k angel and venture capital.- Managed all facets of Marketing, CS and UX as CMO; growing the business to a $6.2m (£5m) valuation.- $1m marketing budget, generating +200% sales growth YoY.- Delivered product road map (web/mobile/iOS) & content delivery, managing staff in UK, DK & IN.- Sold to SEG Ltd, July 2022 (7-fig exit) -
Senior Account Director | Top 10 Creative Advertising AgencyWcrs Sep 2008 - Dec 2012London, London, Gb- Strategy & Creative Agency Lead: managed brand strategy and marketing execution for NewsCorp, Santander, Unilever (Radox), and 118 118. -
Account Manager | Top 10 Creative Advertising AgencyLeo Burnett Uk Sep 2006 - Sep 2008London, England, Gb- Strategy & Creative Agency Manager: worked on brand strategy and marketing execution for Kellogg’s, Oxfam.
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Frequently Asked Questions about Patrick Cooke
What company does Patrick Cooke work for?
Patrick Cooke works for Gilbert&cooke
What is Patrick Cooke's role at the current company?
Patrick Cooke's current role is Fractional Marketing Strategy, Growth, Brand and Innovation Services.
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Patrick Cooke has interest in Education.
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Patrick Cooke has skills like Advertising, Digital Strategy, Digital Marketing, Integrated Marketing, Creative Strategy, Brand Development, Marketing Communications, Online Advertising, Social Media, Direct Marketing, Digital Media, Copywriting.
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